| 期刊論文1. | Blattberg, R. C.、Wisniewski, K. J.(1989)。Price-Induced Patterns of Competition。Marketing Science,8(4),291-309。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Allenby, M. G.、Rossi, P. E.(1991)。Quality Perceptions and Asymmetric Switching between Brands。Marketing Science,10(3),185-204。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Bayus, B. L.、Putsis, W. P. Jr.(1999)。Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes。Marketing Science,18(2),137-153。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Blattberg, R. C.、Buesing, T.、Peacoch, P. S.(1978)。Identifying the Idea Prone Segment。Journal of Marketing Research,15,369-367。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Cotterill, R. W.(1999)。Forum--High Cereal Prices and The Prospects For Relief By Expansion Of Private Label and Antitrust Enforcement。Agribusiness,15,229-247。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Cotterill, R. W.、Putsis, W. P. Jr.(1999)。Share, Price and Category Expenditure - Geographic Market Effects and Private Labels。Managerial and Decision Economics,20,175-187。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Dick, A.、Jain, A.、Richardson, P.(1996)。The Influence of Store Aesthetics On Evaluation of Private-Label Brands。Journal of Product & Brand Management,5,19-28。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Frank, R. E.、Boyd, H. W. Jr.(1965)。Marketing Research in The Emerging Economies。The International Executive,7,9-11。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Prendergast, G. P.、Marr, N. E.(1997)。Generic Products: Who Buys Them and How Do They Perform Relative To Each Other?。European Journal of Marketing,31(2),94-109。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Putsis, W. P. Jr.(1997)。An Empirical Study of the Effect of Brand Proliferation on Private Label-national Brand Pricing Behavior。Review of Industrial Organization,12(3),355-371。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Quelch, J. A.、Harding, D.(1996)。Brands Versus Private Labels: Fighting to Win。Harvard Business Review,74,99-109。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Wilkes, R. E.、Valencia, H.(1985)。A Note On Generic Purchaser Generalizations and Subcultural Variations。Journal of Marketing,49,114-121。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Webster, F. E. Jr(2000)。Understanding the Relationships Among Brands, Consumer, and Resellers。Journal of the Academy of Marketing Science,28,17-23。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Hoch, S. J.、Banerji, S.(1993)。When do private labels succeed?。Sloan Management Review,34(4),57-67。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Grover, Rajiv、Srinivasan, V.(1992)。Evaluating the multiple effects of retail promotions on brand loyal and brand switching segments。Journal of Marketing Research,29(1),76-89。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Deneckere, Raymond、Davidson, Carl(1985)。Incentives to Form Coalitions with Bertrand Competition。The Rand Journal of Economics,16(4),473-486。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Cotterill, Ronald W.、Putsis, William P. Jr.、Dhar, Ravi(2000)。Assessing the Competitive Interaction between Private Labels and National Brands。Journal of Business,73(1),109-137。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Raghubir, Priya、Corfman, Kim(1999)。When Do Price Promotions Affect Pretrial Brand Evaluations?。Journal of Marketing Research,36(2),211-222。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Dhar, S. K.、Hoch, S. J.(1997)。Why Store Brand Penetration Varies by Retailer。Marketing Science,16(3),208-227。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 研究報告1. | 行政院主計處。政府統計。 延伸查詢![new window](/gs32/images/newin.png) | 圖書1. | Deaton, A. S.、Muellbauer, J.(1980)。Economic and Consumer Behavior。Cambridge, England:Cambridge University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Weiss, L. W.(1989)。Concentration and Price。MIT Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 楊亦農(2005)。時間序列分析:經濟與財務上之應用。雙葉書廊有限公司。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |