Reading is the soul of education. The development of culture assets decides the competitive strength of a country. In recent years, many countries are trying to develop the cultural creativeness industry. Taiwan should also try to enhance its cultural creativeness industry to strengthen its competitiveness in the world. Among the cultural creativeness industry, it is crucial to develop well librarianship and general reading mood. The libraries should engage self-marketing and self-positioning to attract people to visit libraries to experience the facilities of the libraries. The study based on the viewpoint of experience marketing under the experinece economy time to describe the management issues of library marketing.