| 期刊論文1. | Bargh, John A.(2002)。Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation。Journal of Consumer Research,29(2),280-285。 | 2. | Mattila, A. S.、Wirtz, Jochen(2002)。The Impact of Knowledge type on the Consumer Search Services。International Journal of Service Industry Management,13(3),214-230。 | 3. | Mandel, N.、Johnson, E. J.(2002)。When web pages influence choice: Effects of visual primes on experts and novices。Journal of Consumer Research,29(2),235-245。 | 4. | Campbell, M. C.、Kirmani, A.(2000)。Consumers' Use of Persuasion Knowledge: The Effect of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent。Journal of Consumer Research,27(6),69-83。 | 5. | O'Connor, Daryl B.、Ferguson, Eamonn、O'Connor, Rory C.(2005)。Intentions to use hormonal male contraception:The role of message framing, attitudes and stress appraisals。British Journal of Psychology,96,351-369。 | 6. | Lai, Gina、Wong, Odalia(2002)。The tie effect on information dissemination: the spread of a commercial rumor in Hong Kong。Social Networks,24(1),49-75。 | 7. | Line, M. B.(1974)。Draft definitions: Information and library needs, wants,demands and uses。Aslib Proceedings,26(2),87。 | 8. | Tsai, C. C.、Tsai, M. H.(2006)。The Impact of Message Framing and Involvement on Advertising Effectiveness - The Topic of Oral Hygiene as an Example。Journal of American Academy of Business, Cambridge,8(2),222-226。 | 9. | Johnson, E. J.、Bellman, S.、Lohse, G. L.(2003)。Cognitive Lock In and the Power Law of Practice。Journal of Marketing,67(2),62-75。 | 10. | Meyers-Levy, J.、Maheswaran, D.(2004)。Exploring message framing outcomes when systematic, heuristic or both types of processing occur。Journal of Consumer Psychology,14(1/2),159-167。 | 11. | Sismeiro, C.、Bucklin, R. E.(2004)。Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach。Journal of Marketing Research,41(3),306-323。 | 12. | Herr, P. M.、Kardes, F. R.、Kim, J.(1991)。Effect of Word-of-Mouth and Product-Attributes Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research,17(4),454-462。 | 13. | Alba, J.、Weitz, B.、Janiszewski, C.、Sawyer, A.、Wood, S.、Lutz, R.、Lynch, John(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacture Incentives to Participate in Electronic Marketplace。Journal of Marketing,61(3),38-53。 | 14. | Chen, L. D.、Tan, J.(2004)。Technology adaptation in e-commerce: key determinants of virtual store acceptance。European Management Journal,22(1),74-86。 | 15. | Hurme, P.(2005)。Mobile communication and work practices in knowledge-based organizations。Human Technology: An Interdisciplinary Journal on Humans in ICT Environments,1(1),101-108。 | 16. | Mittal, B. I.、Lee, M. S.(1989)。A causal model of consumer involvement。Journal of Economic Psychology,10(3),363-389。 | 17. | Smith, G. E.(1996)。Framing in Advertising and the Moderating Impact of Consumer Education。Journal of Advertising Research,9/10,49-64。 | 18. | Levin, I. P.、Gaeth, G. J.(1988)。How consumers are affected by the framing of attribute information before and after consuming the product。Journal of Consumer Research,15(3),374-378。 | 19. | McKinney, Vicki、Yoon, Kanghyun、Zahedi, Fatemeh Mariam(2002)。The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach。Information Systems Research,13(3),296-315。 | 20. | Park, C.-H.、Kim, Y.-G.(2006)。The Effect of Information Satisfaction and Relational Benefit on Consumers' Online Shopping Site Commitments。Journal of Electronic Commerce in Organizations,4(1),70-90。 | 21. | Liu, Yong(2006)。Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue。Journal of Marketing,70(3),74-89。 | 22. | Bakos, J. Yannis(1997)。Reducing Buyer Search Costs: Implications for Electronic Marketplaces。Management Science,43(12),1676-1692。 | 23. | Tversky, Amos、Kahneman, Daniel(1981)。The Framing of Decisions and the Psychology of Choice。Science,211(4481),453-458。 | 24. | Richins, Marsha L.(1983)。Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study。Journal of Marketing,47(1),68-78。 | 25. | Shiv, Baba、Edell Britton, Julie A.、Payne, John W.(2004)。Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed Messages。Journal of Consumer Research,31(1),199-208。 | 26. | Senecal, Sylvain、Nantel, Jacques(2004)。The Influence of Online Product Recommendations on Consumers' Online Choices。Journal of Retailing,80(2),159-169。 | 27. | Zhang, Yong、Buda, Richard(1999)。Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages。Journal of Advertising,28(2),1-15。 | 會議論文1. | Lee, J.、Kim, J.(2000)。What Makes Internet User Visit Cyber Store Again? Key Factor for Customer Loyalty。CHI 2000, Conference on Human Factors in Computing System,305-312。 | 2. | Taylor, S.、Harper, R.(2002)。Talking Activity: Young people and Mobile Phones。CHI Workshop on Mobile Communications。Seatle, WA。 | 研究報告1. | Ling, R.(2001)。Fashion and the Domestication of the Mobile Telephone Among Teens in Norway。Norway:Telenor R&D。 | 圖書1. | Blackwell, Roger D.、Engel, James F.、Kollat, David T.(1993)。Consumer Behavior。New York, NY:South-Western Educational Publishing。 | 2. | Rayport, J. F.(2001)。e-Commerce。Singapore:McGraw-Hill, International Edition。 | 3. | Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。 | 4. | Kalakota, Ravi、Whinston, Andrew B.(1997)。Electronic Commerce: A Manager's Guide。Addison-Wesley Publishing Company, Inc.。 | 5. | Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。 | 其他1. | Spizziri, M.(2000)。E-surveys: Consider this before you start: The Internet provides a cheap, fast means of doing reader surveys--but you have to know how to do it right,http://www.asbpe.org/archives/2000/07esurveys.htm。 | 2. | Totty, M.(20021209)。So Much Information...。 | 圖書論文1. | Rothman, A. J.、Kelly, K. M.、Hertel, A. W.、Salovey, P.(2003)。Message frames and illness representations: Implications for interventions to promote and sustain healthy behaviors。The self-regulation of health and illness behavior。New York:Routledge。 | |
| |