Traditionally, museums are the storehouses and showcases for the collection and assembly of human knowledge and civilization. Nowadays, however, facing multiple challenges, museums also serve as the important role in economic development and become inseparable and irreplaceable parts of a “knowledge-based economy.”Under this circumstance, collection digitization is the most popular strategy and has brought many new issues such as content arrangement, digitization techniques, and digital asset marketing. After years of development, the issues of content arrangement and developing digitization techniques have been resolved to a satisfactory level. On the other hand, there are still many difficulties and problems about digital asset marketing. In this essay, the author tries to seek solution through analysis of digitization projects at the National Palace Museum, and hopes to provide an overview of this innovative endeavor to the museum industry.