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引文資料
題名:
以計劃行為理論探討消費者使用塑膠貨幣預借現金意圖之影響要素
書刊名:
管理研究學報
作者:
陳亭羽
/
吳父鄉
/
施麗琴
作者(外文):
Chen, Ting-yu
/
Wu, Fu-hsiang
/
Shr, Li-chin
出版日期:
2008
卷期:
8
頁次:
頁107-137
主題關鍵詞:
塑膠貨幣預借現金
;
計劃行為理論
;
情感態度
;
主觀規範
;
服務便利性
;
Cash cards
;
Theory of planned behavior
;
Affective attitude
;
Subjective norm
;
Service convenience
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
1
) 博士論文(
1
) 專書(0) 專書論文(0)
排除自我引用:
1
共同引用:0
點閱:69
塑膠貨幣預借現金是與卡片結合並提供消費者便利性的貸款。在無擔保消費性的貸款中,因為其具有申辦簡便、核卡迅速、24小時資金取得便利等優點,故縱然利率最高,仍受到借款者之青睞。但民眾在實際申辦前,難免會考量到自我態度、規範群體意見、整體社會價值觀、與便利性等要素。因此,本研究以計劃行為理論之三構面推導假設消費者本身的情感態度、規範群體事前涉入的影響力、社會影響之易感受性、參考群體、服務便利性等變數和其使用塑膠貨幣預借現金的意圖有顯著相關,並且進一步分析消費者使用塑膠貨幣預借現金的意圖與實際行為之顯著性。本研究採用問卷發放的方式進行實證性研究,並以20-49歲的民眾列為本研究之訪問對象,並在台灣的北部地區,以便利抽樣的方式發放484份問卷,有效回收率87.4%。本研究結果得知消費者的情感態度、規範群體事前涉入的影響力、衝動購買行為、使用後便利性等會對消費者使用塑膠貨幣預借現金的意圖有正向顯著之影響;申辦前便利性則會對消費者使用塑膠貨幣預借現金的意圖有負向顯著之影響;而消費者的行為意圖,的確會影響其實際使用塑膠貨幣預借現金的行為。
以文找文
Cash cards provide convenient loan services to customers. Because of the convenient and quick application, even though the high rate, borrowers still favor this kind of load. However, people will consider self attitude, colony opinion, society value system, and facility before they actually apply for cash cards. Therefore, according to the Theory of Planned Behavior, this research deduces that consumers' self affections, the influence of norm colony's before acting involve, feeling of society influence, reference groups, and facility have significant influences on customers' intention of using cash cards. Moreover, it further influences consumers' actual behavior on using cash cards. This research conducts the empirical study through questionnaire survey and the target group is designated as 20-49 years-old people. Questionnaire survey was implemented in north Taiwan, using convenience sampling, and 484 copies were collected. Valid retrieving rate is 87.4%. The analysis results indicate that consumer attitude, the influence of norm colony's before acting involve, impulse buying, usage facility have significant positive influences on intention to use cash cards. However, application facility has significant negative influence on behavioral intention. Consumer intention influences the consumption behavior of cash cards indeed.
以文找文
期刊論文
1.
Pinto, M. B.、Parente, D. H.、Mansfield, P. M.(2005)。Information learned from socialization agents: Its relationship to credit card use。Family and Consumer Sciences Research Journal,33(4),357-368。
2.
Beale, D. A.、Manstead, A. S. R.(1991)。Predicting Mothers' Intentions to Limit Frequency of Infants' Sugar Intake: Testing the Theory of Planned Behavior。Journal of Applied Social Psychology,21(5),409-431。
3.
Bei, L. T.(1993)。Determinants of Consumer Credit Card Repayment Patterns。Proceedings of the American Council on Consumer Interests,39,147-154。
4.
Liska, A. E.(1984)。A Critical Examination of the Causal Structure of the Fishbein / Ajzen Attitude Behavior。Model, Social Psychology Quarterly,47(1),61-74。
5.
Lunt, P.(1996)。Mondex Spreads Its Wings, American Bankers Association。ABA Banking Journal,88(2),50-51。
6.
Palmer, T. S.、Pinto, M. B.、Parente, D. H.(2001)。College Students' Credit Card Debt and the Role of Parental Involvement: Implications for Public Policy。Journal of Public Policy & Marketing,20(1),105-113。
7.
Xiao, J. J.、Noring, F. E.、Anderson, J. G.(1995)。College Students' Attitudes Towards Credit Cards。Journal of Consumer Studies and Home Economics,19(2),155-174。
8.
Hayhoe, C. R.、Leach, L. J.、Turner, P. R.、Bruin, M. J.、Lawrence, F. C.(2000)。Differences in spending habits and credit use of college students。Journal of Consumer Affairs,34(1),113-133。
9.
d'Astous, A.(1990)。An inquiry into the compulsive side of “normal” consumers。Journal of Consumer Policy,13(1),15-31。
10.
Smith, E. R.、Murphy, J.、Coats, S.(1999)。Attachment to Groups: Theory and Measurement。Journal of Personality and Social Psychology,77(1),94-110。
11.
Wind, Y.(1976)。Preference of Relevant Others and Individual Choice Models。The Journal of Consumer Research,3(1),50-57。
12.
Terry, D. J.、Hogg, M. A.(1996)。Group norms and the attitude-behavior relationship: A role for group identification。Personality and Social Psychology Bulletin,22(8),776-793。
13.
Hugstand, P.、Taylor, J. W.、Bruce, G. D.(1987)。The Effects of Social Risk on Consumer Information Search。Journal of Service Marketing,1(1),47-52。
14.
Edell, J. A.、Burke, M. C.(1987)。The power of feelings in understanding advertising effects。Journal of Consumer Research,14(3),421-433。
15.
Berry, Leonard L.、Seiders, Kathleen、Grewal, Dhruv(2002)。Understanding service convenience。Journal of Marketing,66(3),1-17。
16.
Sheppard, B. H.、Hartwick, J.、Warshaw, P. R.(1988)。The theory of reasoned action: a meta-analysis of past research with recommendations for modifications and future research。Journal of Consumer Research,15(3),325-343。
17.
Taylor, Shirley、Todd, Peter(1995)。Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions。International Journal of Research in Marketing,12(2),137-155。
18.
Burnkrant, Robert E.、Page, Thomas J. Jr.(1988)。The Structure and Antecedents of the Normative and Attitudinal Components of Fishbein's Theory of Reasoned Action。Journal of Experimental Social Psychology,24(1),66-87。
19.
Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。
20.
Valence, Giles、D'Astous, Alain、Fortier, Louis(1988)。Compulsive Buying: Concept and Measurement。Journal of Consumer Policy,11(4),419-433。
21.
Kaiser, Henry F.(1974)。An index of factorial simplicity。Psychometrika,39(1),31-36。
22.
Bandura, Albert(1977)。Self-efficacy: Toward a unifying theory of behavioral change。Psychological Review,84(2),191-215。
23.
Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。
24.
Ajzen, Icek、Driver, B. L.(1992)。Application of the Theory of Planned Behavior to Leisure Choice。Journal of Leisure Research,24(3),207-224。
25.
Mathieson, Kieran(1991)。Predicting user intentions: comparing the technology acceptance model with the theory of planned behavior。Information Systems Research,2(3),173-191。
研究報告
1.
程炳林、林清山(2000)。中學生自我調整學習之研究 (計畫編號:NSC89-2413-H-035-001)。
延伸查詢
學位論文
1.
王信孚(2004)。消費者物質主義與社會影響之易感受性對衝動性購買之影響:信用卡使用之調節角色(碩士論文)。國立東華大學。
延伸查詢
2.
莊旻潔(2002)。群體規範、認知、認同對產品態度與忠誠度的影響--以青少年之偶像崇拜行為為例(碩士論文)。國立政治大學。
延伸查詢
3.
吳良民(2003)。銀行業小額消費性貸款行為之質性分析(碩士論文)。國立中正大學。
延伸查詢
4.
萬海洲(2003)。現金卡市場對網際網路與傳統人員之行銷組合重視因素探討(碩士論文)。逢甲大學。
延伸查詢
圖書
1.
Bryman, Alan、Cramer, Duncan(1997)。Quantitative data analysis with SPPS for windows: A guide for social scientists。Routledge。
2.
Rogers, E. M.(1983)。Diffusion of Innovations。New York:Macmillan Publishing Company, Inc.。
3.
Fishbein, Martin(1967)。Readings in Attitude theory and Measurement。New York:John Wiley。
4.
Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。
5.
Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。
其他
1.
行政院金融監督委員會。青年使用現金卡三級輔導機制,http://www.fscey.gov.tw, 1997/04/06。
延伸查詢
2.
Hovanesian, M. D.(2003)。The Virtually Cashless Society-The Use of Debit and Cash Cards Is Exploding as Companies Rush into New Markets for Plastic,http://www.business week.com.tw/magazine/content/03_46/63858121_mz020.htm。
圖書論文
1.
Triandis, H. C.(1979)。Values, Attitudes, & Interpersonal Behavior。Nebraska Symposium on Motivation, Beliefs, Attitudes, and Values。Lincoln, NE:University of Nebraska Press。
2.
Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。
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