Toponym placement is one element of the map, it can be associated with the various Geo-spatial features linked to the attributes. Moreover a reasonable distribution of toponym placement will directly affect the information that a map contain. In the processes of mapping, placement is a very time-consuming and laborious work. With the development of computer technology, the traditional manual mapping has been gradually transformed into computer-aided mapping, and with the development of GIS in recent years, digital mapping capacity increased dramatically. Many experts in the digital mapping and geographic information have a lot of professional experience, but are not good at cartographic skills. As a result, many poor design of maps have reduced the information dissemination functions and influenced qualities of mapping. The automatic operation model of toponym placement established in this research would be integrated into GIS with the principle of toponym placement. The results showed that it would upgrade the degree of automatic procedures and the quality of map making.