| 期刊論文1. | Madden, T. J.、Weinberger, M. G.(1982)。The effects of humor on attention in magazine advertising。Journal of Advertising,11(3),8-14。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Weinberger, Marc G.、Gulas, Charles S.(1992)。The impact of humor in advertising: A review。Journal of Advertising,21(4),35-59。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Weinberger, Marc G.、Spotts, Harlan、Campbell, Leland、Parsons, Amy L.(1995)。The Use and Effect of Humor in Different Advertising Media。Journal of Advertising Research,35(3),44-56。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Eagly, A. H.、Chaiken, S.(1993)。The psychology of attitude。New York:Harcourt Brace Jovanovich。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Izard, C. E.(1991)。The Psychology of Emotions。New York:Plenum。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Pratkanis, A.、Aronson, E.(1991)。Age of propaganda: The everyday use and abuse of persuasion。New York:W. H. Freeman。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Russ, S. W.(1993)。Affect and creativity。Hillsdale, NJ:Erlbaum。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Trenholm, S.(1989)。Persuasion and social influence。Englewood Cliffs, NJ:Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Woodward, G. C.、Denton, R. E.(1992)。Persuasion & influence in American life。Prospect Heights, IL:Waveland。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Zimbardo, P. G.、Leippe, M. R.(1991)。The psychology of attitude and social influence。New York:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Festinger, L.(1957)。A theory of cognitive dissonance。Evanston, IL:Row, Peterson, and Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Bandura, Albert(1977)。Social Learning Theory。Prentice-Hall, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Jowett, Garth S.、O'Donnell, Victoria(1992)。Propaganda and persuasion。Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Fiske, S.、Taylor, S.(1991)。Social Cognition。New York:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Bower, G. H.(1991)。Mood congruity of social judgments。Emotion and social judgments。New York:Pergamon。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Breckler, S. J.(1993)。Emotion and attitude change。Handbook of emotions。New York:The Guilford Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Crockett, W. H.(1988)。Schemas, affect, and communication。Communication, social cognition, and affect。Hillsdale, NJ:Erlbaum。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Donohew, L.、Finn, S.、Christ, W. G.(1988)。"The nature of news" revisted: Theroles of affect, schemas, and cognition。Communication, social cognition, and affect。Hillsdale, NJ:Erlbaum。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Frijda, N. H.(1993)。Moods, emotion episodes, and emotions。Handbook of emotions。New York:Guilford。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Hoppe, K. D.(1994)。Affect, hemispheric specialization, and creativity。Creativity and affect。Norwood, NJ:Ablex。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Mackie, D. M.、Worth, L. T.(1991)。Feeling good, but not thinking straight: The impact of positive mood on persuasion。Emotion and social judgments。New York:Pergamon。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | McGuire, W. J.(1989)。Theoretical foundations of campaigns。Public communication campaigns。London:Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Petty, R. E.、Cacioppo, J. T.、Kasmer, J. A.(1988)。The role of affect in the Elaboration Likelihood Model of persuasion。Communication, social cognition, and affect。Hillsdale, NJ:Erlbaum。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Schwarz, N.、Bless, H.(1991)。Happy and mindless, but sad and smart? The impact of affective states on analytic reasoning。Emotion and social judgments。Pergamon。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Sypher, H. E.、Donohew, L.、Higgins, E. T.(1988)。An overview of the roles of social cognition and affect in communication。Communication, social cognition, and affect。Hillsdale, NJ:Erlbaum。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |