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題名：廠商策略導向與製造彈性能力、事業績效之概念性關係模式探討
書刊名：北商學報
作者：張世佳 引用關係／林如貞
作者(外文)：Chang, Shih-chia／Lin, Ru-jen
出版日期：2005
卷期：7
頁次：頁21-34
主題關鍵詞：策略導向；市場導向；製造彈性；Strategic orientation；Market orientation；Manufacturing flexibility
原始連結：連回原系統網址new window
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  • 點閱點閱:26
Gerwin (1993b)的研究成果揭示製造彈性能力係廠商有效因應市場環境變化的重要策略之一。因此，在面對顧客需求快速變動及產品生命週期急劇縮知的競爭環境下，如何有效提昇廠商製造彈性能力，已成為學術界及產業界所普遍關切的重要議題之一。而基於Gatignon and Xuereb (1997)、Voss and Voss (2000)及Tyler and Gnyawali(2002)的理論點為廠商五種不同策略導向(顧客、競爭對手、產品技術、供應商及跨功能部門整合性)的落實執行，將可有效提昇廠商之製造彈性能力，進而創造良好的事業績效果。因此，本文主要研究目的於整合過去有關廠商執行不同策略導向對製造彈性能力及事業績效影響關係之相關研究文獻觀點，來建構廠商策略導向與製造彈性能力、事業績效之概念性關係模式，研究成果除可做為廠商規劃與執行策略導向，以強化製造彈性能力相關法策之參考依據外，亦可做為未來相關研究議題之參考架構。
Gerwin (1993b) indicated that manufacturing flexibility capabilities is an important strategy for firms to adapt environmental variability. Recently, in the face of the rapid changes in consumer preferences and shortened product life cycle, how to enhance manufacturing flexibility capabilities becomes a major concern for academic circles and industry. More recent works by Gatignon & Xuereb (1997), Voss & Voss (2000), and Tyler & Gnywali (2002) suggest the implementation of the five different strategic orientations (customer, competitor, product technology, supplier, and cross-functional integration) may enhance manufacturing flexibility capabilities, which is a critical element for firms to create better business performance. The goal of this research is to structure the conceptual framework of strategic orientation, manufacturing flexibility capability, and business performance. The results of this research not only could be the decision reference of how to plan and executive the strategic orientation, manufacturing flexibility capability, and business performance. The results of this research not only could be the decision reference of how to plan and executive the strategic orientation to enforce manufacturing flexibility capability and increase business performance, but also could be the basic framework for future empirical study of this issue.
期刊論文
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