A Cross-Cultural Difference of Japanese and American Travelers' Responses: Linking Post-Disaster Tourist Behavior to Avoidance Uncertainty_

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題名：	A Cross-Cultural Difference of Japanese and American Travelers' Responses: Linking Post-Disaster Tourist Behavior to Avoidance Uncertainty
書刊名：	醒吾學報
作者：	閔辰華
作者(外文)：	Min, Jennifer C. H.
出版日期：	2005
卷期：	30
頁次：	頁31-63
主題關鍵詞：	不確定規避；九二一大地震；旅遊行為；行銷策略；Uncertainty avoidance；September 21st earthquake；Tourists' behaviors；Marketing strategy
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:15

本文乃嘗試以學者Hofstede’s的不確定規避之構面為基礎，針對日本和美國旅客，以九二一大地震為例，研究地震一年後，這兩個國家旅客來華旅遊人敗的增減趨勢，以之查驗災後旅客真實旅遊行為的變化。研究結果顯示：日、美旅客在災後，其恢復狀況有明顯之差異，此發現與Hofstede’s所提出之概念得到印證－日本較美國在不確定規避行為上有較高的傾向。本研究並根據研究發弄以及在九二一大地震衝擊下，臺灣政府和觀光業者所迅速採取之因應措施，建立一跨文化災後行銷模型，以提供災後跨文化旅遊市場之行銷策略。

以文找文

The purpose of this study is to employ Hofstede’s uncertainty avoidance dimension to the case of the September 21st Earthquake in 1999 in order to assess how Japanese and United States tourists’ behaviors have been affected. The results indicate that clear differences may exist between Japanese and U.S. tourists in terms of rebound status after the quake. This pattern is remarkably consistent with Hofstede’s conceptualization-the Japanese showed higher tendency of uncertainty avoidance more than the Americans. Insights derived form the experiences of the September 21st Earthquake have been combined with those obtained form the findings to develop a model for cross-cultural marketing strategies targeted at the Japanese and US markets after a tourism crisis. It serves as a reference for tourism destinations hoping to improve marketing strategies.

以文找文

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