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題名:臺日韓行動行銷經營模式比較分析研究
書刊名:電子商務研究
作者:江義平 引用關係湯少華
作者(外文):Chiang, I-pingTang, Shao-hua
出版日期:2009
卷期:7:1
頁次:頁27-57
主題關鍵詞:行動行銷行動商務跨國研究Mobile marketingMobile commerceCross-country analysis
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:25
期刊論文
1.Rao, Bharat、Minakakis, Louis(2003)。Evolution of Mobile Location-based Services。Communications of the ACM,46(12),61-65。  new window
2.Foster, J.(1990)。Working together: How companies are integrating corporate comes。Public Relation Journal。  new window
3.Chandy, Rajesh K.、Tellis, Gerard J.、Macinnis, Deborah J.、Thaivanich, Pattana(2001)。What to Say When: Advertising Appeals in Evolving Markets。Journal of Marketing Research,38(4),399-414。  new window
4.Laskey, H. A.、Fox, R. J.、Crask, M. R.(1995)。The Relationship between Advertising Message Strategy and Television Commercial Effectiveness。Journal of Advertising Research,35(2),31-39。  new window
5.Scharl, Arno、Dickinger, Astrid、Murphy, Jamie(2005)。Diffusion and Success Factors of Mobile Marketing。Electronic Commerce Research and Applications,4(2),159-173。  new window
圖書
1.Sadeh, N.(2002)。M-Commerce: Technologies, Services, and Business Models。New York, NY:John Wiley & Sons, Inc.。  new window
2.McCarthy, E. J.(1960)。Basic Marketing: A Managerial Approach。Homewood, Illinois:Richard D. Irwin, Inc.。  new window
3.Schultz, D. E.、Tannenbaum, S. I.、Lauterborn, R. F.(1993)。Integrated marketing communications。Lincolnwood, IL:NTC Publishing Group。  new window
4.Belch, G. E.、Belch, M. A.(1998)。Advertising and promotion: An integrated marketing communications perspective。New York:Irwin。  new window
5.Duncan, T.、Caywood, C.(1996)。The Concept, Process, and Evolution of Integrated Marketing Communication。Mahwah N.J.:Lawrence Erlbaum Associates, Inc.。  new window
6.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
7.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
其他
1.資策會Find中心(2008)。2008年第三季我國行動上網觀測,http://www.fmd.org.tw/find/home.aspx?page=many&id=207。  延伸查詢new window
2.國家通訊傳播委員會(2007)。96年1月電信業者營運實績(含用戶數),0。  延伸查詢new window
3.井上能行、草野達雄(2001)。你的手機我的夢,台灣:天下文化。  延伸查詢new window
4.夏野剛(2001)。i-mode贏的策略,台灣:經濟新潮社。  延伸查詢new window
5.張心馨(2005)。建構無線通信產業發展行動上網和行動商務之價值網體。  延伸查詢new window
6.大眾電信(2007)。PHS服務。  延伸查詢new window
7.工業技術研究院產業經濟與趨勢研究中心(2007)。雙網整合發展趨勢。  延伸查詢new window
8.中華電信emome(2007)。行動加值。  延伸查詢new window
9.台灣WiFly(2007)。WiServices。  延伸查詢new window
10.台灣大哥大Catch行動網(2007)。服務總覽。  延伸查詢new window
11.創市際(2007)。創市際cyberpanel組成。  延伸查詢new window
12.經濟部工業局「電信平台應用發展推動計畫」/資策會FIND(2005)。我國整體寬頻、行動與無線應用發展現況和推動成效。  延伸查詢new window
13.經濟部工業局「電信平台應用發展推動計畫」/資策會FIND(2006)。「行動/無線與MobileInternet」指標調查。  延伸查詢new window
14.資策會(2006)。台、日、韓、港、星寬頻、行動與無線網路價格分析:2005年版。  延伸查詢new window
15.資策會(2006)。韓國Telematics業者動向。  延伸查詢new window
16.資策會(2006)。行動遊戲2010年全球市場規模將超越94億美元。  延伸查詢new window
17.資策會(2007)。2006台灣行動數據服務使用情況調查,用戶成長出現停滯。  延伸查詢new window
18.資策會(2008)。2008年我國無線寬頻上網現況與需求調查。  延伸查詢new window
19.維基百科(Wikipedia)(2006)。IVR。  延伸查詢new window
20.語意及網路服務研究中心(2007)。相關名詞VOICE BROWSER CCXML。  延伸查詢new window
21.遠傳行動網(2007)。服務介紹。  延伸查詢new window
22.遠傳電信(2006)。IVR互動語音。  延伸查詢new window
23.Jenkins, C.(2000)。Creating an M-buzz。  new window
24.Mort, G. S. and Drennan, J.(2002)。M-marketing: New Directions in B2C E-business,Australia:University of Queensland。  new window
25.Percy, L.(1997)。Strategies for Implementing Integrated Marketing Communications,Illinois:NTC Business Books。  new window
26.Salo, J. and Tähtinen, J.(2005)。Retailer Use of Permission-based Mobile Advertising,Finland:University of Oulu。  new window
27.Shimp, T. A.(1997)。Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communication,New York:The Dryden Press。  new window
28.Shimp, T. A.(1981)。Attitude Toward the Ad as a Mediator of ConsumerBrand Choice。  new window
29.Sun, J.(2003)。Information Requirement Elicitation in Mobile Commerce。  new window
30.Ververidis, C. and Polyzos, G. C.(2002)。Mobile Marketing Using a Location-based Service,Greece:Mobile Multimedia Laboratory Department of Informatics Athens University of Economics and Business。  new window
31.Enpocket(2003)。The response performance of SMS advertising。  new window
32.Gartner(2007)。Gartner Says Consumer Spending on Mobile Music Will Surpass US billion by 201。  new window
33.In-Stat(2006)。Mobile Gaming Sees Initial Success in Asia, But Future Growth Uncertain。  new window
34.Mobile Marketing Association(2003)。Why Spam Doesn't Have to Happen on Mobile Devices。  new window
35.Mobile Marketing Association(2006)。89% of Major Brands Planning to Market via Mobile Phones by 2008; Mobile Marketing to Accelerate with More Than Half of Brands Planning to Spend up to 25% of Marketing Budget。  new window
36.Nokia(2002)。New Nokia research shows consumers ready for m-marketing via mobile handsets。  new window
37.NTT DoCoMo(2007)。Services。  new window
38.NTT DoCoMo(2008)。Operating Data。  new window
39.Red Herring(2005)。The Promise of LBS。  new window
40.SK Telecom(2006)。SK Telecom Monthly Factsheet。  new window
41.SK Telecom(2007)。Management philosophy。  new window
42.Telecom Trends International(2006)。Value-Added Mobile Messaging Services Poised for Exponential Growth。  new window
43.Telecommunications Carriers Association (TCA)(2007)。Number of subscribers by Carriers。  new window
 
 
 
 
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