本研究以輔仁大學游泳池之消費者為研究對象，主要探討消費者在參與行為與使用滿意度之差異情形。首先分析不同人口統計背景消費者之參與行為；其次將消費者使用滿意度進行因素分析，最後比較參與行為與使用滿意度之差異情形。 本研究採問卷調查法，調查輔仁大學游泳池614位消費者。根據實際調查所得資料，分析得以下結果： 一、消費者使用游泳池之年數與服務人員態度上有顯著差異。 二、消費者最常使用的時段與服務人員態度及泳池設施與便利性間有顯著差異。 三、消費者每週使用頻率與服務人員態度、環境安全與衛生、泳池設施與便利性 及整體形象與訂價間有顯著差異。 四、消費者平均每次停留時間對環境安全與衛生、泳池設施與便利性及整理形象 與訂價間有顯著差異。

The subjects of this study were the customers of Fu-Jen University swimming pool. Main purpose of this study was investigating the differences between customer’s participating behavior and satisfaction. First, the difference of demographic background of customers’ participating behavior was analyzed. Second, the variable analysis of customers’ satisfaction was employed. Finally, the difference of participating behavior and satisfaction was compared. 614 customers were surveyed and data were analyzed by descriptive statistics, one-way ANOVA, and Scheffe’ posterior comparisons. Result were: 1. There was a significant difference between the length of membership and the attitude of pool staff. 2. There was a significant difference between the most used period and the attitued of pool staff. In addition, the facility and the convenience were significantly different. 3. The weekly frequency of visit was significantly different with the attitude of pool staff, environmental safety and sanitation, the facility and convenience, and the whole image and price.