隨著旅遊市場的細化和文化遺產的價值凸顯， 眾多文化遺產成為重要的旅遊目的地。如何處理好 文化遺產的保護和旅遊開發的關系，成為文化遺產 可持續發展的關鍵問題。本文分析了文化遺產旅遊 的優點和缺點，探討了遺產旅遊可持續發展的一些 方案，並介紹了世界遺產旅遊博覽會的交流平臺作 用。

The diversification of tourism industry and growing value of cultural heritages make cultural heritage sites top tourism destinations. However, keeping balance between protection of cultural heritage sites and tourism development is a priority consideration for the sustainability of tourism industry. This essay clarifies the advantages and disadvantages of cultural heritage tourism and puts forwards suggestions on tourism sustainability. It also introduces the exchanging platform of World Heritage Travel Expo.