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題名：電視廣告預算配置決策模型建構之研究
書刊名：管理與資訊學報
作者：楊長林 引用關係／黃榮華／梁曉芬
作者(外文)：Yang, Chang-lin／Huang, Rong-hwa／Liang, Xiao-fen
出版日期：2008
卷期：13
頁次：頁101-129
主題關鍵詞：預算配置；網路層級分析法；電視廣告；Budget allocation；Analytic network process；TV advertisement
原始連結：連回原系統網址new window
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:23
期刊論文
1.Bordley, R. F.(1998)。R&D project selection versus R&D project generation。IEEE transactions on engineering management，45(4)，407-413。  new window
2.Agarwal, A.、Shankar, R.、Tiwari, M. K.(2006)。Modeling the metrics of lean, agile and leagile supply chain: an ANP-based approach。European Journal of Operational Research，173(1)，211-225。  new window
3.Chen, K.、Gorla, N.(1998)。Information System Project Selection Using Fuzzy Logic。IEEE transactions on systems, man, and cybernetics, part a: systems and humans，28，849-855。  new window
4.Cheng, E. W. L.、Li, H.(2004)。Exploring quantitative methods for project location selection。Building and Environment，39，1467-1476。  new window
5.Chung, S. H.、Lee, A. H. I.、Pearn, W. L.(2005)。Analytic network approach for product mix in semiconductor fabricator。International Journal of Production Economics，96，15-36。  new window
6.Dey, P. K.(2006)。Integrated project evaluation and selection using multiple-attribute decision-making technique。International Journal of Production Economics，103，90-103。  new window
7.Enea, M.、Piazza, T.(2004)。Project Selection by Constrained Fuzzy AHP。Fuzzy Optimization and Decision Making，3(1)，39-62。  new window
8.Ling, Y. Y.(2003)。A conceptual model for selection of architects by project managers in Singapore。International Journal of Project Management，21，135-144。  new window
9.Ling, F. Y. Y.(2004)。How project managers can better control the performance of design-build projects。International Journal of Project Management，22，477-488。  new window
10.Tian, Q.、Ma, J.、Liang, J.、Kwok, R. C. W.、Liu, O.(2005)。An organizational decision support system for effective R&D project selection。Systems，39，403-413。  new window
11.Chung, Shu-Hsing、Lee, Amy H. I.、Pearn, W. L.(2005)。Product mix optimization for semiconductor manufacturing based on AHP and ANP analysis。The International Journal of Advanced Manufacturing Technology，25，1144-1156。  new window
12.Ghalayini, A. M.、Noble, J. S.、Crowe, T. J.(1997)。An integrated dynamic performance measurement system for improving manufacturing competitiveness。International Journal of Production Economics，48(3)，207-225。  new window
13.Ghasemzadeh, F.、Archer, N. P.(2000)。Project portfolio selection through decision support。Decision Support Systems，29，73-88。  new window
14.Santhanam, R.、Kyparisis, J.(1995)。A multiple criteria decision model for information system project selection。Computers Operations Research，22(8)，807-818。  new window
15.Khalil, M. I. A.(2002)。Selecting the Appropriate Project Delivery Method Using AHP。International Journal of Project Management，20(6)，469-474。  new window
16.Archer, N. P.、Ghasemzadeh, F.(1999)。An Integrated Framework for Project Portfolio Selection。International Journal of Project Management，17(4)，207-216。  new window
17.Meade, L. M.、Presley, A.(2002)。R&D Project Selection Using the Analytic Network Process。IEEE Transactions on Engineering Management，49(1)，59-66。  new window
圖書
1.Saaty, Thomas L.(1996)。Decision making with dependence and feedback: The analytic network process。RWS Publications。  new window
2.Saaty, Thomas L.(2005)。Theory and Applications of the Analytic Network Process: Decision Making with Benefits, Opportunities, Costs, and Risks。RWS Publications。  new window
 
 
 
 
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