In the recent years, new consumers' races are really apparent. Their phase of consumption is place on personal, independent, tending to participate, and having rich consumptive knowledge. Their economic ability and effectiveness will be the guideline of the consumption marketing development. For this reason, in this literature, we will first explain the outgrowths and characteristics of new consumers. Secondly, we will investigate the soul and consumption tendency of new consumers. Third, we also analyze the psychological and affective needs of new consumers. Finally, we will study the marketing strategies of satisfying new consumers' needs so that can achieve success in the consumptive markets of new economics.