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題名:應用資料探勘於戶外活動用品專賣店之顧客忠誠及價值分析
書刊名:品質學報
作者:羅巧芳吳信宏張恩啟鄭易
作者(外文):Lo, Chiao-fangWu, Hsin-hungChang, En-chiCheng, Yi-ying
出版日期:2008
卷期:15:4
頁次:頁293-303
主題關鍵詞:資料探勘RFM模型顧客分群自組織映射圖網路Data miningRFM modelCustomer clusterSelf-organizing map
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:5
  • 點閱點閱:34
期刊論文
1.趙婉伶(19990900)。資料倉儲挖掘商業契機。流通世界,105,72-76。  延伸查詢new window
2.(1998)。Mellon Bank forecasts a bright future for data mining。Bank Systems & Technology,35(10),9。  new window
3.Omer, A. B.(2004)。Applying data mining techniques to forecast number of airline passengers in Saudi Arabia (domestic and international travels)。Journal of Air Transportation,9(1),100-115。  new window
4.Sung, H. H.、Sang, C. P.(1998)。Application of data mining tools to hoteldata mart on the internet for database marketing。Expert Systems with Applications,15,1-31。  new window
5.Cheng, B.-W.、Chang, C.-L.、Liu, I-S.(2005)。Enhancing care services quality of nursing homes using data mining。Total Quality Management & Business Excellence,16(5),575-596。  new window
6.Bult, J. R.、Wansbeek, T. J.(1995)。Optimal selection for direct mail。Marketing Science,14(4),378-381。  new window
7.Fayyad, Usama、Stolorz, P.(1997)。Data mining and KDD: promise and challenges。Future Generation Computer Systems,13,99-115。  new window
8.張百棧、蔡介元、謝日章(20021100)。應用資料挖掘於顧客關係管理之研究--以化妝品業為例。工業工程學刊,19(6),45-59。new window  延伸查詢new window
9.Frawley, W.、Piatetsky-Shapito, C.、Matheus, C.(1992)。Knowledge discovery in database: an overview。AI Magazine,13(3),57-70。  new window
10.Shaw, M. J.、Subramaniam, C.、Tan, G. W.、Welge, M. E.(2001)。Knowledge management and data mining for marketing。Decision Support Systems,31(1),127-137。  new window
會議論文
1.Kleissner, C.(1998)。Data mining for the enterprise。The 31st Annual Hawaii International Conference On System Sciences,(會議日期: 1998/01/06-09)。Kohala, Hawaii。295-304。  new window
2.吳冠宏、吳信宏、郭廣洋(2004)。應用資料挖掘於交通事故資料分析。中華民國品質學會第40 屆年會高雄市分會第30 屆年會暨第10 屆全國品質管理研討會,2(7),72-81。  延伸查詢new window
圖書
1.Fayyad, U. M.、Gregory, P. S.、Padhraic, S.、Ramasamy, U.(1996)。Advances in Knowledge Discovery and Data Mining。Menlo Park, CA:AAAI Press:The MIT Press。  new window
2.Hughes, A. M.(2000)。Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program。McGraw-Hill。  new window
 
 
 
 
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