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題名:Marketing of Electronic Information Resources: A Case of the J.D. Rockefeller Research Library, Egerton University
書刊名:圖書館學與資訊科學
作者:高玉華李梅
作者(外文):Ko, AngelaLi, Mei
出版日期:2008
卷期:34:1
頁次:頁89-93
主題關鍵詞:Electronic information resourcesElectronic information servicemarketing of electronic Information resource serviceKenyaEgerton UniversityJ. D.Rockefeller Research Library
原始連結:連回原系統網址new window
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  • 共同引用共同引用:0
  • 點閱點閱:27
This paper gives a brief overview of electronic information resources and services offered by The J.D. Rockefeller Research Library at Egerton University and the marketing of these resources. The paper examines the various reasons for marketing electronic information resources, with emphasis on the various, and illustrates marketing strategies used by J.D Rockefeller Research library towards effective utilization of the available resources in supporting research, teaching and learning. These strategies include use of posters, notices, brochures, telephone calls, Current Awareness Services (CAS), workshops & and seminars, and decentralization of services, among others. It concludes with a discussion of cost effective use of these strategies in research and teaching.
期刊論文
1.Ongus, R.(2004)。Digitalizing a Research Library: Egerton University- Kenya IN SRELS。Journal of Information Management,41(2)。  new window
圖書
1.Jian, P.(1999)。Marketing of Information Products and Services。Marketing of Information Products and Services。  new window
其他
1.(2005)。Responsible use of Electronic Information Resources。  new window
 
 
 
 
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