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來源文獻資料
外文摘要
引文資料
題名:
Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance
書刊名:
International Journal of Business and Economics
作者:
Andras, Trina Larsen
/
Srinivasan, Srini S.
出版日期:
2003
卷期:
2:2
頁次:
頁167-176
主題關鍵詞:
Marketing expenditures
;
R&D expenditures
;
Firm's performance
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
3
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
3
共同引用:0
點閱:19
To compete successfully in the market place, organizations optimally utilize their inputs and benchmark their key inputs and outputs against other successful firms. Two of the key inputs that organizations should effectively manage are marketing expenses and R&D expenses. In this research, we investigate a) if these two inputs systematically vary across consumer product and manufacturing product organizations, and b) if these two factors have an impact on firm’s performance. We find that consumer product organizations have higher advertising intensity than manufacturing product organizations. However, manufacturing product organizations have higher R&D intensity than consumer product organizations. Findings of this research also reveal that advertising intensity and R&D intensity are positively related to firm profit margins.
以文找文
期刊論文
1.
Pearl, J.(2001)。Intangible Investment, Tangible Results。Sloan Management Review,43(3),13-14。
2.
Mansfield, E.(1981)。Composition of R&D Expenditures Relationship to Size of Firm, Concentration, and Innovative Output。Review of Economics and Statistics,63(4),610-615。
3.
Jacobson, R. D.(1990)。Unobservable Effects and Business Performance。Marketing Science,9(1),74-85。
4.
Balasubramanian, S. K.、Kumar, V.(1990)。Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Manufacturing, and Service Markets。Journal of Marketing,54,57-68。
5.
Callahan, F. X.(1982)。Advertising and Profits 1969-78。Journal of Advertising Research,22(2),17-22。
6.
Fattah, H. M.(2001)。The Pursuit of Profits。MC Technology Marketing Intelligence,21,28。
7.
Grindem, C.(2001)。A Way to Solve Advertising ROI。Advertising Age,72(3),26。
8.
Herbig, P.、Milewics, J.、Golden, J. E.(1994)。Differences in Forecasting Behavior between Manufacturing Product Firms and Consumer Product Firms。Journal of Business and Manufacturing Marketing,9(1),60-69。
9.
Johnston, W. J.(1994)。The Importance of Advertising and the Relative Lack of Research。Journal of Business and Manufacturing Marketing,9(2),3-4。
10.
Zinkhan, G. M.、Cheng, C. S. A.(1992)。Marketing Communication Intensity across Industries。Decision Sciences,23(3),758-769。
11.
Xueming, L.、Donthu, N.(2001)。Benchmarking Advertising Efficiency。Journal of Advertising Research,41(6),7-18。
12.
Farris, Paule W.、Buzzell, Robert D.(1979)。Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses。Journal of Marketing,43,112-122。
13.
Graham, R. C. Jr.、Frankenberger, K. D.(2000)。The Contribution of Changes in Advertising Expenditures to Earnings and Market Values。Journal of Business Research,50(2),149-155。
14.
Kotabe, M.(1990)。The relationship between offshore sourcing and innovativeness of us multinational firms: An empirical investigation。Journal of International Business Studies,21(4),623-638。
15.
Collis, David J.、Montgomery, Cynthia A.(19950700)。Competing on Resources: Strategy in the 1990s。Harvard Business Review,73(4),118-128。
16.
Srivastava, Rajendra Kumar、Fahey, Liam、Christensen, H. Kurt(2001)。The resource-based view and marketing: The role of market-based assets in gaining competitive advantage。Journal of Management,27(6),777-802。
17.
Grant, Robert M.(1991)。The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation。California Management Review,33(3),114-135。
18.
Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management,17(1),99-120。
圖書
1.
Porter, M. E.(1992)。Capital Choices: Changing the Way America Invests in Industry。Boston, MA:Council on competitiveness。
2.
Jacobs, M.(1991)。Short-term America: The causes and cures of our business myopia。Boston, Massachusetts:Harvard Business School Press。
3.
Hunt, S. D.(2000)。A General theory of competition: Resources, competence, productivity, economic growth。London:Sage Publications。
4.
Kerin, R. A.、Mahajan, V.、Varadarajan, P. R.(1990)。Contemporary perspectives on strategic market planning。Needham Heights, MA:Allyn and Bacon。
其他
1.
Drucker, P.(19860930)。A crisis of capitalism。
圖書論文
1.
Hufbauer, G. C.(1970)。The Impact of National Characteristics and Technology on the Commodity Composition of Trade in Manufactured Goods。The Technology Factor in International Trade。New York:Columbia University Press。
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