This research aims at probing into the type of suspending in midair type P.O.P body and forming and transmitting the tactics with the picture and text, content and state that the vision displays, use to offer marketing enterprise planning personnel and P.O.P designer to consult in commerce marketing environment. Accurate this, head of this text is by understanding function and form of P.O.P media, and then the picture and text which probe into P.O.P media transmit tactics application, set up the design main point of P.O.P media; The discussion of forming with a piece of material at the same time, characteristic, understand that the suspending in midair type Model P.O.P body of corrugated paper combines and wants one with the material when being formed. In order to understand the actual method of suspending in midair type P.O.P at present, this every supermarket of area of Taichung from October of 2007 to July of 2008 of research, it is the target that the dress shop, convenience store, medicine make up suspending in midair type P.O.P used in the shop, electrical home appliances monopolized shop, cinema, carry on case study. The result shows, suspending in midair type P.O.P has sales fields to decorate, tell the information function; And it will all influence the marketing of suspending in midair type P.O.P to discern the function that the pictures and texts transmit gentle table form of title, title script, color, drawing board content in the tactics.