因科技時代帶來豐富的媒才，使當代藝術家漸結合文本、音樂、繪畫、設計、錄像，製作出跨領域的藝術形式，也呈出新穎性與特的視覺力量。藝術家運用科技工具產生複合性的作品，脫離了原始純藝術創作的範疇，跨領域介入娛樂、遊戲、學習等數位傳播的內容產業。如此，可探討的是，當代藝術的跨媒材發展，何以滲入上述所列的數位傳播內容？從本文的研究中，將從藝術中的遊戲觀念與脈絡出發，進而分析新媒體藝術以互動式創作呈現時所產生的創作思考和美學觀點。

The advent of new technologies in the field of contemporary art opened up the possibility for artists to combine a variety of media, including text, music, painting, design and video or film, to make new, interdisciplinary artforms with new and unique energies. The diversity of forms used to create these multimedia works means that the response to the work is equally diverse-it can be seen as pure fun, or a game, or thought-provoking, or educational or simply aesthetically pleasing. But how are those difference media combined to create that multiplicity of responses? This study will analyses the concept of interactivity in contemporary art, bringing together the inspirational, the creative and the aesthetic components of the form, by investigating the concept of new media art.