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題名:零售商自有品牌市場佔有率影響因素之實證研究--POS資料分析
書刊名:亞太經濟管理評論
作者:許英傑 引用關係黃慧玲陳初真
出版日期:2007
卷期:10:2
頁次:頁23-45
主題關鍵詞:自有品牌全國品牌市場佔有率Private brandNational brandMarket share
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:38
期刊論文
1.Blattberg, R. C.、Wisniewski, K. J.(1989)。Price-Induced Patterns of Competition。Marketing Science,8(4),291-309。  new window
2.Allenby, M. G.、Rossi, P. E.(1991)。Quality Perceptions and Asymmetric Switching between Brands。Marketing Science,10(3),185-204。  new window
3.Bayus, B. L.、Putsis, W. P. Jr.(1999)。Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes。Marketing Science,18(2),137-153。  new window
4.Blattberg, R. C.、Buesing, T.、Peacoch, P. S.(1978)。Identifying the Idea Prone Segment。Journal of Marketing Research,15,369-367。  new window
5.Cotterill, R. W.(1999)。Forum--High Cereal Prices and The Prospects For Relief By Expansion Of Private Label and Antitrust Enforcement。Agribusiness,15,229-247。  new window
6.Cotterill, R. W.、Putsis, W. P. Jr.(1999)。Share, Price and Category Expenditure - Geographic Market Effects and Private Labels。Managerial and Decision Economics,20,175-187。  new window
7.Dick, A.、Jain, A.、Richardson, P.(1996)。The Influence of Store Aesthetics On Evaluation of Private-Label Brands。Journal of Product & Brand Management,5,19-28。  new window
8.Frank, R. E.、Boyd, H. W. Jr.(1965)。Marketing Research in The Emerging Economies。The International Executive,7,9-11。  new window
9.Prendergast, G. P.、Marr, N. E.(1997)。Generic Products: Who Buys Them and How Do They Perform Relative To Each Other?。European Journal of Marketing,31(2),94-109。  new window
10.Putsis, W. P. Jr.(1997)。An Empirical Study of the Effect of Brand Proliferation on Private Label-national Brand Pricing Behavior。Review of Industrial Organization,12(3),355-371。  new window
11.Quelch, J. A.、Harding, D.(1996)。Brands Versus Private Labels: Fighting to Win。Harvard Business Review,74,99-109。  new window
12.Wilkes, R. E.、Valencia, H.(1985)。A Note On Generic Purchaser Generalizations and Subcultural Variations。Journal of Marketing,49,114-121。  new window
13.Webster, F. E. Jr(2000)。Understanding the Relationships Among Brands, Consumer, and Resellers。Journal of the Academy of Marketing Science,28,17-23。  new window
14.Hoch, S. J.、Banerji, S.(1993)。When do private labels succeed?。Sloan Management Review,34(4),57-67。  new window
15.Grover, Rajiv、Srinivasan, V.(1992)。Evaluating the multiple effects of retail promotions on brand loyal and brand switching segments。Journal of Marketing Research,29(1),76-89。  new window
16.Deneckere, Raymond、Davidson, Carl(1985)。Incentives to Form Coalitions with Bertrand Competition。The Rand Journal of Economics,16(4),473-486。  new window
17.Cotterill, Ronald W.、Putsis, William P. Jr.、Dhar, Ravi(2000)。Assessing the Competitive Interaction between Private Labels and National Brands。Journal of Business,73(1),109-137。  new window
18.Raghubir, Priya、Corfman, Kim(1999)。When Do Price Promotions Affect Pretrial Brand Evaluations?。Journal of Marketing Research,36(2),211-222。  new window
19.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
20.Dhar, S. K.、Hoch, S. J.(1997)。Why Store Brand Penetration Varies by Retailer。Marketing Science,16(3),208-227。  new window
研究報告
1.行政院主計處。政府統計。  延伸查詢new window
圖書
1.Deaton, A. S.、Muellbauer, J.(1980)。Economic and Consumer Behavior。Cambridge, England:Cambridge University Press。  new window
2.Weiss, L. W.(1989)。Concentration and Price。MIT Press。  new window
3.楊亦農(2005)。時間序列分析:經濟與財務上之應用。雙葉書廊有限公司。  延伸查詢new window
4.Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。  new window
 
 
 
 
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