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題名：類神經網路在行銷應用上之探討
書刊名：科技管理學刊
作者：王天祐／何雍慶／羅萱
作者(外文)：Wang, Tien-you／Ho, Yung-ching／Lo, Hsuan
出版日期：2004
卷期：9:1
頁次：頁223-262
主題關鍵詞：類神經網路；行銷應用；市場區隔；消費者行為；顧客價值；行銷組合；預測；Artificial neural network；Marketing applications；Segmentation；Consumer behavior；Customer value；Market mix
原始連結：連回原系統網址new window
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  • 共同引用共同引用:29
  • 點閱點閱:48
期刊論文
1.Balkin, Sandy D.、Ord, J. K.(2000)。Automatic neural network modeling for univariate time series。International Journal of Forecasting，16，509-515。  new window
2.池文海、李維斌(20010700)。運用類神經網路於銀行服務品質之研究--以花蓮地區銀行業為例。工業工程學刊，18(4)，49-58。new window  延伸查詢new window
3.張百棧、蔡介元、謝日章(20021100)。應用資料挖掘於顧客關係管理之研究--以化妝品業為例。工業工程學刊，19(6)，45-59。new window  延伸查詢new window
4.Hruschka, H.、Natter, M.(1999)。Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation。European Journal of Operational Research，114(2)，346-353。  new window
5.Kuo, R. J.(2001)。A sales forecasting system based on fuzzy neural network with initial weights generated by genetic algorithm。European Journal of Operational Research，129(3)，496-517。  new window
6.Suh, E. H.、Noh, K. C.、Suh, C. K.(1999)。Customer list segmentation using the combined response model。Expert Systems with Applications，17(2)，89-97。  new window
7.Kuo, R. J.、Ho, L. M.、Hu, C. M.(2002)。Integration of self-organizing feature map and k-means algorithm for market segmentation。Computers & Operations Research，29(11)，1475-1493。  new window
8.邱志洲、李天行、周宇超、呂奇傑(20020300)。整合鑑別分析與類神經網路在資料探勘上之應用。工業工程學刊，19(2)，9-22。new window  延伸查詢new window
9.Law, R.(2000)。Back-propagation learning in improving the accuracy of neural network-based tourism demand forecasting。Tourism management，21(4)，331-340。  new window
10.Wong, B. K.、Bodnovich, T. A.、Selvi, Y.(1997)。Neural network applications in business: a review and analysis of the literature (1988-95)。Decision Support Systems，13(8)，52-64。  new window
11.Baesens, B.、Viaene, S.、Van den Poel, D.、Vanthienen, J.、Dedene, G.(2002)。Bayesian neural network learning for repeat purchase modeling in direct marketing。European Journal of Operational Research，138(1)，191-211。  new window
12.Vellido, Alfredo、Lisboa, Paulo J. G.、Vaughan, J.(1999)。Neural networks in business: A survey of applications (1992-1998)。Expert Systems with Applications，17(1)，51-70。  new window
13.Law, Rob、Au, Norman(1999)。A Neural Network Model to Forecast Japanese Demand for Travel to Hong Kong。Tourism Management，20(1)，89-97。  new window
14.Kuo, R. J.、Chi, S. C.、Kao, S. S.(2002)。A Decision Support System for Selecting Convenience Store Location through Integration of Fuzzy AHP and Artificial Neural Network。Computers in Industry，47(2)，199-214。  new window
15.Malhotra, manoj K.、Sharma, Subhash、Nair, Satish S.(1999)。Decision making using multiple models。European Journal of Operational Research，114，1-14。  new window
學位論文
1.陳雲明(2000)。台灣地區啤酒市場銷售預測之研究(碩士論文)。朝陽大學。  延伸查詢new window
2.唐淑娟(2001)。台灣地區鳳梨零售價格預測之研究－灰預測、類神經網路與預測組合之應用(碩士論文)。屏東科技大學，屏東。  延伸查詢new window
3.林上瑞(2001)。物流業BtoC業務顧客滿意度之研究--以國內四家物流公司為例(碩士論文)。國立東華大學。  延伸查詢new window
圖書
1.Churchil, G. A. Jr.、Iacobucc, D.(2002)。Marketing Research: Methodological foundations。Ohio：South-Western。  new window
2.Skapura, David M.、Freeman, James A.(1991)。Neural Networks: Algorithms, Applications, and Programming Techniques。Addison-Wesley Publishing Company。  new window
3.葉怡成(2003)。類神經網路模式--應用與實作。台北：儒林圖書公司。  延伸查詢new window
4.Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY：Schuster Inc.。  new window
5.Anderson, James A.(1995)。An Introduction to Neural Networks。Cambridge：MIT Press。  new window
6.葉怡成(2002)。應用類神經網路。台北：儒林圖書有限公司。  延伸查詢new window
7.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
其他
1.王泰裕(2002)。以類神經網路構建產品銷售模式。  延伸查詢new window
2.田政祺、邱志洲(2001)。資料探勘集中群集模式與分類模式之建構--模糊自適應共振理論網路、分類迴歸樹與類神經網路之整合與應用。  延伸查詢new window
3.任維廉(2003)。線性結構關係與類神經網路在消費者行為意向研究之應用--以國道客運旅客為例。  延伸查詢new window
4.池文海(2000)。運用類神經網路於多處物流中心區位問題之研究。  延伸查詢new window
5.池文海、陳筱華(2002)。運用類神經網路探討花蓮地區醫院病患滿意度。  延伸查詢new window
6.李曉隆(2001)。出租公寓之租金價格預測--複迴歸分析與類神經網路比較。  延伸查詢new window
7.李錦峰(1997)。類神經網路法應用於製造商與通路成員交換關係之模擬實證。  延伸查詢new window
8.李麗華(2002)。建構--具加值性的動態網路行銷代理人機制。  延伸查詢new window
9.杜壯、郭人介(2002)。應用類神經網路於服務品質衡量模式之構建。  延伸查詢new window
10.周世玉、蕭登泰(2003)。顧客活動力分析--應用倒傳遞網路估計個別顧客危險函數。  延伸查詢new window
11.周君瑞、陳國祥(2002)。不同參數設定對類神經網路預測能力之影響--以產品造形與感性意象的對應關係為例。  延伸查詢new window
12.林佩蓉(2001)。蔬菜批發價格漲跌幅預測之研究--線性與非線性模式之比較。  延伸查詢new window
13.邱志洲、李天行(2002)。整合神經網路及分類迴歸樹建構顧客分類模式暨顧客關係之管理及探勘。  延伸查詢new window
14.邱志洲、傅新彬、陳穆臻(2003)。運用類神經網路與貝氏層級法在資料庫行銷中顧客價值之分析。  延伸查詢new window
15.紀志霖(1999)。應用人口特質差異提高電子郵件廣告效果之機制--透過類神經網路建構預測及分類模式。  延伸查詢new window
16.曹承礎(1998)。應用類神經網路與遺傳演算法於企業資料庫之資料探索之研究--以壽險業要保之核可為例。  延伸查詢new window
17.曹勝雄、曾國雄(1999)。國際觀光旅館關係品質模式與忠誠度之研究--模糊類神經網路之應用。  延伸查詢new window
18.陳淑宜(2000)。運用類神經網路探討行動電話系統業者之顧客滿意度--以北台灣為例。  延伸查詢new window
19.陳瑞龍(2001)。運用類神經網路於醫院實施服務品質管理之研究--以花蓮地區醫院為例。  延伸查詢new window
20.陳穆臻、邱志洲、李天行(2002)。應用多元適應性雲形迴歸與類神經網路於顧客資料探勘。  延伸查詢new window
21.楊必立、陳定國、黃俊英、劉水深、何雍慶(1999)。行銷學。  延伸查詢new window
22.劉聖文(2001)。調適型銷售互動模式應用於電子商務之研究。new window  延伸查詢new window
23.樓康寧、郭重巖(1993)。類神經網路的應用簡介(一)。  延伸查詢new window
24.樓康寧、郭嘉騰(1993)。類神經網路的應用簡介(二)。  延伸查詢new window
25.蔡介元、張百棧、王錫中(2003)。運用關法則技術與類神經網路於產品開發設計之研究。  延伸查詢new window
26.盧炳勳、曹登發譯(1992)。類神經網路理論與應用。  延伸查詢new window
27.盧龍泉(2002)。工業品的淘汰策略：人工類神經網路在行銷管理上的應用。  延伸查詢new window
28.魏村穎(1999)。類神經網路在行銷方面之應用研究。  延伸查詢new window
29.龔昶元、張簡尚偉(2001)。調適型虛擬銷售互動模式應用電子商務市場區隔之研究。  延伸查詢new window
30.Abdi, Herve, Valentin, Dominique and Edelman, Betty(1999)。Neural Networks-Sage University Papers。  new window
31.Ali, Jafar and Rao, C. P.(2001)。Micro-market segmentation using a neural network model approach。  new window
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35.Chang chien, Wesley, S. and Lu, Tzu-Chuen(2001)。Mining association rules procedure to support on-line recommendation by customers and products fragmentation。  new window
36.Chen, Chun-Hsien, Li, Pheng Khoo and Yan, Wei(2002)。A strategy for acquiring customer requirement patterns using laddering technique and ART2 neural network。  new window
37.Cho, Vincent(2003)。Acomparison of three different approaches to tourist arrival forecasting。  new window
38.Freeman, Laurie(2001)。A reference guide to the newest programs。  new window
39.Ghaziri, Hassan and Osman, Irbrahim H.(2003)。A neural network algorithm for the traveling salesman problem with backhauls。  new window
40.Hackl, Peter(2000)。On structural equation modeling for customer satisfaction measurement。  new window
41.Hu, Michael Y., Shanker, Murali and Hung, Ming S.(1999)。Estimation of posterior probabilities of consumer situational choices with neural network classifiers。  new window
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43.Jayaraman, Vaidyanathan and Ross, Anthony(2003)。A simulated annealing methodology to distribution network design and management。  new window
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