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題名:企業形象與社會責任形象一致性對支持企業之影響
書刊名:企業管理學報
作者:曾義明 引用關係陳奎彣
作者(外文):Tseng, Yi-mingChen, Kuei-wun
出版日期:2005
卷期:66
頁次:頁133-157
主題關鍵詞:社會責任行為社會責任企業形象Social responsibility behaviorSocial responsibilityCorporate image
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:13
企業為了獲取更多的消費者認同,便將社會責任(SR)視為新的競爭策略。在國外的研究中已經指出,SR策略的實行不但對社會大眾有利,對企業本身也有優點。本研究主要所要探討的主題有二;第一,討論支持SR對支持企業也有優點。本研究主要所要探討的主題有二;第一,討論支持SR對支持企業的影響,並且加入SR形象/企業形象一致性為干擾變數,探討對支持企業的交互影響,第二,討論支持企業對品牌偏好與購買意圖的影響。結論指出當消費者認為企業所進行的公益活動對社會是有正面的幫助時,消費者會認定企業具備社會倫理與良心。同樣的也證實SR形象/企業形象一致性增加支持SR對支持企業的影響。當企業能有效地實行SR策略並且謹慎設計SR形象與企業形象一致性的活動時,便能為企業創造更多的利益並且能與消費者維持長久的關係。最後依據研究發現歸納成結論與建議,以供企業及後續研究之參考。
Many Enterprises have now regarded the social responsibility (SR) strategy as the new competitive strategy. The implementation of SR strategy is not only beneficial to the enterprises themselves but also to the public. This research discusses the following two key points; First, exploring the effects of social responsibility behavior and image consistency on supporting the enterprise. Second, the effects of supporting the enterprise on brand preference and purchase intension. Results show that when consumers prefer the SRB sponsored by the enterprises, enterprises will regarded to be ethical and conscientious, and the consistency of corporate image and image toward the SRB also help to heighten the cognition of supporting the enterprise. Consumers will be more interested in the enterprises' product because of its SRB. At last some suggestions are provided for further research and practical applications.
期刊論文
1.Barich, Howard、Kotier, Philip(1991)。A Framework for Image Management Review。MIT Sloan Management Review,32(2),94-104。  new window
2.Ericksen, Mary K.(1996)。Using Self-Congruity and Ideal Congruity to Predict Purchase Intention: A European Perspective。Journal of Euro-Marketing,6(1),41-57。  new window
3.Gustafson, Andrew(1999)。Scott Rae and Kenman L. Wong. Beyond Integrity: A Judeo-Christian Approach to Business Ethic。Teaching Business Ethics,3(3),301。  new window
4.Lydia, Denworth(1989)。Consumers Care about Corporate Images。Psychology Today,23(9),14。  new window
5.Lantos, Geoffrey P.(2001)。The Boundaries of Strategic Corporate Social Responsibility。Journal of Consumer Marketing,18(7),595-632。  new window
6.Carroll, A. B.(1979)。A Three-Dimensional Model of Corporate Performance。Academy of Management Review,4(4),497-505。  new window
7.Sen, Sankar、Bhattacharya, Chitra Bhanu(2001)。Does doing Good Always Lead to Doing Better: Consumer Relations to Corporate Social Responsibility。Journal of Marketing Research,38(2),225-244。  new window
圖書
1.天下雜誌編輯部(200305)。天下雜誌1000特刊。台北。  延伸查詢new window
2.游恒山(200103)。消費者行為心理學。台北:五南圖書出版公司。  延伸查詢new window
3.Bloom, Paul N.、Gundlach, Gregory T.(2001)。Handbook of Marketing and Society。Thousand Oaks, CA:Sage。  new window
4.Novak, M.(1996)。Business as a Calling: Work and the Examined Life。New York:The Free Press。  new window
5.Assael, Henry(1995)。Consumer behavior and marketing action。South-Western College Publishing。  new window
6.林財丁(1995)。消費者心理學。臺北:書華出版公司。  延伸查詢new window
7.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
8.林建煌(2002)。消費者行為。臺北:智勝文化事業有限公司。  延伸查詢new window
9.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。  new window
其他
1.Swasy, Alecia(19911212)。P&G to Tout Name Behind the Brands。  new window
圖書論文
1.Brenkert, G. G.(1996)。Private Corporations and Public Welfare。Ethics in the Workplace: Selected Readings in Business Ethics。Minneapolis:St. Paul, M. N.:West Publishing Company。  new window
2.Carroll, A. B.(2001)。Ethical Challenges for Business in The New Millennium: Corporate Social Responsibility and Models of Management Morality。Business Ethics 01/0。Guilford, C. T.:Dushkin:McGraw-Hill。  new window
3.Friedman, M.(1996)。The Social Responsibility of Business Is to Increase Profits。Beyond Integrity: A Judeo-Christian Approach。Grand Rapids, M. I.:Zondervan Publishing House。  new window
 
 
 
 
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