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題名:跨國廠商的進入模式--直接投資、出口與授權決策
書刊名:經濟論文
作者:蔡宜臻邱俊榮 引用關係
作者(外文):Tsai, Yi-jenChiou, Jiunn-rong
出版日期:2009
卷期:37:1
頁次:頁1-26
主題關鍵詞:進入模式直接投資出口授權Entry modeDirect investmentExportLicensing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:0
  • 點閱點閱:67
本文探討當技術較佳的跨國廠商能以出口、直接投資或授權這三種方式作為進入地主國市場模式時的進入策略選擇問題。本文假設跨國廠商的授權為單位授權金授權。本文主要的結論如下。在具有貿易障礙的開放經濟中,單拉授權金授權也是跨國廠商進入地主國市場可能的策略。關稅的高低與兩廠商成本差距的大小,也會對跨國廠商進入策略的選擇有所影響。關稅甚低時,跨國廠商僅會出口。關稅較高時,若兩廠商成本差距較小,跨國廠商會採授權;兩廠商成本差距較大,跨國廠商則會探直接投資。隨著兩廠商成本差距逐漸縮小,在較高的關稅下,跨國廠商將由直接投資改為授權;中度的關稅下,跨國廠商的策略由直接投資改變為出口再改變為授權;在較低的關稅下,跨國廠商則由出口改為授權策略。跨國廠商不同的進入模式,也會影響地主國對跨國廠商進入模式的偏好,唯有當關稅很低或很高時,跨國廠商的進入模式才會與地主國偏好的進入模式一致。
When a technology-superior multinational firm intends to enter a new market, three possible entry types, export, direct investment, and licensing, are usually under consideration. In this paper, we analyze the optimal decision on the entry mode by the multinational firm. We focus on the royalty licensing style. The main findings are as follows. Royalty licensing become a possible strategy of the multinational firm when trade barriers exist. Export is the only possible strategy if the tariff is low enough. The cost gap between the multinational firm and the host country's firm plays an important role when the tariff is relatively high. The multinational firm will adopt the licensing mode if the cost differentiation is relatively small, but will invest directly if the cost gap is large. When the cost gap shrinks, the direct investment strategy may switch to the licensing one with a larger tariff, and switch to export if the tariff is low. The optimal decision of the multinational firm matches the host country's preference only when the tariff is quite high or quite low.
期刊論文
1.Eicher, T. and J. W. Kang(2005)。“Trade, foreign direct investment, or acquisition: Optimal entry modes for multinationals,”。Journal of Development Economics,77,207-228。  new window
2.Vishwasrao, Sharmila(2007)。Royalties vs. Fees: How Do Firms Pay for Foreign Technology?。International Journal of Industrial Organization,25(4),741-759。  new window
3.Kabiraj, Tarun、Marjit, Sugata(2003)。Protecting consumers through protection: The role of tariff-induced technology transfer。European Economic Review,47,113-124。  new window
4.Mukherjee, A.、Pennings, E.(2006)。Tariffs, licensing and market structure。European Economic Review,50(7),1699-1707。  new window
5.Belderbos, René A.、Sleuwaegen, Leo(1998)。Tariff Jumping DFI and Export Substitution: Japanese Electronics Firms in Europe。International Journal of Industrial Organization,16(5),601-638。  new window
6.Jocelyn, Glass Amy、Saggi, Kamal。Licensing versus Direct Investment: Implications for Economic Growth。Journal of International Economics,56(1),131-153。  new window
7.Fosfuri, Andrea、Motta, Massimo、Ronde, Thomas(2001)。Foreign Direct Investment and Spillovers through Workers' Mobility。Journal of International Economics,53(1),205-222。  new window
8.Ethier,Wilfred J.。The Multinational Firm。Quarterly Journal of Economics,101(4),805-833。  new window
9.Fosfuri, Andrea。Patent Protection, Imitation and the Mode of Technology Transfer。International Journal of Industrial Organization,18(7),1129-1149。  new window
10.Harris, Richard G.、Schmitt, Nicolas。Strategic Export Policy with Foreign Direct Investment and Import Substitution。Journal of Development Economics,62(1),85-104。  new window
11.Horstmann, Ignatius J.、Markusen, James R.。Strategic Investments and the Development of Multinationals。International Economic Review,28(1),109-121。  new window
12.Horstmann, I.、Markusen, J. R.(1992)。Endogenous Market Structures in International Trade。Journal of International Economics,32(1/2),109-129。  new window
13.Konishi, Hideo、Saggi, Kamal、Weber, Shlomo。Endogenous Trade Policy under Foreign Direct Investment。Journal of International Economics,49(2),289-308。  new window
14.Motta, M.(1992)。Multinational Firms and the Tariff-jumping Argument: A Game Theoretic Analysis with Some Unconventional Conclusions。European Economic Review,36(8),1557-1571。  new window
15.Motta, Massimo、Thisse, Jacques-Franoçois、Cabrales, Antonio。On the Persistence of Leadership or Leapfrogging in International Trade。International Economic Review,38(4),809-824。  new window
16.Murakami, Yukako。Are Multinational Enterprises More Productive: A Test of the Selection Hypothesis。Journal of Asian Economics,16(2),327-339。  new window
17.Qiu, Larry D.、Tao, Zhigang。Export, Foreign Direct Investment, and Local Content Requirement。Journal of Development Economics,66(1),101-125。  new window
18.Rob, Rafael、Vettas, Nikolaos。Foreign Direct Investment and Exports with Growing Demand。Review of Economic Studies,70(3),629-648。  new window
19.Rostoker, Michael D.。A Survey of Corporate Licensing。IDEA: The Intellectual Property Law Review,24,59-92。  new window
20.Rowthorn, R. E.。Intra-industry Trade and Investment under Oligopoly: The Role of Market Size。Economic Journal,102(411),402-414。  new window
21.Saggi, Kamal。Entry into a Foreign Market: Foreign Direct Investment versus Licensing。Review of International Economics,4(1),99-104。  new window
22.Saggi, K.。Foreign Direct Investment, Licensing, and Incentives for Innovation。Review of International Economics,7(4),699-714。  new window
23.Smith, Alasdair。Strategic Investment, Multinational Corporations and Trade Policy。European Economic Review,31(1/ 2),89-96。  new window
24.Song, E. Young。Voluntary Export Restraints and Strategic Technology Transfers。Journal of International Economics,40(1/ 2),165-186。  new window
25.Stähler, Frank。Market Entry and Foreign Direct Investment。International Journal of Industrial Organization,24(2),335-347。  new window
26.Tang, Ming-Je、Yu, Chwo-Ming Joseph。Foreign Market Entry: Production-related Strategies。Management Science,36(4),476-489。  new window
27.Teng, Jinn-Tsair、Chern, Maw-Sheng、Kim, Ki-Hee。Entry Strategies for Multinational Enterprises and Host Countries。European Journal of Operational Research,133(1),62-68。  new window
圖書
1.Taylor, C. T.)、Silberston, Z. A.。The Economic Impact of the Patent System: A Study of the British Experience。The Economic Impact of the Patent System: A Study of the British Experience。Cambridge, UK。  new window
 
 
 
 
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