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題名:以關聯規則來發掘產品最適性之行銷組合
書刊名:產業論壇
作者:陳垂呈
作者(外文):Chen, Chui-cheng
出版日期:2003
卷期:5:3
頁次:頁57-79
主題關鍵詞:資料探勘關聯規則簡單關聯規則加權關聯規則行銷組合Data miningAssociation rulesSimple association rulesWeighted association rulesMarketing mix
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:26
期刊論文
1.Chen, Ming-Syan、Han, Jiawei、Yu, Philip S.(1996)。Data Mining: An Overview from a Database Perspective。IEEE Transactions on Knowledge and Data Engineering,8(6),866-883。  new window
會議論文
1.顏秀珍、邱鼎穎、李御璽(2001)。從大型資料庫中挖掘加權的關聯規則。全國計算機會議。臺北。117-128。  延伸查詢new window
2.Cai, C. H.、Fu, W. C.、Cheng, C. H.、Kwong, W. W.(1998)。Mining Association Rules with Weighted Items。International Database Engineering and Applications Symposium。Cardiff, Wales。68-77。  new window
3.Srikant, Ramakrishnan、Agrawal, Rakesh(1995)。Mining Generalized Association Rules。The 21st International Conference on Very Large Data Bases。Zurich。407-419。  new window
4.Agrawal, R.、Imielinski, T.、Swami, A.(1993)。Mining Association Rules between Sets of Items in Very Large Database。The ACM SIGMOD Conference on Management of Data,207-216。  new window
5.Agrawal, R.、Srikant, R.(1994)。Fast algorithms for mining association rules in large database。The 20th International Conference on Very Large Data Bases。Morgan Kaufmann Publishers Inc.。478-499。  new window
圖書
1.Berry, Michael J. A.、Linoff, Gordon S.(1997)。Data Mining Techniques for Marketing, Sales and Customer Support。John Wiley & Sons, Inc.。  new window
其他
1.陳彥良、凌俊青、許秉瑜(2001)。在包裹式資料庫中挖掘數量關聯規則。  延伸查詢new window
2.Park, J. S. Chen, M. S. and Yu, P. S.(1997)。Using a 1-Iash-llased Method with Transaction Trimming for Mining Association Rules。  new window
3.Srikant R. and Agrawal, R.(1996)。Mining Quantitative Association Rules in Large Relational Tables。  new window
4.P. S. M. Tsai and C. M. Chen(2001)。Mining Quantitative Association Rules in a Large Database of Sales Transactions。  new window
 
 
 
 
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