期刊論文1. | Gerstner, Eitan、Hess, James D.(1995)。Pull Promotions and Channel Coordination。Marketing Science,14(1),43-60。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Chen, Yuxin、Narasimhan, Chakravarthi、Zhang, Z. John(2001)。Individual Marketing with Imperfect Targetability。Marketing Science,20(1),23-41。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Rossi, P. E.、McCulloch, R. E.、Allenby, G. M.(1996)。The value of purchase history data in target marketing。Marketing Science,15(4),321-340。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Villas-Boas, J. Miguel(1998)。Product Line Design for a Distribution Channel。Marketing Science,17(2),156-169。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Shaffer, G.、Zhang, Z. J.(2002)。Competitive One-to-One Promotions。Management Science,48(9),1143-1160。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Kim, Kilsun、Chhajed, Dilip(2002)。Product design with multiple quality-type attributes。Management Science,48(11),1502-1511。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Mussa, M.、Rosen, S.(1978)。Monopoly and Product Quality。Journal of Economic Theory,18(2),301-317。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Narasimhan, C.(1988)。Competitive Promotion Strategies。The Journal of Business,61(4),427-449。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Besanko, David、Dubé, Jean-Pierre、Gupta, Sachin(2003)。Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data。Management Science,49(9),1122-1138。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Gerstner, Eitan、Hess, James D.(1991)。A Theory of Channel Price Promotions。Journal American Economic Review,80(4),872-886。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Moorthy, K. Sridhar、Png, I. P. L.(1992)。Market Segmentation Cannibalization and Timing of Product Introductions。Management Science,38(3),81-94。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | Preyas Desai(2001)。Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design。Marketing Science,20(3),265-283。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Zhang, Z. John、Shaffer, Greg(1995)。Competitive Coupon Targeting。Marketing Science,14(4),395-416。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |