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題名:網路興起對品牌競爭廠商獨家與共同經銷決策影響之研究
書刊名:管理學報
作者:周善瑜 引用關係蕭櫓 引用關係
作者(外文):Chou, Shan-yuHsiao, Lu
出版日期:2005
卷期:22:2
頁次:頁205-224
主題關鍵詞:多重通路訂價網際網路通路設計市場區隔Multichannel pricingThe internet channelChannel designScreening
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:45
期刊論文
1.Alba, J.、Weitz, B.、Janiszewski, C.、Sawyer, A.、Wood, S.、Lutz, R.、Lynch, John(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacture Incentives to Participate in Electronic Marketplace。Journal of Marketing,61(3),38-53。  new window
2.Bakos, Yannis、Brynjolfsson, Erik(2000)。Bundling and Competition on the Internet。Marketing Science,19(1),63-82。  new window
3.Marvel, Howard P.(1982)。Exclusive Dealing。Journal of Law and Economics,25(1),1-25。  new window
4.Bakos, J. Yannis(1997)。Reducing Buyer Search Costs: Implications for Electronic Marketplaces。Management Science,43(12),1676-1692。  new window
5.Brynjolfsson, Erik、Smith, Michael D.(2000)。Frictionless Commerce? A Comparison of Internet and Conventional Retailers。Management Science,46(4),563-585。  new window
6.Lal, Rajiv、Sarvary, Miklos(1999)。When and How Is the Internet Likely to Decrease Price Competition?。Marketing Science,18(4),485-503。  new window
7.Zettelmeyer, Florian(2000)。Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels。Journal of Marketing Research,37(3),292-308。  new window
8.Bernhem, B. D.、Whinston, M. D.(1985)。Common Marketing Agency as a Device for Facilitating Collusion。The RAND Journal of Economics,16,269-282。  new window
9.Besanko, David、Perry, Martin K.(1993)。Equilibrium Incentives for Exclusive Dealing in a Differentiated Products Oligopoly。The RAND Journal of Economics,24(4),646-667。  new window
10.Lin, Y. Joseph(1990)。The Dampening-of-competition Effect of Exclusive Dealing。Journal of Industrial Economics,39,209-223。  new window
11.Mathewson, G. Frank、Winter, Ralph A.(1987)。The Competitive Effects of Vertical Agreements: Comment。The American Economic Review,77(5),1057-1062。  new window
12.O'Brien, Daniel P.、Shaffer, Greg(1993)。On the Dampening-of-competition Effect of Exclusive Dealing。The Journal of Industrial Economics,XLI,215-221。  new window
研究報告
1.Shaffer, Greg、Zettelmeyer, Florian(1999)。The Internet as a Medium for Marketing Communications: Channel Conflict over the Provision of Information。0。  new window
圖書
1.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。  new window
 
 
 
 
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