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題名:國家文化、消費倫理信念與購買仿冒品行為關係之研究--中國大陸與臺灣之實證研究
書刊名:管理與系統
作者:張國忠 引用關係陳照明呂智忠
作者(外文):Chang, KuochungChen, Jaw-mingLu, Chih-chung
出版日期:2005
卷期:12:3
頁次:頁27-42
主題關鍵詞:國家文化消費倫理信念仿冒品National cultureConsumer ethical beliefsCounterfeit
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:33
本研究利用國家文化特質與消費倫理信念,探究何以在集體主義程度較高之地區,其消費者購買仿冒品行為較為嚴重。透過問卷調查與二元羅吉斯迴歸分析實證研究,發現國家文化特質中個人主義傾向不但直接影響消費者購買仿冒品之機率,亦會透過消費倫理信念,間接影響消費者購買仿冒品行為。在消費倫理信念方面,大陸與臺灣地區消費者對道德瑕疵的獲利及投機取巧的獲利愈不認同者,愈不可能購買仿冒品。本研究建議在中國大陸與臺灣地區,應強調購買仿冒品是一種侵害多數人利益的犯罪行為,非僅是投機取巧,並應利用群體之力量,抑制個人仿冒品的消費。
This study, employing a questionnaire survey, investigates the effects of national culture and consumer ethical beliefs on consumer purchasing counterfeit product behaviors in Mainland China and Taiwan. Binary Logistic Regression is used to analyze the relationship among these variables. The empirical results indicate that the individualism of cultural factors has a negative effect on purchasing counterfeit products behaviors, consumer ethical beliefs are also found to mediate the relationship between individualism and purchasing counterfeit behaviors. Marketing suggestions for suppressing counterfeit product consumptions are given.
期刊論文
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3.Husted, B. W.(2000)。The impact of national culture on software piracy。Journal of Business Ethics,26(3),197-211。  new window
4.Ahmed, M. I.、Marta, J. K.、Rawwas, M. Y. A.、Singhapakdi, A.(1999)。A Cross-cultural Study of Consumer Perceptions about Marketing Ethics。Journal of Consumer Marketing,16(3),257-272。  new window
5.Hofstede, G. H.(1984)。Cultural dimensions in management and planning。Asia Pacific Journal of Management,1(2),81-89。  new window
6.Ang, S. H.、Cheng, P. S.、Lin, E. A. C.、Tambyah, S. K.(2001)。Spot the Difference: Consumer Responses Towards Counterfeits。The Journal of Consumer Marketing,18,219-235。  new window
7.Wong, S.、Chan, A.、Leung, P.(1998)。Ethical Beliefs of Chinese Consumers in Hong Kong。Journal of Business Ethics,17(11),1163-1170。  new window
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12.Muncy, J. A.、Vitell, S. J.(1992)。Consumer Ethics: An Investigation of the Ethical Beliefs of the Final Consumer。Journal of Business Research,24(4),297-311。  new window
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17.Clark, Terry(1990)。International marketing and national character: A review and proposal for an integrative theory。The Journal of Marketing,54(4),66-79。  new window
18.Allaire, Yvan、Firsirotu, Mihaela E.(1984)。Theories of organizational culture。Organization Studies,5(3),193-226。  new window
19.Nakata, C.、Sivakumar, K.(1996)。National Culture and New Product Development: An Integrative Review。Journal of Marketing,60(1),61-72。  new window
20.Singelis, T. M.、Brown, W. J.(1995)。Culture, Self and Collectivist Communication: Linking Culture to Individual Behavior。Human Communication Research,21,354-389。  new window
21.Rawwas, M. Y. A.、Al-Khatib, J. A.、Vitell, S. J.(1997)。Consumer Ethics: A Cross-cultural Investigation。European Journal of Marketing,31,750-767。  new window
22.Bush, R. F.、Campbell, L.、Bloch, P. H.(1993)。Consumer Accomplices in Product Counterfeiting: A Demand-side Investigation。Journal of Consumer Marketing,10(4),27-36。  new window
23.Erffmer, R. C.、Keillor, B. D.、LeClair, D. T.(1999)。An Empirical Investigation of Japanese Consumer Ethics。Journal of Business Ethics,18,35-50。  new window
24.Lee, J. S. Y.、Yau, O. H. M.、Tse, A. C. B.、Sin, L. Y. M.、Kwong, K. K.(2003)。The Effects of Attitudinal and Demographic Factors on Intention to Buy Pirated CDs: The Case of Chinese Consumers。Journal of Business Ethics,47(3),223-235。  new window
25.Chrisjohn, R. D.、Rushton, J. P.(1981)。Extraversion, Neuroticism and Self-Reported Delinquency: Evidence from Eight Separate Samples。Personality and Individual Differences,2,11-20。  new window
26.Venkatachalam, A. R.、Burn, J. M.、Solorzano, E.、Shore, B.、Hassan, S. Z.、Janczewski, L. J.(2001)。Softlifting and Piracy: Behavior across Cultures。Technology in Society,23,563-581。  new window
27.Steidlmeier, Paul(1993)。The Moral Legitimacy of Intellectual Property Claims: American Business and Developing Country Perspectives。Journal of Business Ethics,12,157-164。  new window
會議論文
1.李鎂(2002)。WTO架構下兩岸智慧財產權保護制度。0。163-176。  延伸查詢new window
學位論文
1.蘇雅嵐(2004)。消費倫理與知覺風險對侵權產品消費行為之影響,0。  延伸查詢new window
圖書
1.Hofstede, Geert H.(1997)。Cultures and organizations: Software of the mind。McGraw-Hill。  new window
2.Hofstede, Geert H.(1980)。Culture's consequences: International differences in work-related values。Beverly Hills, California:Sage。  new window
 
 
 
 
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