樂透購買行為、金錢態度和其它強迫性行為之關係__臺灣人文及社會科學引文索引資料庫

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題名：	樂透購買行為、金錢態度和其它強迫性行為之關係
書刊名：	行銷評論
作者：	張威龍／鄭如珍／蕭君華
作者(外文)：	Chang, Wei-lung／Cheng, Ru-jen／Hsiao, Chun-hua
出版日期：	2007
卷期：	4:2
頁次：	頁243-261
主題關鍵詞：	強迫性購買行為；金錢態度；樂透購買行為；Compulsive behaviors；Money attitude；Lottery ticket buying behaviors
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:23

近年來台灣仿效國外發行全國性的樂透彩，造成全國性的風潮。樂透彩雖強調其公平性的機率，但對於購買者因其以小搏大的心理因素，持續不斷的購買彩劵，會造成個人的損害及對社會產生不良的後果。本研究的目的以其它強迫性行爲、金錢態度、爲自變數，樂透與吉時樂強迫性購買行爲與購買樂透與吉時樂頻率爲應變數。爲驗證研究假設，擬邀請400多位測試對象，並採用LISREL統計方法實証樂透購買者之金錢態度、是否有其它強迫性行爲與樂透彩、吉時樂強迫購買行爲與頻率的關係。結果顯示電玩與樂透彩強迫性購買行爲有顯著的關係。權力、時間保留與與吉時樂強迫購買行為有關。

以文找文

Recently national lottery was issued and gained popularity in Taiwan as it was in overseas. Despite of emphasizing on even chance, Lottery draws great attractions of winning a big fortune by waging a small amount of money. However, if the lottery players continue buying the tickets without self-control, it might cause serious consequences for individuals and for our society. The main purpose of this study is to examine the effect of money attitude and other addicted behaviors on both lottery and scratch-cards buying behaviors which include frequency and compulsiveness. A sample of 400 respondents was collected and Structural Equations Modeling (SEM) was employed to test the hypotheses in an integrated model. The results of this study suggest that first, addicted behaviors such as computer games addiction were related to lottery buying compulsiveness. Second, the subconstructs of money attitude-power and retention-time were related to scratch-cards buying compulsiveness.

以文找文

期刊論文
1.	Frost, R. O.、Meagher, B. M.、Riskind, J. H.(2001)。Obsessive-Compulsive Features in Pathological Lottery and Scratch-Ticket Gamblers。Journal of Gambling Studies，17(1)，5-19。
2.	Coups, E.、Haddock, G.、Webley, P.(1998)。Correlates and predictors of lottery play in the United Kingdom。Journal of Gambling Studies，14(3)，285-303。
3.	Roberts, J. A.(1998)。Compulsive Buying Among College Students: An Investigation of Its Consequences, and Implications for Public Policy。Journal of Consumer Affairs，32(2)，295-319。
4.	Yamauchi, K.、Templer, D.(1982)。The development of a money attitudes scale。Journal of Personality Assessment，46，522-528。
5.	Balabanis, George(2002)。The Relationship between Lottery Ticket and Scratch-Card Buying Behaviour, Personality and Other Compulsive Behaviours。Journal of Consumer Behaviour，2，7-22。
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7.	Breen, R. B.、Zimmerman, M.(2002)。Rapid Onset of Pathological Gambling in Machine Gamblers。Journal of Gambling Studies，18(1)，31-43。
8.	Browne, Beverly A.、Brown, Daniel J.(1994)。Predictors of Lottery Gambling Among American College Students。The Journal of Social Psychology，134(3)，339-347。
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11.	Cravatta, Matthew J.(1998)。Looking for luck。American Demographics Ithaca，20(1)，36-38。
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13.	Hendriks, V. M.、Meerkerk, G. J.、Van Oers, H. A. M.、Garretsen, H. F. L.(1997)。The Dutch Instant Lottery: Prevalence and Correlates of At-risk Playing。Addiction，92(3)，335-346。
14.	Hraba, J.、Mok, W.、Huff, D.(1990)。Lottery Play and Problem Gambling。Journal of Gambling Studies，6(4)，355-377。
15.	Kidd, Tim(1996)。Lottery Buyer Play to Whim。Marketing Week，19(3)，28-29。
16.	Kwak, Hyokjin、Zinkhan, George M.、Roushanzamir, Elizabeth P. Lester(2004)。Compulsive comorbidity and its psychological antecedents: a cross-cultural comparison between the US and South Korea。Journal of Consumer Marketing，21(6)，418-434。
17.	Kyngdon, A.、Dickerson, M.(1999)。An Experimental Study of the Effect of Prior Alchol Consumption on a simulated Gambling Acitivity。Addiction，94，697-707。
18.	McConkey, C. W.、Warren, W. E.(1987)。Psychographic and Demographic Profiles of State Lottery Ticket Purchasers。Journal of Consumer Affairs，21(2)，314-327。
19.	Layton, Allan、Worthington, Andrew(1999)。The Impact of Socio-Economic Factors on Gambling Expenditure。International Journal of Social Economics Bradford，26(1-3)，430-434。
20.	Lesieur, H. R.(1988)。Altering the DSM-III Criteria for Pathological Gambling。Journal of Gambling Behavior，4，38-47。
21.	Potenza, Marc N.、Steinberg, Marvin A.、Wu, Ran(2005)。Characteristics of Gambling Helpline Callers with Self-Reported Gambling and alcohol Use Problems。Journal of Gambling Studies，21(3)，233-254。
22.	Reid, S.、Woodford, S. J.、Roberts, R.、Golding, J. F.、Towell, A. D.(1999)。Health-related Correlates of Gambling on the British National Lottery。Psychological Reports，84(1)，247-254。
23.	Shepherd, R. M.、Ghodse, H.、London, M.(1998)。A Pilot Study examining Gambling Behaviour Beofre and After the Launch of the National Lottery and Scratch Cards in the UK。Addiction Research，6(1)，5-12。
24.	Welte, J.、Barnes, G.、Wieczorek, W.、Tidwell, M. C.、Parker, J.(2001)。Alchol and Gambling Pathology Among U.S. Adults: Prevalence, Demographic Patterns and Comorbidity。Journal of the Study of Alcohol，62，706-712。
25.	Furnham, Adrian(1984)。Many sides of the coin: The psychology of money usage。Personality and Individual Differences，5(5)，501-509。
26.	Hanley, Alice、Wilhelm, Mari S.(1992)。Compulsive Buying: An Exploration Into Self-Esteem and Money Attitudes。Journal of Economic Psychology，13(1)，5-18。
27.	Roberts, James A.、Jones, Eli(2001)。Money attitudes, credit card use, and compulsive buying among American college students。The Journal of Consumer Affairs，35(2)，213-240。
28.	DeSarbo, Wayne S.、Edwards, Elizabeth A.(1996)。Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach。Journal of Consumer Psychology，5(3)，231-262。
29.	O'Guinn, Thomas C.、Faber, Ronald J.(1989)。Compulsive Buying: A Phenomenological Exploration。Journal of Consumer Research，16(2)，147-157。
30.	Valence, Giles、D'Astous, Alain、Fortier, Louis(1988)。Compulsive Buying: Concept and Measurement。Journal of Consumer Policy，11(4)，419-433。

會議論文
1.	Lesieur, H. R.、Rosenthal, R. J.(1990)。Pathological Gambling and the New Criteria: DSM IV。The Eighth International Conference on risk and Gambling。London。256-268。

學位論文
1.	Caltabiano, N.(1989)。Community Reaction to Gender and Ethnic Origin: The Case of Compulsive Gambler(博士論文)。James Cook University of North Queensland。

圖書
1.	Orford, Jim(1985)。Excessive Appetites: A Psychological View of Addiction。Chichester, NY：John wiley。

其他
1.	Francis, David R.(2006)。Gambling: Where the money goes。

圖書論文
1.	Walker, M. B.(1985)。Explanations for Gambling。Gambling in Australia。Croom Helm, Sydney。

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