加盟連鎖系統忠誠導向之研究--溝通觀點__臺灣人文及社會科學引文索引資料庫

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題名：	加盟連鎖系統忠誠導向之研究--溝通觀點
書刊名：	人文暨社會科學期刊
作者：	周世偉／黃慧玲／李冠穎／許英傑
作者(外文)：	Chou, Shin-wei／Huang, Hui-ling／Lee, Kuan-yin／Hsu, Yin-chiech
出版日期：	2007
卷期：	3:2
頁次：	頁19-26
主題關鍵詞：	合作性溝通；信任；情感性承諾；推薦；續約；Collaborative communication；Trust；Affective commitment；Recommendations；Contract extensions
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:0 點閱:22

期刊論文
1.	Falbe, C. M.、Welsh, D. H. B.(1998)。NAFTA and franchising: A comparison of franchisor perceptions of characteristics associated with franchisee success and failure in Canada, Mexico and United States。Journal of Business Venturing，13(2)，151-171。
2.	Jambulingam, T.、Nevin, J.(1999)。Influence of Franchisee Selection Criteria on Outcomes Desired by the Franchiser。Journal of Business Venturing，14(4)，363-395。
3.	Withane, S.(1991)。Franchising and Franchisee Behavior: An Examination of Opinions, Personal Characteristics, and Motives of Canadian Franchisee Entrepreneurs。Journal of Business Management，29(1)，22-29。
4.	Simpson, J. T.、Mayo, D. T.(1997)。Relationship Management: A Call for Fewer Influence Attempts?。Journal of Business Research，39(3)，209-218。
5.	Kumar, N.(1996)。The power of trust in manufacfurer-retailer relationships。Harvard Business Review，74(6)，92-106。
6.	Chiou, Jyh-Shen、Hsieh, Chia-Hung、Yang, Ching-Hsien(2004)。The effect of Franchisors' Communication, Service Assistance, and Competitive advantage on Franchisees' Intentions to Remain in the Franchise System。Journal of Small Business Management，42(1)，19-36。
7.	Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing，63(2)，70-87。
8.	Mohr, J. J.、Nevin, J. R.(1990)。Communication strategies in marketing channels: a theoretical perspective。Journal of Marketing，54(4)，36-51。
9.	Nevin, J. R.、Jap, S. D.(1995)。Relationship Marketing and Distribution Channels: Exploring Fundamental Issues。Journal of The Academy of Marketing Science，23(4)，327-334。
10.	Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing，51(2)，11-27。
11.	Hennig-Thurau, Thorsten、Klee, Alexander(1997)。The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development。Psychology & Marketing，14(8)，737-764。
12.	Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing，66(1)，15-37。
13.	Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。
14.	Duncan, Tom、Moriarty, Sandra E.(1998)。A Communication-Based Marketing Model for Managing Relationships。Journal of Marketing，62(2)，1-13。
15.	Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。
16.	Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing，54(1)，42-58。
17.	Selnes, Fred(1998)。Antecedents and Consequences of Trust and Satisfaction in Buyer-Seller Relationships。European Journal of Marketing，32(3/4)，305-322。
18.	Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。
19.	Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。
20.	Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。
21.	Anderson, Eugene W.(1998)。Customer satisfaction and Word-of-Mouth。Journal of Service Research，1(1)，5-17。
22.	Allen, Natalie J.、Meyer, John P.(1990)。The Measurement and Antecedents of Affective Commitment and Normative Commitment to the Organization。Journal of Occupational and Organizational Psychology，63(1)，1-18。
23.	Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。

圖書
1.	Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。

其他
1.	Baucus, A. D., Baucus, S. M., & Human, E. S.(1996)。Consensus in franchise organizations: a cooperative arrangement among entrepreneurs。
2.	Brown, R. J., & Dev, C.(1997)。The franchisor-- franchisee relationship。
3.	Griffith, A. D.(2002)。The role of communication competencies in international business relationship development。
4.	Kane, R. J.(2001)。Communication: The road to solid franchisee relationship。
5.	Mohr, J. J., Fisher, J. R., & Nevin, R. J.(1996)。Collaborative Communicating in inter-firm relationships: Moderating effects of integration and control。
6.	Mohr, J. J., Fisher, J. R., & Nevin, R. J.(1999)。Communicating for better channel relationships。
7.	Morrison, A. K.(1997)。How franchise job satisfaction and personality affect performance, organizational commitment, franchisor relations, and intention to remain。
8.	Poe, R.(1991)。Self-reliance: Sacrifice and persistence lead to franchise success。
9.	Stephen, J. K.(2004)。Measuring attitudinal business to business channels。

圖書論文
1.	Carmines, E. G.、McIver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structure。Social Measurement: Current Issues。Sage。
2.	Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。

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