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題名:利用資料探勘技術發掘圖書館個人化之書籍推薦
書刊名:教育資料與圖書館學
作者:陳垂呈
作者(外文):Chen, Chui-cheng
出版日期:2005
卷期:43:1
頁次:頁87-107
主題關鍵詞:資料探勘分類分析借閱資料書籍推薦Data miningClassification analysisBorrowing history recordsBook recommendations
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:9
  • 點閱點閱:136
本論文以讀者之借閱資料為探勘的資料來源,每一筆借閱資料包含讀者曾借閱過的書籍與其興趣度,並以某一讀者之借閱資料為分析的目標,利用資料探勘(data mining)技術中的分類分析(classification),探討如何發掘此一讀者個人化的書籍推薦。在探勘過程中,比對此一讀者借閱資料與其他借閱資料的相似度,依據其是否符合所設定的條件,來分別設定其與此一讀者借閱資料的關聯性為「高」或「低」,並視其他非此一讀者曾借閱過的書籍項目為影響屬性,然後對讀者的借閱資料進行分類分析。首先,只考量讀者曾借閱過的書籍項目,然後針對借閱資料進行分類分析,藉由所建立的決策樹(decision trees),可得知那些屬性與此一讀者之關聯性為高,藉以發掘出此一讀者個人化最適性的書籍推薦。再者,考量讀者對曾借閱過之書籍的興趣度,分別將每一書籍分解成其興趣度之數量的項目屬性,然後視分解後非此一讀者曾借閱過之項目屬性為欲分類的屬性,並進行分類分析,藉由所建立的決策樹,可得知那些分解後之項目屬性與此一讀者的關聯性為高,藉以發掘出包含有興趣度之此一讀者最適性的書籍推薦。此探勘結果,對圖書館在擬訂最適性之讀者個人化書籍推薦時,可以提供非常有用的參考資訊。
In this paper, we use readers borrowing history records as the source data of mining. Each borrowing history record contains a reader ever borrowed books with the degree of interest. We let one reader as the target of mining and use classification analysis to discover the personalized book recommendations for the reader. In the mining process, we compute the degree of similarity of borrowing history records between the reader and other. If the degree conform the given condition, we assign the association level between the both readers is “high”. Otherwise, it is “low”. For books not borrowed by the reader, we treat those books as attributes for classification. First, we only consider readers ever borrowed books, and classify the borrowing history records to construct a decision tree. We can find the association level to be “high” between some attributes and the reader according to the decision tree. It is the basis to discover the most adaptive book recommendations for the reader. Moreover, we consider books with readers interests in the borrowing history records. Each book is divided to u unit items where u is the degree of the interest, u is positive integer, and the degrees of interest of these items are, respectively, from 1 to u. For books not borrowed by the reader, we divide those books to unit items and treat those items as attributes for classification. We can construct a decision tree after classifying the borrowing history records. According to the decision tree, we can find the association level to be “high” between some attributes and the reader. It is the basis to discover the most adaptive book recommendations for considering the reader's interesting. The results of the mining can provide very useful information to recommend the most adaptive books for individual reader.
期刊論文
1.湯春枝(20020400)。從個人化服務行銷的理念談交通大學個人化數位圖書資訊服務「PIE @ NCTU」系統。國立成功大學圖書館館刊,9,33-49。new window  延伸查詢new window
2.卜小蝶(199810)。淺析個人化服務技術的發展趨勢對圖書館的影響。國立成功大學圖書館館刊,2,63-73。new window  延伸查詢new window
3.辜曼蓉(19990600)。讀者資訊尋求行為與以讀者為中心的圖書館行銷。書府,20,81-111。  延伸查詢new window
4.Clark, P.、Niblett, T.(1989)。The CN2 Induction Algorithm。Machine Learning,3(4),261-283。  new window
5.Chen, Ming-Syan、Han, Jiawei、Yu, Philip S.(1996)。Data Mining: An Overview from a Database Perspective。IEEE Transactions on Knowledge and Data Engineering,8(6),866-883。  new window
6.Quinlan, J. R.(1986)。Induction of Decision Trees。Machine Learning,1(1),81-106。  new window
7.Ou, J.、Lin, S.、Li, J.(2001)。The personalized index service system in digital library。Cooperative Database Systems for Advanced Applications,92-99。  new window
8.Utgoff, P. E.(1989)。Incremental induction of decision trees。Machine Learning,4,161-186。  new window
學位論文
1.余明哲(2003)。圖書館個人化館藏推薦系統(碩士論文)。國立交通大學。  延伸查詢new window
2.洪志淵(2001)。圖書流通記錄之一般化相關規則找尋之研究(碩士論文)。國立中山大學。  延伸查詢new window
3.曹健華(2003)。應用資料探勘技術於數位圖書館之個人化服務及管理(碩士論文)。南華大學。  延伸查詢new window
4.吳安琪(2001)。利用資料探勘的技術及統計的方法增強圖書館的經營與服務(碩士論文)。國立交通大學。  延伸查詢new window
5.張菀菁(2001)。以模糊理論建構之圖書推薦系統(碩士論文)。淡江大學。  延伸查詢new window
6.陳慶瑄(2000)。學習社群對電子圖書館個人化服務之影響(碩士論文)。國立中正大學。  延伸查詢new window
圖書
1.Rich, E.、Knight, K.(1991)。Learning in Neural Network。New York:McGraw-Hill。  new window
2.Berry, Michael J. A.、Linoff, Gordon S.(1997)。Data Mining Techniques for Marketing, Sales and Customer Support。John Wiley & Sons, Inc.。  new window
3.Laudon, K. C.、Laudon, J. P.(2002)。Management Information Systems: New Approaches to Organization and Technology 5th。Management Information Systems: New Approaches to Organization and Technology 5th。Upper Saddle River, New Jersey。  new window
4.魏志平、梁定澎(2002)。電子商務理論與實務。電子商務理論與實務。臺北市。  延伸查詢new window
其他
1.交通大學個人化數位圖書館資訊服務。  延伸查詢new window
 
 
 
 
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