| 圖書1. | Kinnear, T.、Taylor, J.(1991)。Marketing Research: An Applied Approach。New York:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Selltis, C.、Wrightsman, L. S.、Cook, S. W.、Balch, G.、Hofstetter, R.、Bickman, L.(1976)。Research Methods in Social Relations。New York:Rinehart and Winston。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 江建良。市場調查。李唐文化。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 古永嘉、Cooper, Donald R.、Emory, C. William。企業研究方法。華泰書局。 延伸查詢![new window](/gs32/images/newin.png) | 5. | 黃俊英。企業研究方法。東華書局。 延伸查詢![new window](/gs32/images/newin.png) | 6. | Boyed, H. Jr.、Westfall, R.、Stasch, S.(1991)。Marketing Research: Text and Cases。Homewood:Richard Irwin。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Thurstone, L. L.(1959)。The Measurement of Values。Chicago:University of Chicago Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Guilford, J. P.(1954)。Psychometric Method。New York:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | 張輝煌。數量化與評價要訣。建興出版社。 延伸查詢![new window](/gs32/images/newin.png) | 10. | Churchill, G. A. Jr.(1991)。Marketing Research: Methodological Foundations。Chicago:The Dryden Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Emory, C. William、Cooper, Donald R.(1991)。Business Research Methods。Richard D. Irwin, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |