期刊論文| 1. | Hviid, M.、Shaffer, G.(1999)。Hassle Costs: The Achilles'。Journal of Economics and Management Strategy，8(4)，489-521。   |
| 2. | Hess, J. D.、Gerstner, E.(1991)。Price-Matching Policies: An Empirical Case。Managerial and Decision Economics，12(4)，305-315。 |
| 3. | Kukar-Kinney, M.、Walters, R. G.(2003)。Consumer Perceptions of Refund Depth and Competitive Scope in Price-Matching Guarantees: Effects on Store Patronage。Journal of Retailing，79(3)，153-160。 |
| 4. | Mobley, M. F.、Bearden, W. O.、Teel, J. E.(1988)。An Investigation of Individual Responses to Tensile Price Claims。Journal of Consumer Research，15(2)，273-279。 |
| 5. | Png, I. P. L.、Hirshleifer, D.(1987)。Price Discrimination through Offers to Match Price。Journal of Business，60(3)，365-383。 |
| 6. | Srivastava, J.、Lurie, N.(2004)。Price-Matching Guarantees as Signals of Low Store Prices: Survey and Experimental Evidence。Journal of Retailing，80(2)，117-128。 |
| 7. | Zhang, Z. J.(1995)。Price-matching Policy and the Principle of Minimum Differentiation。The Journal of Industrial Economics，43(3)，287-299。 |
| 8. | Biswas, A.、Pullig, C.、Yagic, M. I.、Dean, D. H.(2002)。Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image。Journal of Consumer Psychology，12(2)，107-118。 |
| 9. | Sivakumar, K.、Weigand, R. E.(1996)。Price Match Guarantees: Rationale, Implementation, and Consumer Response。Pricing Strategy and Practice，4(4)，4-13。 |
| 10. | Boulding, William、Kirmani, Amna(1993)。A Consumer-side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?。Journal of Consumer Research，20(1)，111-123。 |
| 11. | Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing，62(2)，46-59。 |
| 12. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。 |
| 13. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。 |
| 14. | Arbatskaya, M.(2001)。Can Low-price Guarantees Deter Entry?。International Journal of Industrial Organization，19(9)，1387-1406。 |
| 15. | Arbatskaya, M.、Hvi id, M.、Shaffe, G.(2004)。On the Incidence and Variety of Low-price Guarantees。The Journal of Law & Economics，47(1)，307-332。 |
| 16. | Chen, Y.、Narasimhan, C.、Zhang, Z. J.(2001)。Research Note: Consumer Heterogeneity and Competitive Price-matching Guarantees。Marketing Science，20(3)，300-314。 |
| 17. | Corts, K. S.(1996)。On the Competitive Effects of Price-matching Policies。International Journal of Industrial Organization，15，283-299。 |
| 18. | Jain, S.、Srivastava, J.(2000)。An Experimental and Theoretical Analysis of Price-matching Refund Polices。Journal of Marketing Research，37(3)，351-362。 |
| 19. | Sivakumar, K.、Weigand, R. E.(1997)。Model of Retail Price Match Guarantees。Journal of Business Research，39，241-255。 |
| 20. | Srivastava, J.、Lurie, N. H.(2001)。A Consumer Perspective on Price-matching Refund Polices: Effect on Price Perceptions and Search Behavior。Journal of Consumer Research，28(2)，296-307。 |