鑒於知識經濟時代的來臨，創造力的培養已是現今教育體系亟欲達成之目標，將創造力教育融入各科領域教學有其需要，尤對商學院的學生而言，創造力之培育更是不可或缺。故此，本文旨在探討創意英語教學對學生創造思考能力及創造性人格的影響。研究方法以實驗教學爲主，並以問卷、深入訪談、觀察記錄、錄音及錄影等輔助資料收集。研究結果顯示創意英語教學能增進學習者之創造思考能力，包含敏覺力、流暢力、變通力、獨創力、精進力等；及創造性人格，包含勇氣、容忍度、耐力、想像力等。創意英語教學意涵及後續研究建議並於文末一併提出。

Due to knowledge-based economy, creativity has become one of primary teaching goals at all levels of education in Taiwan; in particular, it has become a critical training for all business majors. Thus, this study aimed at exploring business majors' improvements on creativity in terms of creative thinking and creative personality after implementing creative English teaching. Research methods included experimental teaching, questionnaires of self-perceived gains, oral interviews, audio-taping and videotaping. Findings indicate that the creative English teaching is beneficial to foster business majors’ creativity, including creative thinking abilities such as sensitivity, originality, flexibility, fluency, elaboration, etc., and creative personalities such as courage, tolerance, endurance, imagination, etc. More details of pedagogical implications and recommendations for future research are discussed and proposed in the paper as well.