| 期刊論文1. | Baesens, Bart、Viaene, Stijn、Van den Poel, Dirk、Vanthienen, Jan、Dedene, Guido(2002)。Bayesian Neural Network Learning for Repeat Purchase Modelling in Direct Marketing。European Journal of Operational Research,138,191-211。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Kuo, R. J.、An, Y. L.、Wang, H. S.、Chung, W. J.(2006)。Integration of Self-organizing Feature Maps Neural Network and Genetic K-means Algorithm for Market Segmentation。Expert Systems with Applications,30(2),313-324。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Hsieh, N.-C.(2005)。Hybrid mining approach in the design of credit scoring models。Expert Systems with Applications,28(4),655-665。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Dasgupta, C. G.、Ghose, S.、Dispensa, G. S.(1994)。Comparing the Predictive Performance of a Neural Network Model with Some Traditional Market Response Models。International Journal of Forecasting,10(2),235-244。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Vellido, Alfredo、Lisboa, Paulo J. G.、Vaughan, J.(1999)。Neural networks in business: A survey of applications (1992-1998)。Expert Systems with Applications,17(1),51-70。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Donato, June M.、Schryver, Jack C.、Hinkel, Gregory C.、Schmoyer, Richard L. Jr.、Leuze, Micheal R.、Grandy, Nancy W.(1999)。Mining Multi-dimensional Data for Decision Support。Future Generation Computer Systems,15(3),433-441。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Fish, K. E.、Barnes, J. H.、Aiken, M. W.(1995)。Artificial neural networks: A new methodology for industrial market segmentation。Industrial Marketing Management,24(5),431-438。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Lee, Tian-Shyug、Chiu, Chih-Chou、Lu, Chi-Jie、Chen, I-Fei(2002)。Credit Scoring Using the Hybrid Neural Discriminant Technique。Expert Systems with Applications,23(3),245-254。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Zhang, Guo-Qiang、Hu, Michael Y.、Patuwo, B. Eddy、Indro, Daniel C.(1999)。Artificial Neural Networks in Bankruptcy Prediction: General Framework and Cross-validation Analysis。European Journal of Operational Research,116(1),16-32。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Balakrishnan, P. V.、Cooper, M. C.、Jacob, V. S.、Lewis, P. A.(1996)。Comparative Performance of The FSCL Neural Net and K-Means Algorithm for Market Segmentation。European Journal of Operational Research,93(2),346-357。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Hornik, Kurt、Stinchcombe, Maxwell、White, Halbert(1989)。Multilayer Feedforward Networks Are Universal Approximators。Neural Networks,2(5),359-366。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Au, W. H.、Chan, K. C. C.(2003)。Mining Fuzzy Association Rules in a Bank-account Database。IEEE Transactions on Fuzzy Systems,11(2),238-248。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Cendrowska, Jadzia(1988)。PRISM: An Algorithm for Inducing Modular Rules。International Journal of Man-machine Studies,27(4),349-370。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Chan, C.-C. Henry(2008)。Intelligent Spider for Information Retrieval to Support Mining-based Price Prediction for Online Auctioning。Expert Systems with Applications,34(1),347-356。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Chan, C.-C. H.(2005)。Online Auction Customer Segmentation Using a Neural Network Model。International Journal of Applied Science and Engineering,3(2),101-109。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | 蔣定安、陳偉、王亦凡、黃連進(2001)。Rules Generation from the Decision Tree。Journal of Information Science and Engineering,17(2),325-339。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Davies, F.、Moutinho, L.、Curry, B.(1996)。ATM User Attitudes: A Neural Network Analysis。Marketing Intelligence & Planning,14(2),26-32。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Feelders, A. J.(2000)。Credit Scoring and Reject Inference with Mixture Models。International Journal of Intelligent Systems in Accounting, Finance and Management,9(1),1-8。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Hadden, John、Tiwari, Ashutosh、Roy, Rajkumar、Ruta, Dymitr(2007)。Computer Assisted Customer Churn Management: State-of-the-Art and Future Trends。Computers & Operations Research,34(10),2902-2917。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Kim, Yoon Seong、Sohn, So Young(2004)。Managing Loan Customers Using Misclassification Patterns of Credit Scoring Model。Expert Systems with Applications,26(4),567-573。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Lancher, R. C.、Coats, Pamela K.、Shanker, C. Sharma、Fant, L. Fant(1995)。A Neural Network for Classifying the Financial Health of a Firm。European Journal of Operational Research,85(1),53-65。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Malhotra, Rashmi、Malhotra, D. K.(2003)。Evaluating Consumer Loans Using Neural Networks。Omega,31(2),83-96。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Setiono, Rudy、Thong, James Y. L.、Yap, Chee-Sing(1998)。Symbolic Rule Extraction from Neural Networks - An Application to Identifying Organizations Adopting IT。Information & Management,34(2),91-101。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Tao, Yu-Hui、Yeh, Chu-Chen Rosa(2003)。Simple Database Marketing Tools in Customer Analysis and Retention。International Journal of Information Management,23(4),291-301。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Cai, Y.、Cercone, N.、Han, J.(1990)。An attribute-oriented approach for learning classification rules from relational databases。Sixth International Conference on Data Engineering,281-288。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Fayyad, U. M.(1994)。Branching on Attribute Values in Decision Tree Generation601-606。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Dyche, J.(2001)。The CRM Handbook: A Business Guide to Customer Relationship Management。The CRM Handbook: A Business Guide to Customer Relationship Management。Reading, MA:Addison-Wesley。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Berry, Michael J. A.、Linoff, Gordon S.(2004)。Data Mining Techniques for Marketing, Sales and Customer Relationship Management。Wiley Publishers。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Kohonen, T.(1995)。Self-organizing Maps。Berlin:Springer-Verlag。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Quinlan, J. Rose(1993)。C4.5: Programs for Machine Learning。Morgan Kaufmann Publishers。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |