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題名：滿意度、品牌信任、品牌忠誠度之關聯性研究--以信用卡產業為例
書刊名：中華管理學報
作者：廖啟順
作者(外文)：Liao, Chi-shun
出版日期：2007
卷期：8:2
頁次：頁23-39
主題關鍵詞：品牌信任；品牌忠誠度；滿意度；服務；Brand trust；Brand loyalty；Satisfaction；Service
原始連結：連回原系統網址new window
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  • 點閱點閱:41
期刊論文
1.Carpenter, Jason M.、Fairhurst, Ann(2005)。Consumer Shopping Value, Satisfaction, and Loyalty for Retail Apparel Brands。Journal of Fashion Marketing and Management，9(3)，256-269。  new window
2.Ehrenberg, A. S. C.、Goodhardt, Gerald J.、Barwise, T. Patrick(1990)。Double Jeopardy Revisited。Journal of Marketing，54(3)，82-91。  new window
3.Uncles, Mark、Ehrenberg, Andrea、Hammond, Kathy(1995)。Patterns of Buyer Behavior: Regularities, Models, and Extensions。Marketing Science，14(3)，71-79。  new window
4.Suh, Jung-Chae、Yi, Youjae(2006)。When brand attitudes affect the customer satisfaction-loyalty relation: The moderating role of product involvement。Journal of Consumer Psychology，16(2)，145-155。  new window
5.Allard, S.、Trott, Kathryn(1996)。Card technology ; growth: A marriage made in credit heaven。Credit World，84(6)，10-12。  new window
6.Card News(2000)。Consumers basically satisfied with primary credit card accounts。Card News，15(18)，1。  new window
7.Dick, Alan S.、Basu, Kunal(1994)。Customer loyalty: Towards an integrated conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
8.Goyal, A.(2004)。Role of supplementary services in the purchase of credit card services in india。Asia Pacific Journal of Marketing and Logistics，16(4)，36-51。  new window
9.Ha, C.(1998)。The theory of reasoned action applied to brand loyalty。Journal of Product and Brand Management，7(1)，51-61。  new window
10.Ha, H. Y.(2004)。Factors influencing consumer perception on brand trust on the online。Journal of Product and Brand Management，13(5)，329-342。  new window
11.Kaynak, E.、Harcar T.(2001)。Consumers' attitudes and intentions towards credit card usage in an advanced developing country。Journal of Financial Services Marketing，6(1)，24-39。  new window
12.Reynolds, T. J.、Gutman, J.(1984)。Advertisting is image management。Journal of Advertising Research，24(1)，27-38。  new window
13.Delgado-Ballester, Elena、Munuera-Alemán, José Luis(2005)。Does brand trust matter to brand equity?。Journal of Product & Brand Management，14(3)，187-196。  new window
14.Taylor, Steven A.、Hunter, Gary L.(2003)。An Exploratory Investigation into the Antecedents of Satisfaction, Brand Attitude, and Loyalty Within the (B2B) eCRM Industry。Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior，16，19-35。  new window
15.Yim, C. K.、Kanan, P. K.(1999)。Consumer Behavioral Loyalty: A Segmentation Model and Analysis。Journal of Business Researh，44(2)，75-92。  new window
16.Gronroos, C.(1978)。A Service-Oriented Approach to Marketing of Services。European Journal of Marketing，12(8)，588-601。  new window
17.Bennett, R. R.、Härtel, C. E. J.、McColl-Kennedy, J. R.(2005)。Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R。Industrial Marketing Management，34(1)，97-107。  new window
18.Griffin, J.(1996)。The Internet's expanding role in building customer loyalty。Direct Marketing，59(7)，50-53。  new window
19.Mittal, B.、Walfried, M. L.(1998)。Why do customers switch? The dynamics of satisfaction versus loyalty。Journal of Services Marketing，12(3)，177-194。  new window
20.Lau, G. T.、Lee, S. H.(1999)。Consumers trust in a brand and the link to brand loyalty。Journal of Market Focused Management，4(4)，341-370。  new window
21.Baldinger, A. L.、Rubinson, J.(1996)。Brand loyalty: the link between attitude and behavior。Journal of Advertising Research，36(6)，22-34。  new window
22.Moskowitz, H.、Cohen, D.、Krieger, B.、Rabino, S.(2001)。Interest and reaction time analysis of credit card offers: Managerial implications of high level research procedures。Journal of Financial Services Marketing，6(2)，172-189。  new window
23.Sheth, Jagdish N.(1968)。A factor analytical model of brand loyalty。Journal of Marketing Research，5(4)，395-405。  new window
24.Gounaris, S.、Stathakopoulos, V.(2004)。Antecedents and consequences of brand loyalty: An empirical study。Journal of Brand Management，11(4)，283-306。  new window
25.Bennett, R.、Rundle-Thiele, Sharyn(2002)。A comparison of attitudinal loyalty measurement approaches。Journal of Brand Management，9(3)，193-209。  new window
26.Lassar, Walfried、Mittal, Banwari、Sharma, Arun(1995)。Measuring customer-based brand equity。Journal of Consumer Marketing，12(4)，11-19。  new window
27.Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review，78(4)，105-113。  new window
28.Johnson, M. D.、Gustafsson, A.、Andreassen, T. W.、Lervik, L.、Cha, J.(2001)。The evolution and future of national customer satisfaction index models。Journal of Economic Psychology，22(2)，217-245。  new window
29.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。  new window
30.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing，66(1)，15-37。  new window
31.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
32.Chaudhuri, Arjun(1999)。Does Brand Loyalty Mediate Brand Equity Outcomes?。Journal of Marketing Theory and Practice，7(2)，136-146。  new window
33.Bearden, William O.、Lichtenstein, Donald R.、Teel, Jesse E.(1984)。Comparison price, coupon, and brand effects on consumer reactions to retail newspaper advertisements。Journal of Retailing，60(2)，11-34。  new window
34.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgements。Journal of the Academy of Marketing Science，28(1)，150-168。  new window
35.Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review，68(5)，105-111。  new window
36.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing，63(4_suppl 1)，33-44。  new window
37.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。  new window
38.Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing，54(2)，69-82。  new window
39.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
40.Goodman, J.(1989)。The Nature of Customer Satisfaction。Quality Progress，22(2)，37-40。  new window
41.Ha, Hong-Youl、Perks, Helen(2005)。Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust。Journal of Consumer Behaviour: An International Research Review，4(6)，438-452。  new window
42.Olsen, L. L.、Johnson, M. D.(2003)。Service Equity, Satisfaction, and Loyalty: From Transaction-Specific to Cumulative Evaluation。Journal of Service Research，5(3)，184-195。  new window
圖書
1.Griffin, J.(1995)。Customer Loyalty : How to Earn It. How to Keep It。Simon and Schuster Inc.。  new window
2.Goncalves, K. P.(1998)。Services marketing: A strategic approach。New Jersey：Prentice-Hall。  new window
3.Fukuyama, F.(1995)。Trust: Social virtues and the creation of prosperity。NY：Free Press。  new window
4.Lovelock, Christopher H.(1991)。Services Marketing。Upper Saddle River, New Jersey：Prentice-Hall。  new window
5.Buell, Victor P.(1984)。Marketing management: a strategic planning approach。New York：McGraw-Hill。  new window
6.Normann, Richard(1984)。Service Management: Strategy and Leadership in Service Businesses。John Wiley and Sons。  new window
7.Kotler, P.、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(1999)。Marketing management。Singapore：Prentice-Hall (Singapore) Pte Ltd.。  new window
8.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
9.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
其他
1.Miller-Williams(2002)。Customer satisfaction and loyalty 2002，http://www.millwili.com。  new window
2.Mackintosh, J.(20010628)。Mobile phone plan may hasten cashless society banking technology second chip will act as credit card。  new window
圖書論文
1.Sheth, J. N.、Parvitiyar, A.(2000)。Toward a theory of business alliance formation。Handbook of Relationship Marketing。London：Sage Publications, Inc。  new window
 
 
 
 
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