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D.、Rouner, D.(1996)。Value-affirmative and value-protective processing of alcohol education messages that include statistical evidence or anecdotes。Communication Research，23，210-235。 | | 8. | Pratkanis, A. R.、Greenwald, A. G.、Leippe, M. R.、Baumgardner, M. H.(1988)。In search of reliable persuasion effects: III. The sleeper effect is dead. Long live the sleeper effect。Journal of Personality and Social Psychology，54，203-218。 | | 9. | Priester, Joseph、Wegener, Duane、Petty, Richard、Fabrigar, Leandre(1999)。Examining the psychological process underlying the sleeper effect: The elaboration likelihood model explanation。Media Psychology，1(1)，27-48。 | | 10. | Peterman, M. L.、Roehm, H. A.、Haugtvedt, C. P.(1999)。An exploratory attribution analysis of attitudes toward the World Wide Web as a product information source。Advances in Consumer Research，26，75-79。 | | 11. | Noar, S. 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R.(2002)。Charting the process underlying the change of value-expressive attitudes: The importance of value-relevance in predicting the matching effect。Communication Monographs，69，158-178。 | | 18. | Hyman, H. H.、Sheatsley, P. B.(1947)。Some reasons why information campaigns fail。Public Opinion Quarterly，11，412-423。 | | 19. | Gellig, P. M.、Greenwald, A. G(1974)。Is it time to lay the sleeper effect to rest?。Journal of Personality and Social Psychology，29，132-139。 | | 20. | Goldsmith, R, E.、Freiden, J.、Henderson, K. V.(1995)。The impacts of social values on food-related attitudes。Journal of Product and Brand Management，4，6-14。 | | 21. | Eastin, M. S.(2001)。Credibility assessments of online health information: The effects of source expertise and knowledge of content。Journal of Computer-Mediated Communication，6(4)，0。 | | 22. | Douglas, D. F.、Westley, B. H.、Chaffee, S. H.(1970)。An information campaign that changed community attitudes。Journalism Quarterly，47，479-492。 | | 23. | Cook, T. D.、Gmder, C. L.、Hennigan, K. M.、Flay, B. R.(1979)。History of the sleeper effect: Some logical pitfalls in accepting the null hypothesis。Psychological Bulletin，86，662-679。 | | 24. | Chadwick, S. A.(2001)。Communicating trust in e-commerce interactions。Management Communication Quarterly，14，653-658。 | | 25. | Johnson, B. T.、Eagly, A. H.(1989)。Effects of involvement on persuasion: A meta-analysis。Psychological Bulletin，106(2)，290-314。 | | 26. | Haugtvedt, C. P.、Petty, R. E.(1992)。Personality and persuasion: Needfor cognition moderates the persistence and resistance of attitude changes。Journal of Personality and Social Psychology，63，308-319。 | | 27. | Mongeau, P. A.、Stiff, J. B.(1993)。Specifying causal relationships in the Elaboration Likelihood Model。Communication Theory，3(1)，65-72。 | | 28. | Chen, Qimei、Wells, William D.(1999)。Attitude toward the site。Journal of Advertising Research，39(5)，27-37。 | | 29. | Flanagin, A. J.、Metzger, M. J.(2000)。Perceptions of Internet information credibility。Journalism & Mass Communication Quarterly，77(3)，515-540。 | | 30. | Petty, Richard E.、Cacioppo, John T.、Goldman, Rachel(1981)。Personal Involvement as a Determinant of Argument-Based Persuasion。Journal of Personality and Social Psychology，41(5)，847-855。 | | 31. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。 | | 32. | Haley, Eric(1996)。Exploring the Construct of Organization as Source: Consumer's Understandings of Organizational Sponsorship of Avocacy Advertising。Journal of Advertising，25(2)，19-35。 | | 33. | Hovland, C. I.、Weiss, W.(1951)。The influence of source credibility on communication effectiveness。Public opinion quarterly，15(4)，635-650。 | | 34. | Kelman, H. C.、Hovland, C. I.(1953)。"Reinstatement" of the communicator in delayed measurement of opinion change。Journal of Abnormal and Social Psychology，48(3)，327-335。 | | 35. | Chaiken, S.(1980)。Heuristic versus Systematic Information Processing and the Use of Source versus Message Cues in Persuasion。Journal of Personality and Social Psychology，39，752-766。 | | 36. | Mendelsohn, H.(1973)。Some reasons why information campaigns can succeed。Public Opinion Quarterly，37，50-61。 | | 37. | Chaiken, S.、Maheswaran, D.(1994)。Heuristic Processing Can Bias Systematic Processing: Effects of Source Credibility, Argument Ambiguity, and Task Importance on Attitude Judgment。Journal of Personality and Social Psychology，66，460-473。 | | 38. | Berlo, D. K.、Lemert, J. B.、Mertz, R. J.(1969)。Dimensions for Evaluating the Acceptability of Message Sources。Public Opinion Quarterly，33，563-576。 | | 39. | Cacioppo, J. T.、Petty, R. E.、Kao, C. F.、Rodriguez, R.(1986)。Central and Peripheral Routes to Persuasion: An Individual Difference Perspective。Journal of Personality and Social Psychology，51，1032-1043。 | 學位論文| 1. | 宋明潔(2001)。上網人口特質、上網行為、網站內容偏好以及影響每日網站瀏覽之研究--以台灣入口網站為例(碩士論文)。國立中山大學。 延伸查詢 | | 2. | 潘敏(2006)。消費者健康資訊評鑑指標之發展及測試(碩士論文)。長庚大學。 延伸查詢 | | 3. | 林千鈺(2006)。國內大學生網路消費者健康資訊之使用研究--以淡江大學為例(碩士論文)。淡江大學。 延伸查詢 | 圖書| 1. | Petty, R. E.、Cacioppo, J. T.(1986)。Communication and Persuasion: Central and Peripheral Routes to Attitude Change。New York：Springer-Verlag。 | | 2. | Fishbein, M.、Ajzen, I.(1975)。Belief, attitude, intention, and behavior: An Introduction to Theory and Research。Reading, MA：Addison-Wesley。 | | 3. | Ashley, K. S.、Watson, J. B.(1922)。A psychological study of motion pictures in relation to venereal disease campaigns。Washington：U.S. Interdepartmental Social Hygiene Board。 | | 4. | Bloom, P. N.、Hussein, P. Y.、Szykman, L. R.(1997)。The benefits of corporate social marketing initiatives。Social marketing: Theoretical and practical perspectives。Mahwah, NJ：Lawrence Erlbaum Associates。 | | 5. | Wartella, E. A.、Stout, P. A.(2002)。The evolution of mass media and health persuasion models。Mass media and drug prevention: Classic and contemporary theories and research。Mahwah, NJ：Laurence Erlbaum Associates。 | | 6. | Rogers, E. M.、Storey, D.(1987)。Communication campaigns. Handbook of communication sciences (pp。Handbook of communication sciences。Newbury Park, CA：Sage。 | | 7. | Peterson R. C.、Thurstone L. L.(1970)。The effect of motion pictures on the social attitudes of high school children。Chicago：University of Chicago Press。 | | 8. | Metzger, M. J.、Flanagin, A. J.、Eyal, K.、Lemus, D. R.、McCann, R. M.(2003)。Credibility for the 21st Century: Integrating perspectives on source, message, and media credibility in the contemporary media environment。Communication yearbook 27。Mahwah, NJ：Lawrence Erlbaum Associates。 | | 9. | Kahle, L. R.、Timmer, S. G.(1983)。A theory and a method for studying values。Social values and social change: Adaptation to life in America。New York：Praeger。 | | 10. | Kahle, L. R.、Homer, P. M.、O'Brien, R. M.、Boush, D. M.(1997)。Maslow’s hierarchy and social adaptation as alternative accounts of value structures。Values, lifestyles, and psychographics。Mahwah, NJ：Lawrence Erlbaum Associates。 | | 11. | Dozier, D. M.、Grunig, L. A.、Grunig, J. E.(2001)。Public relations as communication campaign。Public communication campaigns。Thousand Oaks, CA：Sage。 | | 12. | Perloff, R. M.(2003)。The dynamics of persuaion: Communication and attitudes in the 21st century。Mahwah, NJ：Lawrence Erlbaum。 | | 13. | Alexander, J. E.、Tate, M. A.(1999)。Web wisdom: How to evaluate and create information quality。Mahwah, NJ：Lawrence Erlbaum Associates。 | | 14. | Sherif, M.、Cantril, H.(1947)。The Psychology of Ego-Involvement: Social Attitudes and Identifications。New York：John Wiley and Sons。 | | 15. | Kotler, Philip、Roberto, Ned、Lee, Nancy(2002)。Social Marketing: Improving the Quality of Life。Thousand Oaks, California：San Francisco, CA：Sage Publications：Jossey-Bass。 | | 16. | Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Obvious Change。Yale University Press。 | | 17. | Hovland, C. L.、Lumsdiane, A. A.、Sheffield, F. D.(1949)。Experiments on mass communication。Princeton：Princeton University Press。 | | 18. | Fogg, B. J.(2003)。Persuasive technology: Using computers to change what we think and do。San Francisco, CA：Kaufmann Publishers。 | 其他| 1. | 董氏基金會(2002)。學童速食消費習慣調查，http://wwwjtforg.tw/forum/nutrition/research_view_asp?This=1&Page=1， 20021218。 延伸查詢 | | 2. | 李雅萍(2007)。2006第三季台灣有線寬頻用戶數達440萬，http://www.find.org.tw/0105/howmany/howmany_disp.asp?id=l=59， 2007/01/22。 | | 3. | ACNielson(2005)。ACNielsen finds U.S. truly is a fast food nation. Retrieved January 25，http://www.ACNielson.com， 20050125。 | | 4. | US Chamber of Commerce(20030702)。Chamber study shows obesity lawsuits no diet aid-problem lies with how much, not where, consumers eat，http://www.uschamber.com/press/releases/2003/july/ 03-116.htm， 20040325。 | | 5. | Pew Internet and American Life Project(2002)。Vital decisions: How Internet users decide what information to trust when they or their loved ones are sick，http://www.pewintemet.org， 2004/03/13。 | | 6. | New York Times(20040310)。Death rate on obesity gains fast on smoking，http://www.nytimes.com， 20040313。 | | 7. | McDonald’s Corporation(20050308)。McDonald's Launches New Worldwide Balanced, Active Lifestyles Public Awareness Campaign，http://www.mcdonalds.com/corp/news/corppr/2005/ cpr_03082005.html， 20050325。 | | 8. | Fogg, B. J.，Stanford, J.，Tauber, E. R.，Marable, L.(2002)。Experts vs. Online Consumers: A Comparative Credibility Study of Health and Finance Web Sites. Consumer Report Web Watch，http://www.consumerwebwatch.org/dynamic/web-credibility-reports-experts-vs-onlineabstract.cfm， 20070128。 | | 9. | 張旨華(2005)。網路已成美國消費者心中最可靠的醫療資訊媒介，http://www.find.org.tw/0105/news/0105_news_disp.aspx?news_id=3762。 延伸查詢 | 圖書論文| 1. | Slater, M. D.(2002)。Involvement as goal-directed strategic processing: Extending the elaboration likelihood model。The persuasion handbook: Developments in theory and practice。Thousand Oaks, CA：Sage。 | | 2. | Salmon, C. T.(1989)。Campaigns for social "improvement": An overview of values, rationales, and impacts。Information campaigns: Balancing social values and social change。Newbury Park, CA：Sage。 | | 3. | Ostrom, T. M.、Brock, T. C.(1968)。A cognitive model of attitudinal involvement。Theories of cognitive consistency: A sourcebook。Rand McNally。 | | 4. | Paisley, W. J.(2001)。Public communication campaigns: The American experience。Public communication campaigns。Thousand Oaks, Calif：Sage。 | | 5. | Hammond, S.(1987)。Health advertising: The credibility of organizational sources。Communication yearbook。Newbury Park, CA：Sage。 | | 6. | Fishbein, M.、Ajzen, I.(1981)。Acceptance, yielding and impact: Cognitive processes in persuasion。Cognitive responses in persuasion。Hillsdale, NJ：Lawrence Erlbaum Associates。 | | 7. | Petty, R. E.、Wegener, D. T.(1999)。The Elaboration Likelihood Model: Current Status and Controversies。Dual-Process Theories in Social Psychology。New York, NY：Guilford Press。 | | 8. | Allport, Gordon W.(1935)。Attitudes。Handbook of Social Psychology。Clark University Press。 | |