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題名:Enhancing Consumer Behavior Analysis by Data Mining Techniques
書刊名:International Journal of Information and Management Sciences
作者:Hsieh, Nan-chenChu, Kuo-chung
出版日期:2009
卷期:20:1
頁次:頁39-53
主題關鍵詞:Data miningNeural networkDecision treeConsumer behavior analysisCredit card
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:26
期刊論文
1.Baesens, Bart、Viaene, Stijn、Van den Poel, Dirk、Vanthienen, Jan、Dedene, Guido(2002)。Bayesian Neural Network Learning for Repeat Purchase Modelling in Direct Marketing。European Journal of Operational Research,138,191-211。  new window
2.Kuo, R. J.、An, Y. L.、Wang, H. S.、Chung, W. J.(2006)。Integration of Self-organizing Feature Maps Neural Network and Genetic K-means Algorithm for Market Segmentation。Expert Systems with Applications,30(2),313-324。  new window
3.Hsieh, N.-C.(2005)。Hybrid mining approach in the design of credit scoring models。Expert Systems with Applications,28(4),655-665。  new window
4.Dasgupta, C. G.、Ghose, S.、Dispensa, G. S.(1994)。Comparing the Predictive Performance of a Neural Network Model with Some Traditional Market Response Models。International Journal of Forecasting,10(2),235-244。  new window
5.Vellido, Alfredo、Lisboa, Paulo J. G.、Vaughan, J.(1999)。Neural networks in business: A survey of applications (1992-1998)。Expert Systems with Applications,17(1),51-70。  new window
6.Donato, June M.、Schryver, Jack C.、Hinkel, Gregory C.、Schmoyer, Richard L. Jr.、Leuze, Micheal R.、Grandy, Nancy W.(1999)。Mining Multi-dimensional Data for Decision Support。Future Generation Computer Systems,15(3),433-441。  new window
7.Fish, K. E.、Barnes, J. H.、Aiken, M. W.(1995)。Artificial neural networks: A new methodology for industrial market segmentation。Industrial Marketing Management,24(5),431-438。  new window
8.Lee, Tian-Shyug、Chiu, Chih-Chou、Lu, Chi-Jie、Chen, I-Fei(2002)。Credit Scoring Using the Hybrid Neural Discriminant Technique。Expert Systems with Applications,23(3),245-254。  new window
9.Zhang, Guo-Qiang、Hu, Michael Y.、Patuwo, B. Eddy、Indro, Daniel C.(1999)。Artificial Neural Networks in Bankruptcy Prediction: General Framework and Cross-validation Analysis。European Journal of Operational Research,116(1),16-32。  new window
10.Balakrishnan, P. V.、Cooper, M. C.、Jacob, V. S.、Lewis, P. A.(1996)。Comparative Performance of The FSCL Neural Net and K-Means Algorithm for Market Segmentation。European Journal of Operational Research,93(2),346-357。  new window
11.Hornik, Kurt、Stinchcombe, Maxwell、White, Halbert(1989)。Multilayer Feedforward Networks Are Universal Approximators。Neural Networks,2(5),359-366。  new window
12.Au, W. H.、Chan, K. C. C.(2003)。Mining Fuzzy Association Rules in a Bank-account Database。IEEE Transactions on Fuzzy Systems,11(2),238-248。  new window
13.Cendrowska, Jadzia(1988)。PRISM: An Algorithm for Inducing Modular Rules。International Journal of Man-machine Studies,27(4),349-370。  new window
14.Chan, C.-C. Henry(2008)。Intelligent Spider for Information Retrieval to Support Mining-based Price Prediction for Online Auctioning。Expert Systems with Applications,34(1),347-356。  new window
15.Chan, C.-C. H.(2005)。Online Auction Customer Segmentation Using a Neural Network Model。International Journal of Applied Science and Engineering,3(2),101-109。  new window
16.蔣定安、陳偉、王亦凡、黃連進(2001)。Rules Generation from the Decision Tree。Journal of Information Science and Engineering,17(2),325-339。  new window
17.Davies, F.、Moutinho, L.、Curry, B.(1996)。ATM User Attitudes: A Neural Network Analysis。Marketing Intelligence & Planning,14(2),26-32。  new window
18.Feelders, A. J.(2000)。Credit Scoring and Reject Inference with Mixture Models。International Journal of Intelligent Systems in Accounting, Finance and Management,9(1),1-8。  new window
19.Hadden, John、Tiwari, Ashutosh、Roy, Rajkumar、Ruta, Dymitr(2007)。Computer Assisted Customer Churn Management: State-of-the-Art and Future Trends。Computers & Operations Research,34(10),2902-2917。  new window
20.Kim, Yoon Seong、Sohn, So Young(2004)。Managing Loan Customers Using Misclassification Patterns of Credit Scoring Model。Expert Systems with Applications,26(4),567-573。  new window
21.Lancher, R. C.、Coats, Pamela K.、Shanker, C. Sharma、Fant, L. Fant(1995)。A Neural Network for Classifying the Financial Health of a Firm。European Journal of Operational Research,85(1),53-65。  new window
22.Malhotra, Rashmi、Malhotra, D. K.(2003)。Evaluating Consumer Loans Using Neural Networks。Omega,31(2),83-96。  new window
23.Setiono, Rudy、Thong, James Y. L.、Yap, Chee-Sing(1998)。Symbolic Rule Extraction from Neural Networks - An Application to Identifying Organizations Adopting IT。Information & Management,34(2),91-101。  new window
24.Tao, Yu-Hui、Yeh, Chu-Chen Rosa(2003)。Simple Database Marketing Tools in Customer Analysis and Retention。International Journal of Information Management,23(4),291-301。  new window
會議論文
1.Cai, Y.、Cercone, N.、Han, J.(1990)。An attribute-oriented approach for learning classification rules from relational databases。Sixth International Conference on Data Engineering,281-288。  new window
2.Fayyad, U. M.(1994)。Branching on Attribute Values in Decision Tree Generation601-606。  new window
圖書
1.Dyche, J.(2001)。The CRM Handbook: A Business Guide to Customer Relationship Management。The CRM Handbook: A Business Guide to Customer Relationship Management。Reading, MA:Addison-Wesley。  new window
2.Berry, Michael J. A.、Linoff, Gordon S.(2004)。Data Mining Techniques for Marketing, Sales and Customer Relationship Management。Wiley Publishers。  new window
3.Kohonen, T.(1995)。Self-organizing Maps。Berlin:Springer-Verlag。  new window
4.Quinlan, J. Rose(1993)。C4.5: Programs for Machine Learning。Morgan Kaufmann Publishers。  new window
 
 
 
 
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