People in the business of coffee shop should be familiar with certain operation practices in relation to business revenue, operation goals, and duration for capital return. Three models are constructed to analyze and account for these practices. In the ABC measurement model, a standardized statistical sheet is used to collect documents of investment gains and other relevant materials in order to form business revenue. In the breakeven measurement model, the relationship among investment capital, business gain, and business loss is studied to evaluate the accessibility of such business operation as well as its operation goals. In the capital return measurement model, strategies are provided to examine duration for investment return and operational efficiency. Generally, these analysis models provide the investors with clear guidelines and feasible strategies to self-assess their current store operation, which, in turn, facilitates the achieving of the operation goals. Appling these measurement models to evaluate business operation and investment feasibility of independent coffee shop. Though the cases should make a reference of operation judgment for investors joining the markets in coffee shop.