Attitudes toward Green Consumption of the Tourists Lodging in the Resort Hotel--A Case Involving Hotel Industry in the Kenting Area_

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題名：	Attitudes toward Green Consumption of the Tourists Lodging in the Resort Hotel--A Case Involving Hotel Industry in the Kenting Area
書刊名：	運動休閒管理學報
作者：	莊中銘
作者(外文)：	Chuang, Chung-ming
出版日期：	2009
卷期：	6:1
頁次：	頁102-114
主題關鍵詞：	渡假旅館；消費者行為；對綠色消費的態度；Resort hotel；Consumer behavior；Attitudes toward green consumption
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:0 點閱:25

本研究主要目的在探討渡假飯店住宿遊客對綠色消費所抱持的態度。以墾丁地區渡假飯店住宿消費者為研究對象，研究方法採用問卷調查法，以非隨機之便利取樣方式進行問卷調查，共發出480份問卷，回收有效問卷364份，回收率76%，收集資料經編碼與整理後，採用統計軟體SPSS 15.0 for Windows版，以敘述性統計、獨立樣本t檢定及單因子變異數進行統計分析。研究結果發現：不同性別差異分析中，均未達顯著差異；不同婚姻狀況差異分析中，僅「綠色理念」因素達顯著差異水準(p<.05)；不同年齡差異分析中，亦僅「綠色理念」因素達顯著差異(p<.05)，經進一步事後比較分析得知，30至39歲與40至49歲兩個年齡層的消費者顯著高於20至29歲年齡層；不同教育程度差異分析中，均未達顯著差異水準。根據上述的研究結果，本研究建議環境保護主管機關對於綠色消費的概念應多加強推廣與宣導，並應朝向制定相關法規，以加強消費者環保意識。

以文找文

The purpose of this study was to investigate the resort hotel tourists' attitude toward green consumption. Questionnaires were used in this survey research and were distributed to subjects derived from non-probability convenience sampling. 480 tourists in resort hotels of Kenting area were surveyed, 364 questionnaires were given back with return rate of 76%.. Descriptive statistics, independent t-test and One-way ANOVA are furthered used to analyze collected data. The results showed that no significant difference exists between different genders regarding attitude toward green consumption. However, the significant difference did exist among different age and martial status groups (P<.05), After further afterward comparative analysis knowing that 30~39 and 40~49 age level greater attention to <||>green concept<||> than 20~29 age group. Finally further suggestions are made according to the research results, This research suggestion environmental protection government apartment should strengthen promotion and the guidance about the concept regarding the green and should face the formulation related laws, and so strengthens the consumers' cognition of environmental protection.

以文找文

期刊論文
1.	Yeh, P. H.、Cai, J. F.、Huan, T. C.(2003)。A study of consumer environment protection behavior and hotel lodging willing。Journal of Environmental Management，3，159-169。
2.	Hines, J. M.、Hungerford, H. R.(1987)。Analysis and synthesis of research on responsible environment behavior: A meta-analysis。Journal of Environmental Education，75(2)，1-8。
3.	Lai, M. S.(2000)。Evaluating system of Canada green hotel, building and electric power.Environment Protection。Seal Brief，19，19-21。
4.	Lee, M.T.(2007)。The research of tourist willingness to pay for green building hotel in Kenting National Park。Chung Hua Journal of Architecture，3(21)，21-14。
5.	Shen, C. W.(2001)。The cognition and exploration of green hotel among tourist hotel manager in Taiwan。Tourism Man ag ement Research，7(1)，71-86。
6.	Yu, N.(2000)。Origin, present situation and future of the green consumption movement。Journal of Environmental Engineer，11(3)，6-15。
7.	Shrum, L. J.、McCarty, J. A.、Lowrey, T. M.(1995)。Buyer characteristics of the green consumer and their implications for advertising strategy。Journal of Advertising，24(2)，71-82。
8.	Gilg, A.、Barr, S.、Ford, N.(2005)。Green consumption or sustainable lifestyles? Identifying the sustainable consumer。Futures，37(6)，481-504。
9.	Cottrell, S. P.、Graefe, A. R.(1997)。Testing a conceptual framework of responsible environmental behavior。Journal of Environmental Education，29(1)，17-27。

學位論文
1.	Chen, Y. S(2001)。The response of consumers who have different Attitudes about environment protection on green marketing(博士論文)。National Chiao Tung University.。
2.	Peng , W. C.(2002)。Relationships between personal value，product attributes, green attitude and green consumer behavior(碩士論文)。National Cheng Kung University.。
3.	Wang, J. C.(2005)。Constructing a mechanism for green hotel certification in Taiwan.(碩士論文)。National Taiwan Kaohsiung Nor。
4.	呂正成(1994)。綠色消費者之消費行為研究：以主婦聯盟會員為例(碩士論文)。國立臺灣大學。延伸查詢

圖書
1.	Ajzen, I.(1998)。Attitudes, personality and behavior. Milton Keynes。Milton Keynes：Open University Press。
2.	Weber, A. L.(1991)。Introduction to psychology。New York：Harper Perennial。
3.	Elkington, J.、Hailes, J.、Makower, J.(1990)。The green consumer。New York：Penguin Books。
4.	Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。

其他
1.	G reen Hotels Association(2003)。What are green hotels?，http://www.greenhotels.com/whatare.htm， 2008/06/05。
2.	(2004)。Republic of China People: Green Hotel Grading Rules，http://big5.huaxia. com/xw/dl/0005 056 0 . h tml， 2008/02/05。
3.	The State Economic and Trade Commission.(2008)。Standards for green hotels promulgated，http://w ww.cenews.com.cn.， 2008/06/05。
4.	Tourism Bureau, M. O. T. C. Republic of China(2009)。Tourism monthly statistic，http://ad min .tai wan.net.tw/indexc.asp， 2009/02/17。

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