| 期刊論文1. | Wetzels, Martin、De Ruyter, Ko、Van Birgelen, Marcel(1998)。Marketing Service Relationships: The Role of Commitment。Journal of Business and Industrial Marketing,13(4/5),406-423。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Stanley, S. M.、Markman, H. J.(1992)。Assessing Commitment in Personal Relationships。Journal of Marriage and the Family,54(3),595-608。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Reynolds, K. E.、Beatty, S. E.(1999)。Customer Benefits and Company Consequences of Customer-Relationships in Retailing。Journal of Retailing,75(1),11-32。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Neuberg, S. L.、Fiske, S. T.(1987)。Motivational Influences on Impression Formation: Outcome Dependency, Accuracy-Driven Attention and Individuating Processes。Journal of Personality and Social Psychology,53(3),431-444。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Lien, N. H.、Kao, S. L.(2005)。The Relationship between Service Customer's Perceived Relationship Status and the Development of Future Intention。Management Review,24(4),127-144。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Hibbard, J. D.、Kumar, N.、Stern, L. W.(2001)。Examining the Impact of Destructive Acts in Marketing Channel Relationship。Journal of Marketing Research,38(1),45-61。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Heide, J. B.、John, G.(1988)。The Role of Dependence Balancing in Safeguarding Transcation-Specific Assets in Conventional Channels。Journal of Marketing,52(1),20-35。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Hallen, L.、Johanson, J.、Seyed-Mohamed, N.(1991)。Interfirm Adaptation in Business Relationship。Journal of Marketing,55(2),29-37。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Bendapudi, N.、Berry, L. L.(1997)。Customer Motivations for Maintaining Relationships with Service Provider。Journal of Retailing,73(1),15-37。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Keith, J. E.、Jackson, D. W.、Crosby, L. A.(1990)。Effects of Alternative Types of Influence Strategies under Different Channel Dependence Structures。Journal of Marketing,54(3),30-41。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Hibbard, J. D.、Brunel, F. F.、Dant, R. P.、Iacobucci, D.(2001)。Does Relationship Marketing Age Well?。Business Strategy Review,12(4),29-35。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Buchanan, L.(1992)。Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organization Goals。Journal of Marketing Research,29(1),65-75。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Beatty, S. E.、Mayer, M.、Coleman, J. E.、Reynolds, K. E.、Lee, J.(1996)。Customer-Sales Associate Retail Relationship。Journal of Retailing,72(3),223-247。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences,15(1),76-92。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Gutman, J.(1982)。A Means-End Chain Model Based on Consumer Categorization Process。Journal of Marketing,46(2),60-72。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Hosmer, Larue Tone(1995)。Trust: The Connecting Link between Organizational Theory and Philosophical Ethics。Academy of Management Review,20(2),379-403。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Das, T. K.、Teng, B. S.(1998)。Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances。Academy of Management Review,23(3),491-512。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Lusch, Robert F.、Brown, James R.(1996)。Interdependency, Contracting, and Relational behavior in Marketing Channels。Journal of Marketing,60(4),19-38。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Noordewier, T. G.、John, G.、Nevin, J. R.(1990)。Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vender Relationships。Journal of Marketing,54(4),80-93。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Switching barriers and repurchase intentions in services。Journal of Retailing,76(2),259-274。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Gwinner, Kevin P.、Gremler, Dwayne D.、Bitner, Mary Jo(1998)。Relational Benefits in Services Industries: The Customer's Perspective。Journal of the Academy of Marketing Science,26(2),101-114。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Frazier, Gary L.(1983)。Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective。Journal of Marketing,47(4),68-78。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Bradach, Jeffrey L.、Eccles, Robert G.(1989)。Price, Authority, and Trust: From Ideal Types to Plural Forms。Annual Review of Sociology,15(1),97-118。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Anderson, Erin W.、Weitz, Barton(1989)。Determinants of continuity in conventional industrial channel dyads。Marketing Science,8(4),310-323。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Geyskens, Inge、Steenkamp, Jan-Benedict E. M.、Scheer, Lisa K.、Kumar, Nirmalya(1996)。The Effects of Trust and Interdependence on Relationship Commitment: A Trans-Atlantic Study。International Journal of Research in Marketing,13(4),303-317。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2002)。Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes。Journal of Business Research,55(6),441-450。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Konovsky, Mary A.、Cropanzano, Russell(1991)。Perceived Fairness of Employee Drug Testing as a Predictor of Employee Attitudes and Job Performance。Journal of Applied Psychology,76(5),698-707。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Kumar, Nirmalya、Scheer, Lisa K.、Steenkamp, Jan-Benedict E. M.(1995)。The Effects of Perceived Interdependence on Dealer Attitudes。Journal of Marketing Research,32(3),348-356。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | MacCallum, R. C.、Roznowski, M.、Mar, Corrine M.、Reith, J. V.(1994)。Alternative strategies for cross-validation of covariance structure models。Multivariate Behavioral Research,29(1),1-32。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 34. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 35. | Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 36. | Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing,61(1),3-21。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 37. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 38. | Hulland, John S.(1999)。Use of partial least squares (PLS) in strategic management research: A review of four recent studies。Strategic Management Journal,20(2),195-204。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 39. | Williamson, Oliver E.(1981)。The Economics of Organization: The Transaction Cost Approach。American Journal of Sociology,87(3),548-577。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 40. | Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research,29(1),18-34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 41. | Baumgartner, Hans、Homburg, Christian(1996)。Applications of Structural Equation Modeling in Marketing and Consumer Research: A Review。International Journal of Research in Marketing,13(2),139-161。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 42. | Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 43. | Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science,23(4),335-345。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 44. | Andaleeb, S. S.(1996)。An Experimental Investigation of Satisfaction and Commitment in Marketing Channels: The Role of Trust and Dependence?。Journal of Retailing,72(1),77-93。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 45. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 46. | Granovetter, Mark S.(1985)。Economic Action and Social Structure: The Problem of Embeddedness。American Journal of Sociology,91(3),481-510。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 47. | Palmatier, Robert W.、Dant, Rajiv P.、Grewal, Dhruv、Evans, Kenneth R.(2006)。Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis。Journal of Marketing,70(4),136-153。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 48. | To, P. L.、Li, T. Y.(2005)。An Integrated Model for Customer Relationship Maintenance on the Internet。Management Review,24(2),31-51。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Geyskens, I.、Steenkamp, J. B.(1995)。An Investigation into the Joint Effects of Trust and Interdependence on Relationship Commitment。The 24th EMAC Conference,351-371。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Turner, R. H.(1970)。Family Interaction。New York:John Wiley & Sons。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Kumar, N.、Hibbard, J. D.、Stern, L. W.(1994)。The nature and consequences of marketing channel intermediary commitment。Cambridge:Marketing Science Institute。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Williams, F.、Rice, R. E.、Rogers, E. M.(1988)。Research Methods and New Media。New York:Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Hinde, R. A.(1979)。Toward Understanding Relationship Marketing。London:Academic Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Cross, R.、Smith, J.(1995)。Customer Bonding。Chicago:NTC Business Books。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Pfeffer, J.、Salancik, G. R.(1978)。The external control of organizations: A resource dependence perspective。New York, NY:Harper and Row。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Bettman, Joseph R.(1979)。An Information Processing Theory of Consumer Choice。Addison-Wesley。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Sheaves, D. E.、Barnes, J. G.(1996)。The Fundamentals of Relationships: An Exploration of the Concept to Guide Marketing Implementation。Advances in Services Marketing and Management。Greenwich:JAI Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
| |