| 期刊論文1. | 李仁芳(1982)。兒童資訊處理與消費行為之發展。輔仁學誌. 商學院之部,14,303-347。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 李仁芳(19810000)。兒童在家庭購買決策中影響地位之研究。輔仁學誌. 商學院之部,13,41-141。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 吳知賢(19910600)。電視兒童節目廣告內容分析及其對國小兒童之影響。臺南師院學報,24,55-84。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 活水(1997)。電研會公佈五大電視亂象。活水,134。 延伸查詢![new window](/gs32/images/newin.png) | 5. | 熊嘉華(1979)。電視對兒童的影響。心潮,8。 延伸查詢![new window](/gs32/images/newin.png) | 6. | 劉世筠、陳麗郁(1994)。兒童廣告怎麼上?。廣告雜誌,42,70-74。 延伸查詢![new window](/gs32/images/newin.png) | 7. | Galst, J.、White, M.(1976)。The unhealthy persuader: The reinforcing value of television and children's purchase influence attempts at the supermarket。Child development,47(4),1089-1096。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Goldberg, M.、Gorn, G.、Gibson, W.(1978)。TV messages for snack and breakfast foods。Journal of Consumer Research,5(1),48-54。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Rose, R. L.、Miniard, P. W.、Bhatla, S.(1990)。Brand Cognitions As Determinants of Brand Attitudes: the Influence of Measurement and Processing Involvement。Advances in Consumer Research,17,128-135。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Stem, B.、Harmon, R.(1984)。The incidence and characteristics of disclaimers in children's television advertising。Journal of Advertising,13(2),12-16。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Wartella, E.、Ettema, J. S.(1974)。A cognitive developmental study of children's attention to television commercials。Communication Research,1(1),69-88。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Atkin, C.、Reeves, B.、Gibson, W.(1979)。Effects of television food advertising on children。The meeting of the Association for Education in Journalism。Houston, TX。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | 李國祿(1990)。家庭生活型態、傳播行為、同儕團體與兒童消費(碩士論文)。中國文化大學。 延伸查詢![new window](/gs32/images/newin.png) | 2. | 陳志恒(1969)。電視廣告對台北市兒童的影響(碩士論文)。政治大學。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 潘月容(1983)。電視食品廣告與學齡兒童膳食行為及購買行為(碩士論文)。文化大學。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Wadsworth, Barry J.(1971)。Piaget's Theory of Cognitive Development。New York:David McKay Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | 吳知賢(1992)。電視廣告對兒童的影響。台北:水牛出版社。 延伸查詢![new window](/gs32/images/newin.png) | 3. | 簡貞玉、Del, Hawkins、Roger, Best、Kenneth, Coney(1994)。消費者行為學。台北:五南。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Adler, R.(1977)。Research on the effects of television advertising on children。Washington, DC:U.S. Government Printing Office。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Adler, R.、Lesser, G.、Meringoff, L.、Robertson, T.、Rossiter, J.、Ward, S.(1980)。The effects of television advertising on children。Lexington, MA:Lexington Books。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Atkin, C.(1975)。Effects of TV advertising on children。East Lansing:Michigan State University。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Winick, C.、Williamson, L.、Chuzmir, S.(1973)。Children's television commercials: A content analysis。NY:Praeger。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | 羅文坤(1987)。廣告與現代生活的藤係。社會變遷中的幼兒教育。台北:豐泰企業文化基金會。 延伸查詢![new window](/gs32/images/newin.png) | 2. | Stern, B.、Resnik, A.(1978)。Children's Understanding of a televised commercial disclaimer。Research Frontiers in Marketing: Dialogues and Directions。Chicago:American marketing Association。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Ward, S.(1980)。The effects of television advertising on consumer socialization。The effects of television advertising on children。Lexington, MA:Lexington Books。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Ward, S.、Levinson, D.、Wackman, D.(1972)。Children's attention to television advertising。Television and social behavior: Vol. IV. Television in day-to-day life: Patterns of exposure。Washington, DC:U.S. Government Printing Office。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Ward, S.、Reale, G.、Levinson, D.(1972)。Children perceptions, explanations, and judgments of television advertising。Television and social behavior: Vol. IV. Television in day-today life: Patterns of exposure。Washington, DC:U.S. Government Printing Office。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Ward, S.、Wackman, D.(1972)。Television advertising and intrafamily influence。Television and social behavior: Vol. IV. Television in day-to-day life: Patterns of exposure。Washington, DC:U S. Government Printing Office。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Wartella, E.(1980)。Children and television: The development of the child's understanding of the medium。Mass communication review yearbook。Beverly Hill, CA:Sage Publications。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |