Creativity is paramount whether in artistic creation or in design. However, the birth of creativity requires methods of development. Since the 1990s, the communities of practice or education in the West have mostly embraced "type as illustration or visual element" as the principle for creative development in terms of typographic design. Through observing this design phenomenon, this essay contemplates on the meanings behind our pervasive perception of "Chinese characters tend to be iconic or ideographic"? That is, the question of how it's related to the creative development of arts and design. To highlight the question, the author furthermore focuses this investigation on the thinking patterns behind the methods of word coinage of Chinese characters. This essay engages in assumptive investigation of the "Chia Chieh" method of word coinage. Throughout the investigation, it utilizes related informations from philology and supplements them with semiotics and deconstruction theories as the bases for argument. It proposes and elaborates that there might potentially be the thinking patterns of "presentative and non-presentative" and "similarity" semiotic characteristics behind the "Chia Chieh" method. It then takes that research finding into the possibility of design and artistic creation by discussing and explaining the works of artists and designers and the experiment of the author. Apart from the purpose of elucidating on people's perception of "Chinese characters tend to be iconographic or ideographic," this research can in fact be tangibly applied to the creative development of arts and design, which proves at the same time that cultures can be used by artistic workers. Not only does it mean that creative ideas can be culled from the visual elements of the cultural tradition's icons, but also that the intellectual text in the culture can be read, interpreted and then transformed into sources and methods of creativity. In terms of the thinking characteristics and the experience and result of visualization application of "Chia Chieh" in Liu Shu, this essay also contributes to deeper discussion in existing literatures with its investigation of how the characteristics of the "Chia Chieh" method as a word coinage method in Liu Shu can be transformed into a method of design.