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A.(2001)。Communicating trust in e-commerce interactions。Management Communication Quarterly,14,653-658。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Chaiken, S.(1980)。Heuristic Versus Systematic Information Processing and the Use of Source Versus Message Cue in Persuasion。Journal of Personality and Social Psychology,39(5),752-766。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Zillmann, D.、Gibson, R.(1994)。Effects of upbeat stories in broadcast news。Journal of Broadcasting and Electronic Media,38,65-79。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Zillmann, D.、Gibson, R.、Sargent, S. L.(1999)。Effects of photographs in news-magazine reports on issue perception。Media Psychology,3,207-228。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Johnson, B. T.、Eagly, A. H.(1989)。Effects of involvement on persuasion: A meta-analysis。Psychological Bulletin,106(2),290-314。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Berger, C. R.(1998)。Processing quantitative data about risk and threat in news reports。Journal of Communication,48,87-106。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Berger, C. R.(2000)。Quantitative depictions of threatening trends in news reports: The scary world of frequency data。Human Communication Research,26,27-52。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Berger, C. R.(2002)。Base-rate bingo: Ephemeral effects of population data on cognitive responses, apprehension, and perceived risk。Communication Research,29,99-124。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Gibson, R.、Zillmann, D.(2000)。Reading between the photographs: The influence of incidental pictorial information on issue perception。Journalism and Mass Communication Quarterly,77,355-366。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Morton, T. A.、Duck, J. M.(2001)。Communication and health beliefs: Mass and interpersonal influences on perceptions of risk to self and others。Communication Research,28(5),602-626。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Witte, K.(1994)。Fear control and danger control: An empirical test of the Extended Parallel Process Model。Communication Monographs,61,113-134。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Chaffee, S. H.、Roser, C.(1986)。Involvement and the consistency of knowledge, attitudes, and behaviors。Communication Research,13(3),373-399。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Paivio, A.、Rogers, T. B.、Smythe, P. C.(1968)。Why are pictures easier to recall than words?。Psychonomic Science,11,137-138。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Pezdek, K.(1977)。Cross-modality semantic integration of sentence and picture memory。Journal of Experimental Psychology: Human Learning and Memory,3,515-524。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Slovic, P.(1987)。Perceptions of risk。Science,236,280-285。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Metzger, M. J.、Flanagin, A. J.、Eyal, K.、Lemus, D. R.、McCann, R. M.(2003)。Credibility for the 21st Century: Integrating perspectives on source, message, and media credibility in the contemporary media environment。Communication yearbook,27,293-336。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Johnson, T. J.、Kaye, B. K.(2000)。Using Is Believing: The Influence of Reliance on the Credibility of Online Political Information among Politically Interested Internet Users。Journalism and Mass Communication Quarterly,77(4),865-879。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Rothman, A. J.、Salovey, P.(1997)。Shaping perceptions to motivate healthy behavior: The role of message framing。Psychological Bulletin,121,3-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Chen, Qimei、Wells, William D.(1999)。Attitude toward the site。Journal of Advertising Research,39(5),27-37。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research,12(3),341-352。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Weinstein, N.(1980)。Unrealistic Optimism about Future Life Events。Journal of Personality and Social Psychology,39(5),806-820。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Westley, B. H.、Severin, W. J.(1964)。Some Correlates of Media Credibility。Journalism & Mass Communication Quarterly,41(3),325-335。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Graber, D. A.(1990)。Seeing is remembering: How visuals contribute to learning from television news。Journal of Communication,40(3),134-155。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Grimes, T.(1990)。Encoding TV News Messages into Memory。Journalism Quarterly,67(4),757-766。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Petty, Richard E.、Cacioppo, John T.、Goldman, Rachel(1981)。Personal Involvement as a Determinant of Argument-Based Persuasion。Journal of Personality and Social Psychology,41(5),847-855。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Tversky, Amos、Kahneman, Daniel(1981)。The Framing of Decisions and the Psychology of Choice。Science,211(4481),453-458。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Gerbner, George、Gross, Larry(1976)。Living with Television: The Violence Profile。Journal of Communication,26(2),173-199。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Johnson, Thomas J.、Kaye, Barara K.(1998)。Cruising is Believing: Comparing Internet and Traditional Sources on Media Credibility Measure。Journalism & Mass Communication Quarterly,75(2),325-340。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | Adoni, Hanna、Mane, Sherrill(1984)。Media and the Social Construction of Reality: Toward and Integration of Theory and Research。Communication Research,11(3),323-340。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Bucy, E. P.(200205)。Audience responses to traumatic news: Processing the world trade center attacks。The American Political Science Association annual conference。Boston, MA:Political Communication Division。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Zhou, S.、Pan, C.、Zhong, X.(200505)。Effects of rationality and story attributes on SARS perception。Annual Conference of the International Communication Association。New York。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Nimmo, D.、Combs, J.(1985)。Nightly honors: Crisis coverage in television network news。Knoxville:University of Tennessee Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Roper, B. W.(1967)。Emerging profiles of television and other mass media: Public attitude, 1959-1967。New York:Television Information Office。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Signorielli, N.(1993)。Mass media Images and impact on health: A sourcebook。Westport, CT:Greenwood Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Fogg, B. J.(2003)。Persuasive technology: Using computers to change what we think and do。San Francisco, CA:Morgan Kaufmann。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Lippmann, Walter(1922)。Public Opinion。New York, NY:Harcourt Brace Jovanovich。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Obvious Change。Yale University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Zillmann, D.、Brosius, H. B.(2000)。Exemplification in Communication: The Influence of Case Reports on the Perception of Issues。Mahwah, New Jersey:Lawrence Erlbaum Associates。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | Cordasco, P.(2007)。Edelman trust barometer,http://www.edelman.com/news/ShowOne.asp?ID=146, 2007/01/30。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Gallup Poll(20070105)。Media use and evaluation,http://www.galluppollcom/content/?ci=1663&pg=1, 2007/01/29。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 李雅萍(2007)。2006第三季台灣有線寬頻用戶數達440萬,http://www.find.org.tw/0105/howmanv/howmanv.disp.asp?id=159。 延伸查詢![new window](/gs32/images/newin.png) | 圖書論文1. | Lasswell, H. D.(1948)。The structure and function of communication in society。The communication of ideas。New York, NY:The Institute for Religious and Social studies, Jewish Theological Seminary of America。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Covello, V. T.、von Winterfeldt, D.、Slovic, P.(1987)。Communicating risk information to public。Risk communication。Washington, DC:Conservation Foundation。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Stephenson, M. T.、Witte, K.(2001)。Creating fear in a risky world: Generating effective health risk messages。Public communication campaign。Thousand Oaks, CA:Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Tankard, James W. Jr.(2001)。The empirical approach to the study of media framing。Framing public life: Perspective on media and our understanding of the social world。Mahwah, NJ:Lawrence Erlbaum Associates。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Katz, E.、Blumer, J. G.、Gurevitch, M.(1974)。Utilization of mass communication by the individual。The Uses of Mass Communication: Current Perspectives on Gratifications Research。Beverly Hills, CA:Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |