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題名:探勘持續性購買顧客:某科技大學消費合作社為例
書刊名:產業論壇
作者:許中川林勇助
作者(外文):Hsu, C. C.Lin, Y. C.
出版日期:2004
卷期:6:3
頁次:頁229-263
主題關鍵詞:資料探勘資料分析持續性購買分析顧客關係管理Data miningData analysisContinuous purchasing analysisCustomer relationship management
原始連結:連回原系統網址new window
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:27
期刊論文
1.Roberts, Mary Lou(1992)。Expanding the Role of the Direct Marketing Database。Journal of Direct Marketing,6(2),51-60。  new window
2.Schafer, J. B.、Konstan, J. A.、Riedl, J.(2001)。E-Commerce Recommendation Applications。Data Mining and Knowledge Discovery,5(1/2),115-153。  new window
3.Sung, Ho Ha、Sang, Chan Park(1998)。Application of data mining tools to hotel data mart on the Intranet for database marketing。Expert Systems with Applications,15(1),1-31。  new window
4.Shaw, M. J.、Subramaniam, C.、Tan, G. W.、Welge, M. E.(2001)。Knowledge management and data mining for marketing。Decision Support Systems,31(1),127-137。  new window
5.Apte, C. B.、Liu, B.、Pednault, E. P. D.、Smyth, P.(2002)。Business applications of data mining。Communications of the ACM,45(8),49-53。  new window
6.Chen, Ming-Syan、Han, Jiawei、Yu, Philip S.(1996)。Data Mining: An Overview from a Database Perspective。IEEE Transactions on Knowledge and Data Engineering,8(6),866-883。  new window
7.Fayyad, U. M.、Piatetsky-Shapiro, G.、Smyth, Padhraic、The, K. D. D.(1996)。Process for Extracting Useful Knowledge from Volumes of Data。Communications of the ACM,39(11),27-33。  new window
8.Bauer, C. L.(1988)。A Direct Mail Customer Purchase Model。Journal of Direct Marketing,2(3),16-24。  new window
會議論文
1.Agrawal, R.、Imielinski, T.、Swami, A. N.(1993)。Mining Association Rules between Sets of Items in Large Databases。The 1993 ACM SIGMOD International Conference on Management of Data,207-216。  new window
圖書
1.Hughes, Arthur M.(1994)。Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program。Probus Publishing Company。  new window
2.Kotler, Philp(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。New Jersey:David Brokowsky。  new window
3.Han, Jiawei、Kamber, Micheline(2001)。Data mining: concepts and techniques。Oxford, CA:Morgan Kaufmann Publisher, Inc.。  new window
其他
1.C. Apte, B. Liu, E. Pednault and P. Smyth(2001)。Segmentation-Based Modeling for Advanced Targeted Marketing。  new window
2.R. Batra(1995)。The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy。  new window
3.P. D. Berger and N. I. Nasr(1998)。Customer Lifetime Value: Marketing Models and Application。  new window
4.S. Bhattacharyya(2000)。Evolutionary Algorithms in Data Mining: Multi-Objective Performance Modeling for Direct Marketing。  new window
5.T. Brijs, G. Swinnen, K. Vanhoof and G. Wets(1999)。Using association rules for product assortment decisions: a case study。  new window
6.S. Chaudhuri and U. Dayal(1997)。An Overview of Data Warehousing and OLAP technology。  new window
7.P. B. Chou, E. Grossman, D. Gunopulos and P. Kamesam(2000)。Identifying prospective customers。  new window
8.A. M. Hughes(1996)。Boosting Response with RFM。  new window
9.A. K. Jam(1988)。Algorithms for Clustering Data。  new window
10.J. Jonker, N. Piersma and R. Potharsti(2002)。Direct Mailing Decisions for a Dutch Fundraiser。  new window
11.R. Kahan(1998)。Using Database Marketing Techniques to Enhance Your One-to-One Marketing Initiatives。  new window
12.B. Kilts, D. Freed and M. Vrieze(2000)。Cross-sell: a fast promotion-tunable customer-item recommendation method based on conditionally independent probabilities。  new window
13.R. Kohavi and N. J. Rothieder and F. Simoudis(2002)。Emerging Treends in Business Analytics。  new window
14.R. Kohavi and F. Provost(200101-04)。Applications of Data Mining to Electronic Commerce。  new window
15.R. D. Lawrence, G. S. Almasi, V. Kotlyar, M. S. Viveros and S. S. Duri(2001)。Personalization of supermarket product recommendations。  new window
16.J. Lee, M. Podlaseck, E. Schonberg and R. Hoch(2001)。Visualization and analysis of clickstream data of online stores for understanding web merchandising。  new window
17.D. R. Mani, J. Drew, A. Betz and P. Datta(1999)。Statistics and data mining techniques for lifetime value modeling。  new window
18.K. P. Marshall(1996)。Marketing Information Systems: Creating Competitive Advantage in the Information Age。  new window
19.J. Miglautsch(2000)。Thoughts on RFM Scoring。  new window
20.P. A. Naik and N. Piersma(2002)。Understanding the Role of Marketing Communications in Direct Marketing。  new window
21.G. Piatetsky-Shapiro and B. Masand(1999)。Estimating campaign benefits and modeling lift。  new window
22.J. R. Quinlan(1993)。C4.5: Progr4ms for Machine Learning。  new window
23.J. Schmid and A. Weber(1998)。Desktop Database Marketing。  new window
24.B. Stone(1989)。Successful Direct Marketing Methods。  new window
25.G. Tony(1994)。The Power of Relationship Marketing: Keem Cu tomeis for Life。  new window
26.S. Viaene, B. Baesens, T. Van Gestel, J. A. K. Suykens, D. Van Den Poel, J. Vanthienen, B. De Moor and G. Dedene(2000)。Knowledge Discovery Using Least Squares Support Vector Machine Classifiers: A Direct Marketing Case。  new window
 
 
 
 
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