The subject of this thesis is the study of packaging of the Western bride-cake sold in Taiwan. This research is based on field study, by which the color image of the Western bride-cake in Taiwan is able to be induced, analyzed, compared and contrasted. The main purpose of this approach is to discuss the relationship between packaging and color as well as the visual effect the color image on the consumers' sensations. This research focuses its study on nine corporations in the Western bride-cake industry, including Salico, Danby, Isabelle, Konig foods, Emperor, Chu Shui Che, Kuo Yuan Ye, Imei and Rivon. Fifty types of packaging samples are collected in total. The methodology of this research is chiefly in the study of color, the analysis of color transmission and the dimension of color image, discussing the usage of package's color and the imagery association of color language. In Taiwan, "red" symbolizes jubilance and boisterousness. This research notices that "red" and "orange" are, without question, the most frequently used colors, which are expressed with the tinge of warm and mildness. As for the choice of color language, romantic, light hearted, vigorous and classic styles are the prevailing options. However, as the epoch shifts, gold, silver, purple, green, blue and white color become acceptable on the Western bride-cake package in recent years. Language images, breaking through the traditional impression of festival joy imposed upon the color red, draw on cool color to express the light, dashing tint. Such revolutionary change brings another impression into the mind of consumers. Thus, in this research, it can be seen that proprietor and designers of Taiwan's Western bride-cake package should adjust the color of their products to match the changing era in their project. Their packages should appear to possess multiplicity, uniqueness and personality so as to meet the era's need of a wholesale diversity in the twentieth-first century.