Does CEO Media Coverage Affect Firm Performance?__臺灣人文及社會科學引文索引資料庫

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題名：	Does CEO Media Coverage Affect Firm Performance?
書刊名：	交大管理學報
作者：	池祥萱／林煜恩／陳韋如／周賓凰
作者(外文)：	Chih, Hsiang-hsuan／Lin, Yu-en／Chen, Wei-ru／Chou, Pin-huang
出版日期：	2009
卷期：	29:1
頁次：	頁139-173
主題關鍵詞：	媒體曝光度；公司績效；行為財務學；Media coverage；Firm performance；Behavioral finance
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:4 共同引用:0 點閱:65

本文建立屬於台灣上市公司CEO媒體資料庫，探討CEO媒體曝光度對於公司的經營績效與市場績效的影響。我們發現，CEO籍由大量的媒體曝光的確會改變大眾對公司的認知，進而造成公司營運狀況的改變。而且不論CEO的媒體曝光度是否影響公司的營運狀況，股市投資人皆會因為CEO媒體曝光度，改變其對公司股票的認知，造成公司股價報酬率的變動。主要實證研究結果如下。第一，公司經營績效較佳、股價報酬率表現較差、公司規模較大、公司成立時間較久以及家族集團公司的CEO較受到媒體的注意。第二，CEO媒體曝光度對於短期經營績效有正向影響，但長期有負向影響。第三，CEO媒體曝光度對於公司市場績效有持續的負向影響，主要原因可能是資訊不對稱及散戶的過度反應。第四，CEO若常以正面新聞曝光會顯著增加公司經營績效，但市場績效卻會顯著下跌。此外，非家族集團公司的CEO較能籍由正面或是公司新聞曝光度增加公司的經營績效。

以文找文

期刊論文
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37.	Rindova,V.、Williamson, I.、Petkova, A.、Sever, J. M.(2005)。Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation。Academy of Management Journal，48(6)，1033-1049。
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會議論文
1.	Eichholz, M.(1999)。Judging by Media Coverage? CEO Images in the Press and the Fortune America's Most Admired Companies Survey。

研究報告
1.	Bushee, B. J.、Core, J. E.、Guay, W. R.、Hamm, J. W.(2007)。The Role of the Business Press as an Information Intermediary。
2.	Hamilton, J. T.、Zeckhauser, R.(2004)。Media Coverage of CEOs: Who? What? Where? When? Why?。
3.	Malmendier, U.、Tate, G.(2005)。Superstar CEOs。
4.	Meschke, F.(2002)。CEO Interviews on CNBC。

圖書
1.	Kotler, Philip、Andreasen, Alan R.(1996)。Strategic marketing for nonprofit organizations。Upper Saddle River, New Jersey：Prentice Hall。
2.	Baker, M.、Ruback, R.、Wurgler, J.(2006)。Behavioral Corporate Finance: A Survey。Handbook of Corporate Finance: Empirical Corporate Finance。Amsterdam, Netherlands。
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4.	Graham, J. D.(1997)。Making the CEO the Chief Communications Officer: Counseling Senior Management。The Handbook of Strategic Public Relations and Integrated Communications。New York, NY。
5.	Khurana, Rakesh(2002)。Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs。Princeton, NJ：Princeton University Press。
6.	Shih-Fan, Wang(1989)。Communication Content Analysis: Theory and Practice。Communication Content Analysis: Theory and Practice。Taipei。

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