購物導向對線上購物採用之影響__臺灣人文及社會科學引文索引資料庫

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題名：	購物導向對線上購物採用之影響
書刊名：	行銷評論
作者：	邱光輝／吳文傑／秦大智
作者(外文)：	Chiu, Kuang-hui／Wu, Wen-chieh／Chin, Ta-chih
出版日期：	2006
卷期：	3:2
頁次：	頁219-239
主題關鍵詞：	購物導向；線上購物；Shopping orientation；Online shopping
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:3 共同引用:0 點閱:233

學者針對實體零售通路，已進行不少有關消費者行為的研究，這些研究中，有以購物導向的觀點探究消費者的購買行為。同樣的研究近年也應用在網際網路的購買行為上，然而，相較已蓬勃發展的線上消費市場，以購物導向探究線上購物的消費者行為，實有再深入研究的必要。本研究以消費者購物導向五個構面：便利導向、價格導向、經驗導向、休閒導向及商店忠誠導向，瞭解線上購物的消費者行為，並同時研究消費者購物導向與線上購物行為的關係，是否會因主要購買產品之特徵的不同而有差異。透過354份有效問卷的調查，結果顯示價格導向、商店忠誠導向與線上購物的採用呈現正向相關，休閒導向則與其呈反向相關；而價格導向更進一步影響線上購物的採用者之再購行為。此外，產品屬性也影響了各種線上購物導向消費者的購買行為。

以文找文

There have been lots of studies on the behavior of consumers in physical retailing channels, and some discussed with the perspective on shopping orientations. Those studies of consumer behavior have been applied to study on online shopping as well. Compared with the flourishing online market, however, it is becoming necessary to go forward to explore the behavior of online consumers with shopping orientations. This study is based on five constructs of shopping orientations: convenient orientation, price orientation, experience orientation, recreation orientation, and store-loyalty orientation, and figures out the relationship between these orientations and online shopping adoption, and meanwhile, if the product characters play as moderators. With 354 samples, the results refer to that price and store-loyalty orientations are positively related to online shopping adoption, while recreation orientation is on the contrary. Moreover, price orientation is positively related to re-purchasing online, and the types of main purchasing products are found as moderators on the relationships between shopping orientations and online shopping adoption.

以文找文

期刊論文
1.	Korgaonkar, P. K.(1984)。Consumer Shopping Orientations, Non-store Retailers, and Consumers’ Patronage。Academy of Marketing Science，12(1/2)，11-22。
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6.	Kahn, B. E.、Schmittlein, D. C.(1989)。Shopping trip behaviour: An empirical investigation。Marketing Letters，1(1)，55-69。
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9.	Mokhlis, S.(200603)。The effect of religiosity on shopping orientation: an exploratory study in Malaysia。Journal of American Academy of Business，9(1)，64-74。
10.	Uncles, M. D.、Hammond, K. A.(199507)。Grocery store patronage, International Review of Retail。Distribution and Consumer Research，5，287-302。
11.	Wolin, L.、Korgaonkar, P.、Lund, D.(2002)。Beliefs, attitudes and behavior towards web advertising。International Journal of Advertising，21(1)，81-114。
12.	Berry, L. L.(1979)。The time-buying consumer。Journal of Retailing，55(4)，58-69。
13.	Korgaonkar, Pradeep K.(1981)。Shopping orientations of catalog showroom patrons。Journal of Retailing，57(1)，78-89。
14.	Nickols, S. Y.、Fox, K. D.(1983)。Buying time and saving time: strategies for managing household production。Journal of Consumer Research，10(2)，197-208。
15.	Rangan, V. K.、Menezes, M. A. I.、Maizer, E. P.(1992)。Channel Selection for New Industrial Products: A Framework, Method and Application。Journal of Marketing，56，69-82。
16.	Roy, A.(1994)。Correlates of Mall Visit Frequency。Journal of Retailing，70(2)，139-161。
17.	Bloch, P. H.、Ridgway, N. M.、Dawson, S. A.(1994)。The shopping mall as consumer habitat。Journal of Retailing，70(1)，23-42。
18.	Girard, T.、Korgaonkar, P.、Silverblatt, R.(2003)。Relationship of Type of Product, Shopping Orientations and Demographics with Preference of Shopping on the Internet。Journal of Business and Psychology，18(1)，101-120。
19.	Li, H.、Kuo, C.、Russel, M. G.(1999)。The Impact of perceived Channel Utilities: Shopping Orientation and Demographics on the Consumer Online Buying Behavior。Journal of Computer-Mediated Communication，5(2)。
20.	Gillett, P. L.(197007)。A profile of urban in-home shopper。Journal of Marketing，34，40-45。
21.	Peterson, R. A.、Balasubramarian, S.、Bronnenberg, B. J.(1997)。Exploring the implications of the internet for consumer marketing。Journal of the Academy of Marketing Science，35(4)，329-346。
22.	Jarvenpaa, S. L.、Todd, P. A.(1996)。Consumer Reactions to Electronic Shopping on the World Wide Web。International Journal of Electronic Commerce，1(2)，59-88。
23.	Berry, Leonard L.、Seiders, Kathleen、Grewal, Dhruv(2002)。Understanding service convenience。Journal of Marketing，66(3)，1-17。
24.	Swaminathan, Vanitha、Lepkowska-White, Elzbieta、Rao, Bharat P.、Kraut, R.(1999)。Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange。Journal of Computer-Mediated Communication，5(2)。
25.	McCorkle, D. E.(1990)。The role of perceived risk in mail order catalogue shopping。Journal of Direct Marketing，4，26-35。
26.	Darian, Jean C.(1987)。In-home shopping: Are there consumer segments?。Journal of Retailing，63(2)，163-186。
27.	Kiang, M. Y.、Raghu, T. S.、Shang, K. H.(2000)。Marketing on the internet--Who can benefit from an online marketing approach?。Decision Support System，27(4)，383-393。
28.	Donthu, Naveen、Garcia, Adriana(1999)。The Internet Shopper。Journal of Advertising Research，39(3)，52-58。
29.	Hausman, A.(2000)。A multi-method investigation of consumer motivations in impulse buying behavior。Journal of Consumer Marketing，17(4/5)，403-419。
30.	Anderson, W. Thomas Jr.(1972)。Convenience Orientation and Consumption Behavior。Journal of Retailing，48，49-71。
31.	Bellenger, Danny N.、Korgaonkar, Pradeep K.(1980)。Profiling the recreational shopper。Journal of Retailing，56(3)，77-92。
32.	Bakos, J. Yannis(1997)。Reducing Buyer Search Costs: Implications for Electronic Marketplaces。Management Science，43(12)，1676-1692。
33.	Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy，78(2)，311-329。
34.	Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing，47(3)，69-81。
35.	Reilly, M. D.(198203)。Working Wives and Convenience Consumption。Journal of Consumer Research，8(4)，407-418。
36.	Morganosky, M.(1986)。Cost- Versus Convenience-Oriented Consumers: Demographic, Lifestyle, and Value Perspectives。Psychology and Marketing，3(1)，35-46。

會議論文
1.	Korgaonkar, P. K.、Smith, A. E.(1985)。Psychographic demographic correlates of electronic in-home shopping and banking service。Conference of the Academy of Marketing Science，52-55。

學位論文
1.	Voli, P. K.(1998)。The Convenience Orientation of Service Consumers: An Empirical Examination(博士論文)。Old Dominion University。

圖書
1.	May, E. G.(1979)。The outlook for non-store retailing, The Growth of Non-Store Retailing: Implications for Retailers, Manufacturers, and Public Policy Makers。New York：New York University Institute of Retail Management。
2.	Moschis, G. P.(1992)。Marketing to Older Consumers: A Handbook of Information for Strategy Development。Westport, Connecticut：Quorum Books。
3.	Omar, O. E.(1999)。Retail Marketing。Harlow：Pearson Education。
4.	Hawkins, D.(1995)。Consumer Behavior: Implication for Marketing Strategy。Chicago：Irwin。
5.	Schmitt, Bernd(1999)。Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands。New York：The Free Press。
6.	Kotler, P. H.(2003)。Marketing Management: An Asian Perspective。Englewood Cliffs, NJ：Prentice-Hall。
7.	周文賢(2002)。多變量統計分析：SAS/STAT使用方法。智勝文化事業有限公司。延伸查詢
8.	Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。

其他
1.	經濟部商業司(2004)。93年度電子商務環境整備及企業對個人電子商務推動計畫，http://www.ec.org.tw/net/news/news_detail.asp， 2005/01/15。延伸查詢
2.	資策會電子商務研究所FIND研究群(2005)。2003年我國家庭資訊通信技術應用概況調查，http://www.find.org.tw/0105/howmany/howmanydisp.asp， 2005/01/25。延伸查詢
3.	Pastore, M.(2001)。Why the offline are offline，http://www.cyberatlas.internet.com。

圖書論文
1.	Stephenson, R. P.、Willett, R. P.(1969)。Analysis of consumer's retail patronage strategies。Marketing Involvement in Society。

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