本研究之主要目的是在探討2005年高雄國際花卉展遊客之獲得資訊來源分析。 以參觀2005年高雄國際花卉展之274位遊客為研究對象，採問卷調查方式暸解遊客獲得花卉展資訊管道之來源情況，經統計分析結果發現：（一）遊客在獲得資訊來源之前三名為電視媒體、口耳相傳、廣告看板與廣播等媒體資訊來源。（二）不同年齡之遊客在口耳相傳之資訊來源達到顯著差異。（三）不同職業之遊客在電視媒體資訊來源上達到顯著差異。以上結果可提供未來學術研究與高雄國際花卉展主辦單位作參考。

　　The purpose of the study was to analyze which resources the visitors used to get the information about 2005 international floral exhibition in Kaohsiung. 274visitors in the exhibition were chosen to fill out the questionnaires. After analyzing, the results showed as below: (l) The top three resources visitors got he information were from TV media, people told, commercial boards and broadcast. (2) There was a significant difference in different age who got the information from people told. (3) There was a significant difference in different careers who got the information from TV media. These results can be provided to further research and the sponsors of 2005 international floral exhibition in Kaohsiiung.