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題名:學齡前幼童接觸電視廣告之研究
書刊名:中國廣告學刊
作者:漆梅君
出版日期:1999
卷期:4
頁次:頁131-146
主題關鍵詞:電視廣告兒童
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:3
  • 點閱點閱:12
期刊論文
1.李仁芳(1982)。兒童資訊處理與消費行為之發展。輔仁學誌. 商學院之部,14,303-347。  延伸查詢new window
2.李仁芳(19810000)。兒童在家庭購買決策中影響地位之研究。輔仁學誌. 商學院之部,13,41-141。  延伸查詢new window
3.吳知賢(19910600)。電視兒童節目廣告內容分析及其對國小兒童之影響。臺南師院學報,24,55-84。new window  延伸查詢new window
4.活水(1997)。電研會公佈五大電視亂象。活水,134。  延伸查詢new window
5.熊嘉華(1979)。電視對兒童的影響。心潮,8。  延伸查詢new window
6.劉世筠、陳麗郁(1994)。兒童廣告怎麼上?。廣告雜誌,42,70-74。  延伸查詢new window
7.Galst, J.、White, M.(1976)。The unhealthy persuader: The reinforcing value of television and children's purchase influence attempts at the supermarket。Child development,47(4),1089-1096。  new window
8.Goldberg, M.、Gorn, G.、Gibson, W.(1978)。TV messages for snack and breakfast foods。Journal of Consumer Research,5(1),48-54。  new window
9.Rose, R. L.、Miniard, P. W.、Bhatla, S.(1990)。Brand Cognitions As Determinants of Brand Attitudes: the Influence of Measurement and Processing Involvement。Advances in Consumer Research,17,128-135。  new window
10.Stem, B.、Harmon, R.(1984)。The incidence and characteristics of disclaimers in children's television advertising。Journal of Advertising,13(2),12-16。  new window
11.Wartella, E.、Ettema, J. S.(1974)。A cognitive developmental study of children's attention to television commercials。Communication Research,1(1),69-88。  new window
會議論文
1.Atkin, C.、Reeves, B.、Gibson, W.(1979)。Effects of television food advertising on children。The meeting of the Association for Education in Journalism。Houston, TX。  new window
學位論文
1.李國祿(1990)。家庭生活型態、傳播行為、同儕團體與兒童消費(碩士論文)。中國文化大學。  延伸查詢new window
2.陳志恒(1969)。電視廣告對台北市兒童的影響(碩士論文)。政治大學。  延伸查詢new window
3.潘月容(1983)。電視食品廣告與學齡兒童膳食行為及購買行為(碩士論文)。文化大學。  延伸查詢new window
圖書
1.Wadsworth, Barry J.(1971)。Piaget's Theory of Cognitive Development。New York:David McKay Company。  new window
2.吳知賢(1992)。電視廣告對兒童的影響。台北:水牛出版社。  延伸查詢new window
3.簡貞玉、Del, Hawkins、Roger, Best、Kenneth, Coney(1994)。消費者行為學。台北:五南。  延伸查詢new window
4.Adler, R.(1977)。Research on the effects of television advertising on children。Washington, DC:U.S. Government Printing Office。  new window
5.Adler, R.、Lesser, G.、Meringoff, L.、Robertson, T.、Rossiter, J.、Ward, S.(1980)。The effects of television advertising on children。Lexington, MA:Lexington Books。  new window
6.Atkin, C.(1975)。Effects of TV advertising on children。East Lansing:Michigan State University。  new window
7.Winick, C.、Williamson, L.、Chuzmir, S.(1973)。Children's television commercials: A content analysis。NY:Praeger。  new window
圖書論文
1.羅文坤(1987)。廣告與現代生活的藤係。社會變遷中的幼兒教育。台北:豐泰企業文化基金會。  延伸查詢new window
2.Stern, B.、Resnik, A.(1978)。Children's Understanding of a televised commercial disclaimer。Research Frontiers in Marketing: Dialogues and Directions。Chicago:American marketing Association。  new window
3.Ward, S.(1980)。The effects of television advertising on consumer socialization。The effects of television advertising on children。Lexington, MA:Lexington Books。  new window
4.Ward, S.、Levinson, D.、Wackman, D.(1972)。Children's attention to television advertising。Television and social behavior: Vol. IV. Television in day-to-day life: Patterns of exposure。Washington, DC:U.S. Government Printing Office。  new window
5.Ward, S.、Reale, G.、Levinson, D.(1972)。Children perceptions, explanations, and judgments of television advertising。Television and social behavior: Vol. IV. Television in day-today life: Patterns of exposure。Washington, DC:U.S. Government Printing Office。  new window
6.Ward, S.、Wackman, D.(1972)。Television advertising and intrafamily influence。Television and social behavior: Vol. IV. Television in day-to-day life: Patterns of exposure。Washington, DC:U S. Government Printing Office。  new window
7.Wartella, E.(1980)。Children and television: The development of the child's understanding of the medium。Mass communication review yearbook。Beverly Hill, CA:Sage Publications。  new window
 
 
 
 
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