街頭塗鴉藝術是社會的獨特現象也是現今的流行文化。臺灣的塗鴉族人口，就像地底伏流般流竄於各城市中，此藝術常成為人們關注的焦點，它是一種與眾不同的另類文化風氣，而這股次文化藝術正迅速蔓延於世界各地，藉此也帶動青少年流行文化的新氣息。本研究主要在探討街頭塗鴉藝術之視覺化流行商品的價值，希冀以文化藝術轉化於流行商品中，且分析當前此類流行商品所給予的社會價值及消費需求，亦即對於流行商品的開發與品牌行銷的推動能有深入剖析。本研究分三部份來探尋：第一，街頭塗鴉藝術之崛起與其社會價值之分析；第二，街頭塗鴉藝術的造型形式與圖像呈現風格之歸納探討；第三，詮釋街頭塗鴉藝術視覺化流行商品的價值，建構可能的銷售模式，及如何運用創意帶動文化產業之契機。本研究發現，隨著時代與環境的演進，改變了現今街頭塗鴉藝術的風格與發展，同時藉由街頭塗鴉藝術的潮流可帶動臺灣文化產業之消費行為。換言之，如何讓街頭塗鴉藝術的文化意涵與文化認同產生無遠弗屆的文化流行議題，都是本研究分析與詮釋的重點。

Street graffiti is a distinct phenomenon in society as well as a contemporary popular culture. Those in the Taiwanese graffiti society populates around the cities like the underground stream. A distinct and alternative culture, such an art is often in the limelight and this sub-cultural art is rapidly sprouting up around the world, bringing new air of popular culture to the juvenile. This study primarily discusses the value of visualized popular street-graffiti products, hoping to turn cultural art into commercial products. The social value and need of such popular products are also analyzed. In other words, the development of popular products and the push of brand marketing are explored deeply. This study is divided into three parts: (1) the beginning of street graffiti and the analysis of its social value, (2) the discussion of the form of street graffiti and the style of graph presentation, and (3) the interpretation of the value of visualized popular street-graffiti products, the construction of possible marketing modes, and how to use creativity to drive the culture industry. This study discovers that the style and development of the present street-graffiti have been changed with time and environment. At the same time, the trend of street-graffiti can drive the consuming behavior of Taiwanese cultural industry. In other words, how to generate the far-reaching issues of cultural popularity from the cultural implication and recognition of street graffiti is the key point of the analysis and interpretation of this study.