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題名:加盟連鎖系統忠誠導向之研究--溝通觀點
書刊名:人文暨社會科學期刊
作者:周世偉黃慧玲李冠穎許英傑 引用關係
作者(外文):Chou, Shin-weiHuang, Hui-lingLee, Kuan-yinHsu, Yin-chiech
出版日期:2007
卷期:3:2
頁次:頁19-26
主題關鍵詞:合作性溝通信任情感性承諾推薦續約Collaborative communicationTrustAffective commitmentRecommendationsContract extensions
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:21
期刊論文
1.Falbe, C. M.、Welsh, D. H. B.(1998)。NAFTA and franchising: A comparison of franchisor perceptions of characteristics associated with franchisee success and failure in Canada, Mexico and United States。Journal of Business Venturing,13(2),151-171。  new window
2.Jambulingam, T.、Nevin, J.(1999)。Influence of Franchisee Selection Criteria on Outcomes Desired by the Franchiser。Journal of Business Venturing,14(4),363-395。  new window
3.Withane, S.(1991)。Franchising and Franchisee Behavior: An Examination of Opinions, Personal Characteristics, and Motives of Canadian Franchisee Entrepreneurs。Journal of Business Management,29(1),22-29。  new window
4.Simpson, J. T.、Mayo, D. T.(1997)。Relationship Management: A Call for Fewer Influence Attempts?。Journal of Business Research,39(3),209-218。  new window
5.Kumar, N.(1996)。The power of trust in manufacfurer-retailer relationships。Harvard Business Review,74(6),92-106。  new window
6.Chiou, Jyh-Shen、Hsieh, Chia-Hung、Yang, Ching-Hsien(2004)。The effect of Franchisors' Communication, Service Assistance, and Competitive advantage on Franchisees' Intentions to Remain in the Franchise System。Journal of Small Business Management,42(1),19-36。  new window
7.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
8.Mohr, J. J.、Nevin, J. R.(1990)。Communication strategies in marketing channels: a theoretical perspective。Journal of Marketing,54(4),36-51。  new window
9.Nevin, J. R.、Jap, S. D.(1995)。Relationship Marketing and Distribution Channels: Exploring Fundamental Issues。Journal of The Academy of Marketing Science,23(4),327-334。  new window
10.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
11.Hennig-Thurau, Thorsten、Klee, Alexander(1997)。The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development。Psychology & Marketing,14(8),737-764。  new window
12.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing,66(1),15-37。  new window
13.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
14.Duncan, Tom、Moriarty, Sandra E.(1998)。A Communication-Based Marketing Model for Managing Relationships。Journal of Marketing,62(2),1-13。  new window
15.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
16.Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing,54(1),42-58。  new window
17.Selnes, Fred(1998)。Antecedents and Consequences of Trust and Satisfaction in Buyer-Seller Relationships。European Journal of Marketing,32(3/4),305-322。  new window
18.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
19.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
20.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal,6(1),1-55。  new window
21.Anderson, Eugene W.(1998)。Customer satisfaction and Word-of-Mouth。Journal of Service Research,1(1),5-17。  new window
22.Allen, Natalie J.、Meyer, John P.(1990)。The Measurement and Antecedents of Affective Commitment and Normative Commitment to the Organization。Journal of Occupational and Organizational Psychology,63(1),1-18。  new window
23.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
圖書
1.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.Baucus, A. D., Baucus, S. M., & Human, E. S.(1996)。Consensus in franchise organizations: a cooperative arrangement among entrepreneurs。  new window
2.Brown, R. J., & Dev, C.(1997)。The franchisor-- franchisee relationship。  new window
3.Griffith, A. D.(2002)。The role of communication competencies in international business relationship development。  new window
4.Kane, R. J.(2001)。Communication: The road to solid franchisee relationship。  new window
5.Mohr, J. J., Fisher, J. R., & Nevin, R. J.(1996)。Collaborative Communicating in inter-firm relationships: Moderating effects of integration and control。  new window
6.Mohr, J. J., Fisher, J. R., & Nevin, R. J.(1999)。Communicating for better channel relationships。  new window
7.Morrison, A. K.(1997)。How franchise job satisfaction and personality affect performance, organizational commitment, franchisor relations, and intention to remain。  new window
8.Poe, R.(1991)。Self-reliance: Sacrifice and persistence lead to franchise success。  new window
9.Stephen, J. K.(2004)。Measuring attitudinal business to business channels。  new window
圖書論文
1.Carmines, E. G.、McIver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structure。Social Measurement: Current Issues。Sage。  new window
2.Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。  new window
 
 
 
 
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