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題名：A Study of Cooperative Advertising in a Manufacturer-Retailer Supply Chain
書刊名：International Journal of Information and Management Sciences
作者：Tsou, Ching-shih／Fang, Hsiao-hua／Lo, Hui-chiung／Huang, Chih-ho
出版日期：2009
卷期：20:1
頁次：頁15-26
主題關鍵詞：Cooperative advertising；Stackelberg；Equilibrium；Nash equilibrium
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:33
期刊論文
1.Little, J. D.(1979)。Aggregate advertising models: The state of the art。Operations Research，27(4)，629-667。  new window
2.Dant, R. P.、Berger, P. D.(1996)。Modelling cooperative advertising decisions in franchising。Journal of the Operational Research Society，47，1120-1136。  new window
3.Jørgensen, S.、Sigué, S. P.、Zaccour, G.(2000)。Dynamic cooperative advertising in a channel。Journal of Retailing，76(1)，71-92。  new window
4.Maloni, M. J.、Benton, W. C.(1997)。Supply Chain Partnerships: Opportunities for Operations Research。European Journal of Operational Research，101(3)，419-429。  new window
5.Croom, S. R.、Romano, P.、Giannakis, M.(2000)。Supply chain management: an analytical framework for critical literature review。European Journal of Purchasing and Supply Management，6(1)，67-83。  new window
6.Bass, F. M.(1969)。A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes。Journal of Marketing Research，6(3)，291-300。  new window
7.Bergen, Mark、John, George(1997)。Understanding Cooperative Advertising Participation Rates in Conventional Channels。Journal of Marketing Research，34(3)，357-369。  new window
8.Huang, Zhimin、Li, Susan X.(2001)。Co-op Advertising Models in Manufacture-retailer Supply Chain: A Game Theory Approach。European Journal of Operational Research，135(3)，527-544。  new window
9.Li, Susan X.、Huang, Zhimin、Zhu, Joe、Chau, Patrick Y. K.(2002)。Cooperative Advertising, Game Theory and Manufacturer-retailer Supply Chains。Omega: The International Journal of Management Science，30(5)，347-357。  new window
10.Saunders, J.(1987)。The Specification of Aggregate Market Models。European Journal of Marketing，21(2)，5-47。  new window
圖書
1.Gibbons, Robert(1992)。A Primer in Game Theory。A Primer in Game Theory。London, UK/ New York, NY：Harvester Wheatsheaf Ltd.。  new window
2.Nylen, D. W.(1993)。Advertising: Planning, Implementation, and Control。Cincinnati, Ohio：South-Western Publishing Co.。  new window
3.Basar, T.、Olsder, G. J.(1995)。Dynamic Noncooperative Game Theory。Dynamic Noncooperative Game Theory。New York, NY。  new window
4.Crimmins, E. C.(1984)。Cooperative Advertising。Cooperative Advertising。New York, NY。  new window
5.Hutchins, M. S.(1953)。Cooperative Advertising。Cooperative Advertising。New York, NY。  new window
6.Wells, W.、Moriarty, S.、Burnett, J.(2006)。Advertising: Principles and Practice。Advertising: Principles and Practice。Upper Saddle River, NJ。  new window
 
 
 
 
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