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題名：澳門非博企服務業的發展戰略：完善消費價值提高顧客滿意度
書刊名：澳門研究
作者：劉丁己
作者(外文)：Liu, Ting Chi
出版日期：2009
卷期：52
頁次：頁86-92
主題關鍵詞：澳門；服務業；消費價值；服務體驗；消費者滿意度；顧客忠誠
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:16
期刊論文
1.Pappu, R.、Quester, P.(2006)。Does Customer Satisfaction Lead to Improved Brand Equity? An Empirical Examination of Two Categories of Retail Brands。The Journal of Product and Brand Management，15，4-14。  new window
2.Berry, L. L.、Lefkowith, E. F.、Clark, T.(1988)。In Services, What's in a Name?。Harvard Business Review，66(5)，28-30。  new window
3.Oliver, R. L.(1977)。Effect of expectation and disconfirmation on post exposure product evaluations: An alternative interpretation。Journal of Applied Psychology，62(4)，480-486。  new window
4.Mathwick, C.、Malhotra, N.、Rigdon, E.(2001)。Experiential Value: Conceptualisation, Measurement and Application in the Catalogue and Internet Shopping Environment。Journal of Retailing，77(1)，39-56。  new window
5.Padgett, D.、Allen, D.(1997)。Communicating Experiences: A Narrative Approach to Creating Service Brand Image。Journal of Advertising，26(4)，49-62。  new window
6.Johnston, Robert(1995)。The Determinants of Service Quality: Satisfiers and Dissatisfiers。International Journal of Service Industry Management，6(5)，53-71。  new window
7.Oliver, Richard L.、DeSarbo, Wayne S.(1988)。Response Determinants in Satisfaction Judgments。Journal of Consumer Research，14(4)，495-507。  new window
8.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management，15(1-3)，53-67。  new window
9.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing，57(3)，25-48。  new window
10.Bowen, John T.、Chen, Shiang‐Lih(2001)。The Relationship between Customer Loyalty and Customer Satisfaction。International Journal of Contemporary Hospitality Management，13(5)，213-217。  new window
11.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。  new window
12.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
13.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research，22(2)，159-170。  new window
會議論文
1.Hempel, Donald J.(1977)。Consumer satisfaction with the home buying process : conceptualization and measurement。Conference, conducted by Marketing Science Institute with support of National Science Foundation，(會議日期: 1976/04/11-04/13)。Cambridge, Mass：Marketing Science Institute。279-299。  new window
圖書
1.(2000)。質量管制體系基礎和術語。  延伸查詢new window
2.Beck, Ulrich(1999)。What Is Globalization?。Cambridge：Polity Press。  new window
3.Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。  new window
4.Burbules, Nicholas C.、Torres, Carlos Alberto(2000)。Globalization and education: Critical perspectives。Routledge。  new window
5.Alderson, Wroe(1957)。Marketing Behavior and Executive Action: Functionalist Approach to Marketing Theory。Richard D. Irwin, Inc.。  new window
 
 
 
 
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