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題名:個別化行銷下的最適折價券與產品線設計
書刊名:管理學報
作者:周善瑜 引用關係陳其美 引用關係戴翊亘
作者(外文):Chou, Shan-yuChen, Chyi-meiDai, Yi-hsuan
出版日期:2006
卷期:23:6
頁次:頁691-709
主題關鍵詞:個別化行銷產品線設計差別取價折價券Individual marketingProduct line designPrice discriminationCoupon
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:20
期刊論文
1.Gerstner, Eitan、Hess, James D.(1995)。Pull Promotions and Channel Coordination。Marketing Science,14(1),43-60。  new window
2.Chen, Yuxin、Narasimhan, Chakravarthi、Zhang, Z. John(2001)。Individual Marketing with Imperfect Targetability。Marketing Science,20(1),23-41。  new window
3.Rossi, P. E.、McCulloch, R. E.、Allenby, G. M.(1996)。The value of purchase history data in target marketing。Marketing Science,15(4),321-340。  new window
4.Villas-Boas, J. Miguel(1998)。Product Line Design for a Distribution Channel。Marketing Science,17(2),156-169。  new window
5.Shaffer, G.、Zhang, Z. J.(2002)。Competitive One-to-One Promotions。Management Science,48(9),1143-1160。  new window
6.Kim, Kilsun、Chhajed, Dilip(2002)。Product design with multiple quality-type attributes。Management Science,48(11),1502-1511。  new window
7.Mussa, M.、Rosen, S.(1978)。Monopoly and Product Quality。Journal of Economic Theory,18(2),301-317。  new window
8.Narasimhan, C.(1988)。Competitive Promotion Strategies。The Journal of Business,61(4),427-449。  new window
9.Besanko, David、Dubé, Jean-Pierre、Gupta, Sachin(2003)。Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data。Management Science,49(9),1122-1138。  new window
10.Gerstner, Eitan、Hess, James D.(1991)。A Theory of Channel Price Promotions。Journal American Economic Review,80(4),872-886。  new window
11.Moorthy, K. Sridhar、Png, I. P. L.(1992)。Market Segmentation Cannibalization and Timing of Product Introductions。Management Science,38(3),81-94。  new window
12.Preyas Desai(2001)。Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design。Marketing Science,20(3),265-283。  new window
13.Zhang, Z. John、Shaffer, Greg(1995)。Competitive Coupon Targeting。Marketing Science,14(4),395-416。  new window
圖書
1.Tirole, Jean(1988)。The theory of industrial organization。MIT Press。  new window
其他
1.林欣宜(2003)。The Optimal Product Line Design under Individual Marketing, unpublished manuscript, Graduate Institute of Business Administration,0。  new window
 
 
 
 
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