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來源文獻資料
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外文摘要
引文資料
題名:
Cognitive-Affective Model of Participant Satisfaction with a Periodic Reoccurring Sport Event--The Moderating Effect of Motivation
書刊名:
臺灣體育運動管理學報
作者:
林怡秀
/
陳成業
作者(外文):
Lin, Yi-hsiu
/
Chen, Chen-yueh
出版日期:
2008
卷期:
7
頁次:
頁52-68
主題關鍵詞:
結構方程式
;
驗證性因素分析
;
參與動機
;
調節效果
;
忠誠度
;
Structural equation modeling
;
Confirmatory factor analysis
;
Motivation
;
Moderating effect
;
Loyalty
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:0
點閱:15
目的:本研究主要欲重新檢視Caro與Garcia(2007)利用歐洲樣本所提出的認知-情感滿意度模式是否在亞洲地區亦獲得驗證。此外,檢驗運動參與動機在該模式之調節效果亦為本研究之目的之一。方法:本研究採立意抽樣方法取得366份有效問卷。本研究以內部一致性檢視信度;以驗證性因素分析考驗本研究之效度。統計分析部分則使用統計軟體LISREL8.51,並將顯著水準訂於.05。結果:本研究結果顯示與Caro和Garcia的結果一致,即認知因子與情感因子為獨立變項配合失驗與中程度的直接關係為最佳模式。儘管失驗與滿意度之間存在著運動參與的調節效果與Caro和Garcia的結果一致,但是結果仍有些微之差異。整體而言,Caro和Garcia的模式在亞洲地區是得到驗證的。討論:在得知該模式得到驗證及滿意度及忠誠度相關變數之關係後,研究結果將有助於運動賽會發展行銷方法之參酌。
以文找文
This present study was to reexamine the cognitive-affective satisfaction model proposed by Caro and Garcia (2007a) in the Asian context as opposed to the European context. Additionally, testing the sport motivation moderator effect on the path coefficients was another purpose of the present study. Three hundred and sixty-six usable questionnaires were collected with convenience sampling in the yearly held run-up race organized by the Marathon Organization in the City of Taipei, Taiwan in November 2007. The results revealed that the model with cognitive and affective elements as independent variables along with a direct relationship between disconfirmation and loyalty possessed the best model fit among the competitive proposed models, which was in line with Caro and Garcia's findings. Furthermore, cognitive element and arousal factor played an important role in determining satisfaction while pleasure did not, confirming Caro and Garcia's work. Finally, although a moderating effect of sport motivation was found between disconfirmation and satisfaction, some divergent findings were shown in contrast to Caro and Garcia's study. Overall, the proposed model by Caro and Garcia was confirmed in the Asian context.
以文找文
期刊論文
1.
Wirtz, J.(1994)。The affect literature in psychology- A review for consumer behaviourists。Asian Journal of Marketing,3,49-70。
2.
Laura, M. C.、Jose, A. M. G.(2007)。Consumer Satisfaction with a Periodic Reoccurring Sport Event and the Moderating Effect of Motivations。Sport Marketing Quarterly,16,70-81。
3.
Spreng, R. A.、Chiou, J. S.(2002)。A Cross-cultural Assessment of the Satisfaction Formation Process。European Journal of Marketing,36(7),829-839。
4.
Caro, Laura Martinez、Garcia, José Antonio Martinez(2007)。Cognitive-affective model of consumer satisfaction: An exploratory study within the framework of a sporting event。Journal of Business Research,60(2),108-114。
5.
Oliver, R. L.、Westbrook, R. A.(1993)。Emotion。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,6,13。
6.
Van Leeuwen, L.、Quick, S.、Daniel, K.(2002)。The sport spectator satisfaction model: A conceptual framework for understanding the satisfaction of spectators。Sport Management Review,5(2),99-128。
7.
James, D. J.、Ross, S. D.(2002)。The motives of sports consumers: A comparison of major and minor league baseball。International Journal of Sport Management,3,180-198。
8.
Jayanti, R.(1996)。Affective responses towards service providers: Implications for service encounter service。Health Marketing Quarterly,4(1),49-65。
9.
Trail, G. T.、Anderson, D. F.、Fink, J.(2000)。A theoretical model of sport spectator consumption behavior。International Journal of Sport Management,3,154-180。
10.
Ko, Y. J.、Pastore, D.(2004)。Current issues and conceptualizations of service quality in the recreation and sport industry。Sport Marketing Quarterly,13(2),159-167。
11.
Wirtz, J.、Bateson, J. E. G.(1999)。Consumer satisfaction with services: Integrating the environment perspective in services marketing into the traditional disconfirmation paradigm。Journal of Business Research,44(1),55-66。
12.
Wirtz, J.、Kum, D.、Lee, K. S.(2000)。Should a Firm with a Reputation for Outstanding Service Quality Offer a Service Guarantee?。Journal of Services Marketing,14(6),502-512。
13.
Liljander, V.、Strandvik, T.(1997)。Emotions in Service Satisfaction。International Journal of Service Industry Management,8(2),148-169。
14.
Westbrook, R. A.、Oliver, R. L.(1981)。Developing better measures of consumer satisfaction: Some preliminary results。Advances in Consumer Research,16(1),94-99。
15.
Matilla, A.、Wirtz, J.(2000)。The role of preconsumption affect in post-purchase evaluation of services。Psychology and Marketing,17(1),587-605。
16.
Murray, Duncan、Howat, Gary(2002)。The relationships among service quality, value, satisfaction, and future intentions of customers at an Australian sports and leisure centre。Sport Management Review,5(1),25-43。
17.
Bagozzi, Richard P.、Gopinath, Mahesh、Nyer, Prashanth U.(1999)。The role of emotions in marketing。Journal of the Academy of Marketing Science,27(2),184-206。
18.
Trail, G. T.、James, J. D.(2001)。The motivation scale for sport consumption: Assessment of the scale's psychometric properties。Journal of Sport Behavior,24(1),108-127。
19.
Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。
20.
Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。
21.
Russell, James A.(1980)。A circumplex model of affect。Journal of Personality and Social Psychology,39(6),1161-1178。
22.
Westbrook, Robert A.(1987)。Product/Consumption-Based Affective Responses and Postpurchase Processes。Journal of Marketing Research,24(3),258-270。
23.
Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。
24.
Oliver, Richard L.(1993)。Cognitive, affective, and attribute bases of the satisfaction response。Journal of Consumer Research,20(3),418-430。
25.
Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。
26.
Erevelles, Sunil(1998)。The Role of Affect in Marketing。Journal of Business Research,42(3),199-215。
27.
Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。
28.
Russell, J. A.、Pratt, G.(1981)。A Description of the Affective Quality Attributed to Environments。Journal of Personality and Social Psychology,38(2),311-322。
圖書
1.
Oliver, Richard L.(1997)。Satisfaction: A Behavioral Perspective on the Customer。McGraw-Hill。
2.
Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。
3.
Kline, Rex B.(1998)。Principles and Practice of Structural Equation Modeling。Guilford Press。
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